profit from every £100 of sales.
£0£100
Personal Assets Ord
£5.56-0.36% today
+3.5% in 1 year
1-year low £5.171-year high £5.61
Trading close to its highest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay £14.77 for every £1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Personal Assets Ord sold, what it kept, and what it did with the cash.
Sales went from £110 million in 2022 to £123 million in 2025, with £115 million of profit last year.
SalesProfit
Personal Assets Ord handed back 62% of the cash it generated last year.
£24M
Free cash flow 2025£38M
Bought back its own shares–
Paid as dividends£24M
AI analysis
An AI analyst reads Personal Assets Ord's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 110 | -6 | 53 | 123 | |
| – | – | – | – | |
| – | – | – | – | |
| – | – | – | – | |
| 106 | -14 | 44 | 115 | |
| 0.31 | -0.04 | 0.12 | 0.35 | |
| – | – | – | – | |
| – | – | – | – | |
| 96.2% | 222.5% | 83.6% | 93.4% |
Balance sheet
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 1,845 | 1,888 | 1,679 | 1,663 |
| Cash | 48 | 50 | 29 | 168 |
| Total debt | – | – | – | – |
| Total liabilities | 31 | 4 | 12 | 31 |
| 1,814 | 1,884 | 1,667 | 1,632 | |
| 346 | 386 | 368 | 333 | |
| – | – | – | – | |
| 5.8% | -0.8% | 2.7% | 7.0% |
Cash flow
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 2 | -2 | 8 | 38 | |
| – | – | – | – | |
| 2 | -2 | 8 | 38 | |
| Dividends paid | 19 | 27 | 29 | 24 |
| 0 | 10 | – | – | |
| – | – | – | – |
Valuation
- 14.8×
- –
- 3.64
- 1.0×
- 13.8×
- 44.2×
- –
- 2.3%
- 6.8%
- 1.4%
Profitability
- –
- –
- 93.4%
- –
- –
- –
- –
- –
- –
- –
Growth
- +3.7%
- +4.1%
- –
- –
- −1.3%
Financial health
- –
- –
- –
- –
- –
- –
- –
1.4%of the share price, paid each year
On $1,000 invested$14a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
20.6% of its profit
Room to growStretchedMore than it earns: 61.8%
News
RLI signals personal umbrella rate increases to return to double-digit levels during 2027Seeking Alpha · Oct 20, 2026Meta Muse gives AMD a boost as AI momentum shifts to personal agentsCNBC · Oct 6, 2026Google unveils latest AI model, but Wall Street wants a breakout personal agentCNBC · Oct 1, 2026Mark Zuckerberg's Meta Is Charging Consumers for a Personal AI Agent for the First Time. Here's What $20 and $100 a Month Could Add to Revenue.Yahoo Finance · Sep 11, 2026Meta’s stock jumps as new personal AI agent Muse addresses a major investor concernMarketWatch · Sep 9, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
Not enough data
Questions about Personal Assets Ord
Is Personal Assets Ord a good stock to buy?
A strong, very profitable business, and the price looks low. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Personal Assets Ord AI analysis
Does Personal Assets Ord pay a dividend?
Yes. At today's price the dividend is 1.4% a year, about 21% of its yearly profit. In 2025 it paid out £23.7 million in dividends.
How has Personal Assets Ord stock done over the past year?
Up 3.5% over the past twelve months, to £5.56. It traded between £5.17 and £5.61, close to its high.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.