Buffett Brain · Research note
Score updated 29 Oct 2026 · analysis from 10 Aug 2026
CELH· Consumer Staples
Celsius Holdings
Celsius Holdings struggles with low returns and high valuation despite rapid revenue growth.
Buffett fit
Weak fit
Owner
26
Durability
38
Management
66
Price
15
Score updated 29 Oct 2026 · analysis from 10 Aug 2026
Buffett's checklist
Each number against Buffett's bar, and where it ranks among Consumer Staples stocks in our database.
How much profit the business makes on each dollar invested in it. Higher is better.
What is left of each sale after the cost of making the product. A high number often means pricing power.
The cash the business earns for its owners, compared with the price of the whole company.
How fast sales grew each year over the last five years.
How many years of today's profit you pay for at today's price. Lower means cheaper.
How much the company owes compared with what it owns outright. Lower is safer.
The four pillars
How the business measures up on each of Buffett's four tests.
If I owned Celsius outright, I'd be concerned about the 6.5% , which is well below the 15% threshold we look for.
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The 10-year outlook for Celsius is uncertain. The company has not been profitable in at least one of the last five years, and its EPS max decline of 42.5% indicates potential volatility.
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Celsius's share count has grown at 1.53% annually with a yield of only 0.11%, indicating a lack of aggressive capital return strategies.
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With an yield of 4.19% and a of 44.6, the valuation does not provide a sufficient .
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- The full reasoning behind all four pillars
- The 5-year price target and the return it implies
- What would change the call
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For and against
The strongest points on each side, with the numbers behind them.
In its favor
5- 1Revenue CAGR of 68.2% over the last 5 years indicates strong demand for products.
- 2 growth of 35.02% year-over-year shows potential for generating cash.
- 3Current ratio of 1.73 provides a buffer for short-term obligations.
- 4 of 49.62% is relatively strong for the beverage sector.
Concerns
5- 1 of 6.5% is significantly below the 15% benchmark, indicating weak capital efficiency.
- 2 of 44.6 suggests the stock is overvalued based on current earnings.
- 3Net debt/EBITDA of 6.66 indicates a high level of , raising financial risk.
- 4 of 10.4% is below the sector's top-quintile cutoff of 17.4%.
Price history
$28.16-21.8%· 5-year return
Weekly closing prices. Touch or hover the line for a date.
The business
How the business works
Celsius Holdings generates revenue through the sale of functional drinks and supplements, with a TTM revenue of $2.52B. The company has a diverse product line including energy drinks and supplements distributed through various channels like supermarkets and e-commerce. However, the cash flow generation is questionable given its profitability issues.
How this analysis has moved
The call has held across 6 reviews.
Sep 27, 2026 → Oct 29, 2026
What other investors would say
The same company, judged by three other documented playbooks.
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