Does National Research have an economic moat?
Likely
National Research earns 28.0% a year on the money invested in it and keeps 62% of every sale after production costs, the numbers of a business competitors struggle to copy.
The numbers behind it
Return on invested capital, average of recent years28.0%
Return on invested capital, latest year12.2%
Gross margin61.9%Share of each sale left after production costs
Net margin8.4%
How we decide
A moat shows up in the numbers as high returns that last. We call it likely when the average return on invested capital over recent years is at least 15% and the gross margin at least 40%, and possible from 10%. The numbers can't show where a moat comes from (brand, network, patents), only that one seems to exist.
More questions about National Research
Data as of Nov 13, 2026.