profit from every $100 of sales.
$0$100
American Rebel Holdings
$0.01+0.00% today
-4.0% in 1 year
1-year low $0.001-year high $0.01
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
It has no yearly profit to compare the price with.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What American Rebel Holdings sold, what it kept, and what it did with the cash.
Sales went from $7.95 million in 2022 to $9.52 million in 2025, with -$34.3 million of profit last year.
SalesProfit
AI analysis
An AI analyst reads American Rebel Holdings's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 8 | 16 | 11 | 10 | |
| -1 | 2 | -0 | -0 | |
| -8 | -9 | -12 | -15 | |
| -10 | -9 | -13 | -32 | |
| -10 | -10 | -18 | -34 | |
| – | – | – | – | |
| -10.2% | 11.2% | -1.0% | -2.1% | |
| -100.6% | -54.8% | -107.0% | -155.0% | |
| -126.9% | -60.8% | -154.2% | -360.5% |
Balance sheet
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 13 | 12 | 10 | 32 |
| Cash | 0 | 1 | 0 | 0 |
| Total debt | 2 | 5 | 11 | 22 |
| Total liabilities | 5 | 7 | 18 | 27 |
| 8 | 4 | -8 | 4 | |
| – | – | – | – | |
| -79.8% | -83.9% | -338.7% | -94.2% | |
| -131.7% | -238.9% | 230.7% | -783.4% |
Cash flow
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| -8 | -7 | -7 | -7 | |
| 0 | 0 | 0 | 0 | |
| -8 | -7 | -7 | -8 | |
| Dividends paid | – | – | – | – |
| – | – | – | – | |
| 0 | 1 | 1 | – |
Valuation
- –
- –
- –
- 0.0×
- 0.0×
- –
- –
- -301.3%
- -37,206,686.4%
- 0.0%
Profitability
- -2.1%
- -155.0%
- -360.5%
- -331.3%
- -96.6%
- -152.9%
- 4,061.5%
- -107.9%
- -252.0%
- 0.8%
Growth
- +6.2%
- –
- −7.6%
- –
- +148.9%
Financial health
- –
- 5.09
- 7.1%
- -12.6×
- 0.22
- 0.11
- 0.30
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| May 13, 2026 | -0.71 | – | – |
| Feb 25, 2026 | -17.54 | – | – |
| Aug 13, 2025 | -5.34 | – | – |
| Apr 30, 2025 | -137.76 | – | – |
| Apr 9, 2025 | -23.45 | – | – |
| Sep 30, 2023 | -0.95 | – | – |
| Jun 30, 2023 | -0.87 | – | – |
| Mar 31, 2023 | -0.01 | – | – |
News
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Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
14No pass
Benjamin Graham
36No pass
Philip Fisher
13No pass
Peter Lynch
11No pass
Joel Greenblatt
0No pass
Charlie Munger
5No pass
Terry Smith
8No pass
Questions about American Rebel Holdings
Is American Rebel Holdings a good stock to buy?
A business with weak numbers that is not profitable yet. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the American Rebel Holdings AI analysis
What does American Rebel Holdings do?
American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women.
Does American Rebel Holdings pay a dividend?
No. American Rebel Holdings does not pay a dividend at the moment.
How has American Rebel Holdings stock done over the past year?
Down 4.0% over the past twelve months, to $0.01. It traded between $0.00 and $0.01 and is 31.4% below its high.
Prices: daily closes to Oct 29, 2026. Fundamentals: company reports via invest-like data.