profit from every €100 of sales.
€0€100
Hugo Boss
€38.39+0.47% today
+3.4% since Dec 19, 25
1-year low €34.191-year high €39.76
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay €10.59 for every €1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Hugo Boss sold, what it kept, and what it did with the cash.
Sales went from €3.65 billion in 2022 to €4.27 billion in 2025, with €249 million of profit last year.
SalesProfit
Hugo Boss handed back 19% of the cash it generated last year.
€97M
Free cash flow 2025€499M
Bought back its own shares–
Paid as dividends€97M
Cash vs. debt€343M vs. €1.2B
Hugo Boss vs. similar companies
Hugo Boss grows in the middle of these 5 and is the cheapest for its profits.
| Company | Profit from €100 of sales | Sales growth a year | Price per €1 of profit |
|---|---|---|---|
| Hugo Boss | 10.6× · Cheap | ||
 H & M Hennes & Mauritz | 23.2× · Fair price | ||
 Moncler | 19.0× · Fair price | ||
 V.F. | 30.9× · Expensive | ||
 Bosideng International Holdings | 13.0× · Cheap |
AI analysis
An AI analyst reads Hugo Boss's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 3,651 | 4,197 | 4,307 | 4,270 | |
| 2,256 | 2,581 | 2,660 | 2,626 | |
| 335 | 419 | 415 | 428 | |
| 656 | 744 | 772 | 789 | |
| 209 | 258 | 213 | 249 | |
| 3.04 | 3.74 | 3.09 | 3.61 | |
| 61.8% | 61.5% | 61.8% | 61.5% | |
| 9.2% | 10.0% | 9.6% | 10.0% | |
| 5.7% | 6.2% | 5.0% | 5.8% |
Balance sheet
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 3,127 | 3,472 | 3,782 | 3,721 |
| Cash | 147 | 118 | 211 | 343 |
| Total debt | 914 | 1,124 | 1,248 | 1,182 |
| Total liabilities | 1,991 | 2,161 | 2,332 | 2,163 |
| 1,117 | 1,293 | 1,427 | 1,537 | |
| 69 | 69 | 69 | 69 | |
| 10.7% | 11.7% | 9.4% | 10.2% | |
| 18.8% | 20.0% | 15.0% | 16.2% |
Cash flow
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 357 | 394 | 786 | 692 | |
| 190 | 299 | 287 | 193 | |
| 167 | 95 | 498 | 499 | |
| Dividends paid | 48 | 69 | 93 | 97 |
| – | – | – | – | |
| – | – | – | – |
Valuation
- 10.6×
- –
- 1.80
- 1.6×
- 0.6×
- 5.3×
- 4.4×
- 18.9%
- 9.4%
- 3.7%
Profitability
- 61.5%
- 10.0%
- 5.8%
- –
- 10.2%
- 10.5%
- –
- –
- –
- –
Growth
- +5.4%
- +5.9%
- –
- –
- +0.0%
Financial health
- 1.1×
- 0.77
- –
- 7.5×
- 1.63
- –
- –
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 37%of 977
Top 40%of 992
Top 18%of 856
Bottom 39%of 993
Top 7%of 980
3.7%of the share price, paid each year
On $1,000 invested$37a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
38.7% of its profit
Room to growStretchedMore than it earns: 19.4%
News
Trump offers press secretary position to UFC boss Dana WhiteSeeking Alpha · Nov 8, 20265 questions to ask if your boss offers you a buyout, as Microsoft did with 60,000 employeesMarketWatch · Nov 3, 2026Hugo Boss GAAP EPS of €0.70, revenue of €946M; updates FY2026 outlookSeeking Alpha · Nov 3, 2026Britain lacks entrepreneurial spirit, Nvidia boss warnsYahoo Finance · Oct 14, 2026'Real boss of India?': Elon Musk takes aim at Indian billionaire Ambani as Starlink launch stallsCNBC · Oct 9, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
2/7Passes 2 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
70Pass
Benjamin Graham
76Pass
Philip Fisher
59No pass
Peter Lynch
40No pass
Joel Greenblatt
53No pass
Charlie Munger
51No pass
Terry Smith
51No pass
Questions about Hugo Boss
Is Hugo Boss a good stock to buy?
A business with weak numbers, and the price looks low. 2 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Hugo Boss AI analysis
What does Hugo Boss do?
Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. It is in Apparel Manufacturing, based in Metzingen, Germany, with 17,046 employees.
Does Hugo Boss pay a dividend?
Yes. At today's price the dividend is 3.7% a year, about 39% of its yearly profit. In 2025 it paid out €96.6 million in dividends.
Is Hugo Boss stock halal?
No. Hugo Boss does not pass our halal screen: its debt is 45% of its market value, at or above the 33% limit. How we check
Who are Hugo Boss's competitors?
The largest listed companies in the same industry are H & M Hennes & Mauritz, Moncler, V.F. and Bosideng International Holdings. The peers table on this page compares their profit, growth and price with Hugo Boss's.
Prices: daily closes to Nov 12, 2026. Fundamentals: company reports via invest-like data.