profit from every $100 of sales.
$0$100
The Clorox
$109.46+1.16% today
+5.0% in 1 year
1-year low $80.411-year high $127.16
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2020 to 2025.
0%20% a year
You pay $16.34 for every $1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What The Clorox sold, what it kept, and what it did with the cash.
Sales went from $7.11 billion in 2022 to $7.10 billion in 2025, with $810 million of profit last year.
SalesProfit
The Clorox handed back more cash to shareholders than it generated last year.
Buybacks $332M$602M
Free cash flow 2025$761M
Bought back its own shares$332M
Paid as dividends$602M
Cash vs. debt$167M vs. $2.9B
The Clorox vs. similar companies
The Clorox grows in the middle of these 5 and is priced in the middle for its profits.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| The Clorox | 16.3× · Fair price | ||
 Procter & Gamble | 24.5× · Fair price | ||
 L'Oréal | 39.3× · Expensive | ||
 Unilever | 13.7× · Cheap | ||
 Colgate-Palmolive | 37.2× · Expensive |
AI analysis
An AI analyst reads The Clorox's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| 6,721 | 7,341 | 7,107 | 7,389 | 7,093 | 7,104 | |
| 3,063 | 3,199 | 2,545 | 2,908 | 3,048 | 3,213 | |
| – | – | 719 | 823 | 723 | 1,177 | |
| 1,464 | 1,210 | 937 | 564 | 723 | 1,385 | |
| 939 | 710 | 462 | 149 | 280 | 810 | |
| 7.36 | 5.58 | 3.73 | 1.20 | 2.25 | 6.52 | |
| 45.6% | 43.6% | 35.8% | 39.4% | 43.0% | 45.2% | |
| – | – | 10.1% | 11.1% | 10.2% | 16.6% | |
| 14.0% | 9.7% | 6.5% | 2.0% | 3.9% | 11.4% |
Balance sheet
| In millions of USD | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Total assets | 6,213 | 6,334 | 6,158 | 5,945 | 5,751 | 5,561 |
| Cash | 871 | 319 | 183 | 367 | 202 | 167 |
| Total debt | 3,122 | 3,166 | 3,103 | 2,924 | 2,903 | 2,880 |
| Total liabilities | 5,305 | 5,742 | 5,429 | 5,557 | 5,259 | 5,079 |
| 908 | 411 | 556 | 220 | 328 | 321 | |
| 128 | 127 | 124 | 124 | 125 | 124 | |
| 25.2% | 22.1% | 15.4% | 8.2% | 11.9% | 28.8% | |
| 103.4% | 172.7% | 83.1% | 67.7% | 85.4% | 252.3% |
Cash flow
| In millions of USD | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| 1,546 | 1,276 | 786 | 1,158 | 695 | 981 | |
| 254 | 331 | 251 | 228 | 212 | 220 | |
| 1,292 | 945 | 535 | 930 | 483 | 761 | |
| Dividends paid | 533 | 558 | 571 | 583 | 595 | 602 |
| 248 | 905 | 25 | 0 | 0 | 332 | |
| 50 | 50 | 52 | 73 | 74 | 81 |
Valuation
- 16.3×
- 19.3×
- –
- -163.8×
- 1.9×
- 17.4×
- 11.5×
- 5.7%
- 6.1%
- 5.5%
Profitability
- 45.2%
- 16.6%
- 11.4%
- 19.6%
- 16.9%
- 14.2%
- 2,826.2%
- 11.7%
- 32.8%
- 1.7%
Growth
- +1.1%
- −2.4%
- +57.6%
- +2.5%
- −0.4%
Financial health
- 2.5×
- -66.96
- 69.7%
- 10.1×
- 0.84
- 0.65
- 1.05
How it ranks in Consumer Staples
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 19%of 669
Top 26%of 672
Top 40%of 623
Bottom 24%of 671
Top 41%of 666
What analysts expect
- Average price target
- $105.50
- Range
- $83.00 – $139.00
- 11 analysts
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| Apr 30, 2026 | 1.64 | 1.54 | +6.5% |
| Feb 3, 2026 | 1.39 | 1.43 | −2.8% |
| Nov 3, 2025 | 0.85 | 0.82 | +3.9% |
| Jul 31, 2025 | 2.87 | 2.20 | +30.5% |
| May 5, 2025 | 1.45 | 1.55 | −6.5% |
| Feb 3, 2025 | 1.55 | 1.39 | +11.5% |
| Oct 30, 2024 | 1.86 | 1.41 | +31.9% |
| Aug 1, 2024 | 1.82 | 1.56 | +16.7% |
5.5%of the share price, paid each year
On $1,000 invested$55a year at today's yield, before tax
+2.5%2020 to 2025
Raised10 yearsin a row, in our data
Paid per share, each year
$3.02 in 2015 → $4.92 in 2025
How safe it looks
74.3% of its profit
Room to growStretchedMore than it earns: 79.1%
News
Clorox seesaws amid speculation of takeover interestSeeking Alpha · Nov 11, 2026Clorox vs. PepsiCo: Which Dividend Stock Could Make You Richer Over the Next 10 Years?Yahoo Finance · Nov 4, 2026Should You Forget Clorox Stock Near a 52-Week Low?Yahoo Finance · Oct 26, 2026Clorox (CLX): Buy, Sell, or Hold Post Q2 Earnings?Yahoo Finance · Oct 12, 2026Anthropic Valuation At $965B Could Swallow Domino’s, Clorox, And 76 Other S&P 500 Firms, Burry SaysYahoo Finance · Oct 6, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
1/7Passes 1 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
54No pass
Benjamin Graham
63Pass
Philip Fisher
48No pass
Peter Lynch
13No pass
Joel Greenblatt
45No pass
Charlie Munger
52No pass
Terry Smith
46No pass
Questions about The Clorox
Is The Clorox a good stock to buy?
A solid business at a fair price. 1 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the The Clorox AI analysis
What does The Clorox do?
The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. It is in Household & Personal Products, based in Oakland, CA, United States, with 7,600 employees.
Does The Clorox pay a dividend?
Yes. At today's price the dividend is 5.5% a year, about 74% of its yearly profit. In 2025 it paid out $602 million in dividends.
Is The Clorox stock halal?
Yes. The Clorox passes our halal screen: its business is permitted and its debt is 22% of its market value, under the 30% limit. How we check
How has The Clorox stock done over the past year?
Up 5.0% over the past twelve months, to $109.46. It traded between $80.41 and $127.16 and is 13.9% below its high.
Who are The Clorox's competitors?
The largest listed companies in the same industry are Procter & Gamble, L'Oréal, Unilever and Colgate-Palmolive. The peers table on this page compares their profit, growth and price with The Clorox's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.