Does The Buckle have an economic moat?
Likely
The Buckle earns 32.4% a year on the money invested in it and keeps 49% of every sale after production costs, the numbers of a business competitors struggle to copy.
The numbers behind it
Return on invested capital, average of recent years32.4%
Return on invested capital, latest year23.3%
Gross margin49.0%Share of each sale left after production costs
Net margin16.2%
How we decide
A moat shows up in the numbers as high returns that last. We call it likely when the average return on invested capital over recent years is at least 15% and the gross margin at least 40%, and possible from 10%. The numbers can't show where a moat comes from (brand, network, patents), only that one seems to exist.
More questions about The Buckle
Data as of Nov 13, 2026.