profit from every SEK 100 of sales.
Better Collective
Trading close to its lowest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
You pay SEK 13.92 for every SEK 1 of profit it makes in a year.
of earnings would pay off all its debt.
Money in, money out
What Better Collective sold, what it kept, and what it did with the cash.
Sales went from €269 million in 2022 to €337 million in 2025, with €23.6 million of profit last year.
Better Collective handed back more cash to shareholders than it generated last year.
Better Collective vs. similar companies
Better Collective grows in the middle of these 5 and is the cheapest for its profits.
| Company | Profit from SEK 100 of sales | Sales growth a year | Price per SEK 1 of profit |
|---|---|---|---|
| Better Collective | 13.9× · Cheap | ||
SAP | 34.4× · Expensive | ||
Quhuo | No profit yet | ||
Shopify | 153.7× · Very expensive | ||
Salesforce | 24.0× · Fair price |
AI analysis
An AI analyst reads Better Collective's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 269 | 327 | 371 | 337 | |
| 117 | 150 | 164 | 148 | |
| 70 | 83 | 72 | 61 | |
| 84 | 99 | 99 | 84 | |
| 48 | 40 | 34 | 24 | |
| 0.85 | 0.70 | 0.53 | 0.39 | |
| 43.4% | 45.8% | 44.2% | 43.9% | |
| 26.1% | 25.4% | 19.5% | 18.2% | |
| 17.9% | 12.2% | 9.2% | 7.0% |
Balance sheet
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 785 | 938 | 1,172 | 1,074 |
| Cash | 31 | 44 | 38 | 13 |
| Total debt | 209 | 265 | 277 | 272 |
| Total liabilities | 372 | 503 | 486 | 443 |
| 413 | 435 | 686 | 631 | |
| 57 | 57 | 64 | 62 | |
| 8.8% | 8.0% | 4.8% | 3.8% | |
| 11.6% | 9.2% | 5.0% | 3.7% |
Cash flow
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 48 | 89 | 49 | 51 | |
| 98 | 33 | 37 | 25 | |
| -50 | 56 | 12 | 26 | |
| Dividends paid | – | – | – | – |
| 14 | 13 | 20 | 36 | |
| – | – | – | – |
Valuation
- 13.9×
- –
- –
- 0.5×
- 1.0×
- 12.6×
- 7.0×
- 7.9%
- 7.2%
- –
Profitability
- 43.9%
- 18.2%
- 7.0%
- –
- 3.8%
- 6.3%
- –
- –
- –
- –
Growth
- +7.7%
- −22.9%
- –
- –
- +3.3%
Financial health
- 3.1×
- 0.43
- –
- 3.6×
- 1.61
- –
- –
How it ranks in Technology
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
News
ASML vs. NVIDIA: Which Technology Stock Is a Better Buy for 2027?Yahoo Finance · Nov 14, 2026Arm vs. ASML: Which Technology Stock Is a Better Buy for 2027?Yahoo Finance · Nov 14, 2026Better U.S. Bank ETF: State Street's KBE vs. First Trust's FTXOYahoo Finance · Nov 13, 2026XOP vs AMLP. Is a Midstream or Upstream Energy ETF the Better Buy as Oil Prices Stay High?Yahoo Finance · Nov 12, 2026Better Tech ETF for 2027: State Street's XLK vs. Fidelity's FTECYahoo Finance · Nov 12, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
1/7Passes 1 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Questions about Better Collective
Is Better Collective a good stock to buy?
A business with weak numbers, and the price looks low. 1 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Better Collective AI analysis
What does Better Collective do?
Better Collective A/S, together with its subsidiaries, operates as a digital sports media company in Europe, North America, and internationally. It operates through Publishing, Paid Media, and Esports segments. It is in Software - Application, based in Copenhagen, Denmark, with 1,582 employees.
Is Better Collective stock halal?
No. Better Collective does not pass our halal screen: its debt is 83% of its market value, at or above the 33% limit. How we check
How has Better Collective stock done over the past year?
Down 42.8% over the past twelve months, to SEK 64.40. It traded between SEK 63.00 and SEK 147.00 and is 56.2% below its high.
Who are Better Collective's competitors?
The largest listed companies in the same industry are SAP, Quhuo, Shopify and Salesforce. The peers table on this page compares their profit, growth and price with Better Collective's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.



