Which is better, FIVE or ULTA?

On the Buffett-Fit framework, Ulta Beauty, Inc. (ULTA) currently grades higher than FIVE — 68/100 (B grade) vs 48/100 (D). That said, "better" depends on which framework you trust — FIVE wins on Benjamin Graham and Peter Lynch; ULTA wins on Warren Buffett, Philip Fisher, Joel Greenblatt, Charlie Munger, and Terry Smith. The full pillar breakdown is on this page.

Should I buy FIVE or ULTA?

This page is an educational comparison, not investment advice. Both FIVE and ULTA are graded against the same Buffett 5-pillar framework (moat, earnings durability, management quality, financial health, valuation) plus six other documented investor frameworks. Read the side-by-side breakdown to see which one matches the criteria you care about most — and always do your own research before making any investment decision.

Is FIVE better than ULTA for value investing?

On the Buffett-style value-investing framework, ULTA currently grades higher — 68/100 vs 48/100, a 20-point gap. The gap is driven by which pillars each stock passes; the table on this page shows moat, durability, management, financial health, and valuation side-by-side.

What's the difference between FIVE and ULTA on Warren Buffett's framework?

Both stocks are evaluated on the same five pillars: economic moat (durable competitive advantage), earnings durability (consistent profitability), management quality (capital allocation), financial health (conservative balance sheet), and valuation (margin of safety). FIVE currently scores 48/100 (D grade); ULTA scores 68/100 (B grade). The "Where each wins" section on this page breaks down which pillar each stock dominates.

Which has the stronger moat, FIVE or ULTA?

Moat strength is one of the five pillars in the Buffett-Fit score on this page. FIVE and ULTA are each scored on ROIC sustainability, gross-margin durability, and qualitative signals like brand strength, switching costs, network effects, and regulatory barriers. The pillar breakdown on this page shows the moat sub-score side-by-side so you can see which one has the more durable competitive advantage.

Which is more undervalued, FIVE or ULTA?

Valuation is one of the five Buffett-Fit pillars on this page. Both stocks are scored on owner-earnings yield, price-to-intrinsic-value vs the underlying compounding rate, and the margin of safety relative to a conservative DCF. The valuation sub-score in the table below tells you which one currently trades at a more attractive price relative to its underlying business quality.

Are FIVE and ULTA both Consumer Cyclical stocks?

Yes — both Five Below, Inc. (FIVE) and Ulta Beauty, Inc. (ULTA) operate in the Consumer Cyclical sector. That makes this a direct sector-peer comparison, which is the apples-to-apples way to use the Buffett-Fit framework: the score weighs each stock against its sector's specific quality and valuation benchmarks (sector-relative bonus), so the cross-stock comparison isn't distorted by inter-sector base-rate differences.

Is this FIVE vs ULTA comparison investment advice?

No. This page is an educational pattern-match against documented public frameworks (Buffett, Graham, Fisher, Lynch, Greenblatt, Munger, Smith), not personalised investment advice. The scores reflect how closely each stock matches each framework's documented criteria — they are not buy/hold/sell recommendations. Always do your own research and consult a licensed financial adviser for personalised advice.

Stock comparison

Five Below

Ulta Beauty

Scored across Buffett, Graham, Lynch and Greenblatt - plus a side-by-side metric table covering valuation, quality, growth and balance sheet.

FIVE

Five Below

Market cap

$12.14B

Sector

Consumer Discretionary

ULTA

Ulta Beauty

Market cap

$22.53B

Sector

Consumer Discretionary

Overall winner

Ulta Beauty ULTA

Wins on the combined sum of fit scores across all four strategies. Per-strategy breakdown below.

Fit scores by strategy

Strategy	FIVE	ULTA	Winner
Warren Buffett	48D	68B	ULTA
Benjamin Graham	74B	68B	FIVE
Philip Fisher

Side-by-side metrics

Metric	FIVE	ULTA
Market cap	$12.14B	$22.53B
P/E (TTM)	32.0x	19.2x
EV/EBIT	28.0x	15.1x
ROIC (TTM)	7.01%	22.75%
Gross margin	34.96%	39.1%
Net margin	7.53%	9.31%
Revenue CAGR 5y	13.72%

Where each one wins

The metrics with the biggest gap between the two - sorted so the most decisive edges read first.

FIVE leads on

Revenue CAGR 5y13.72%vs 9.47%+31%

ULTA leads on

ROIC (TTM)22.75%vs 7.01%+69%
Market cap$22.53Bvs $12.14B+46%

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Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.