profit from every $100 of sales.
$0$100
Cricut
$8.88+2.42% today
+85.0% in 1 year
1-year low $3.741-year high $9.25
Trading close to its highest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay $24.11 for every $1 of profit it makes in a year.
CheapExpensive
It holds more cash than debt.
No debt5 years
Money in, money out
What Cricut sold, what it kept, and what it did with the cash.
Sales went from $886 million in 2022 to $709 million in 2025, with $76.7 million of profit last year.
SalesProfit
Cricut handed back more cash to shareholders than it generated last year.
$202M
Free cash flow 2025$176M
Bought back its own shares$25M
Paid as dividends$202M
Cash vs. debt$256M vs. $12M
Cricut vs. similar companies
Cricut grows the slowest of these 5 and is priced in the middle for its profits.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| Cricut | 24.1× · Fair price | ||
 Arista Networks | 70.8× · Very expensive | ||
 Dell Technologies | 40.0× · Expensive | ||
 Sandisk | 12.2× · Cheap | ||
 Seagate Technology Holdings | 39.8× · Expensive |
AI analysis
An AI analyst reads Cricut's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 886 | 765 | 713 | 709 | |
| 350 | 343 | 353 | 390 | |
| 80 | 70 | 76 | 96 | |
| 109 | 110 | 118 | 133 | |
| 61 | 54 | 63 | 77 | |
| 0.28 | 0.24 | 0.29 | 0.35 | |
| 39.5% | 44.9% | 49.5% | 55.1% | |
| 9.0% | 9.1% | 10.7% | 13.5% | |
| 6.8% | 7.0% | 8.8% | 10.8% |
Balance sheet
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 950 | 750 | 693 | 581 |
| Cash | 225 | 142 | 232 | 256 |
| Total debt | 19 | 14 | 15 | 12 |
| Total liabilities | 277 | 215 | 226 | 237 |
| 673 | 535 | 467 | 344 | |
| 221 | 220 | 216 | 217 | |
| 9.4% | 11.5% | 14.6% | 24.1% | |
| 9.0% | 10.0% | 13.5% | 22.3% |
Cash flow
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 118 | 288 | 265 | 200 | |
| 34 | 24 | 18 | 24 | |
| 84 | 264 | 247 | 176 | |
| Dividends paid | 0 | 294 | 110 | 202 |
| 19 | 20 | 38 | 25 | |
| 41 | 47 | 45 | 35 |
Valuation
- 24.1×
- 68.8×
- 3.12
- 2.4×
- 2.6×
- 10.5×
- 12.1×
- 9.5%
- 4.1%
- 21.1%
Profitability
- 55.1%
- 13.5%
- 10.8%
- 15.4%
- 17.3%
- 14.7%
- 21.4%
- 13.4%
- 24.0%
- 9.6%
Growth
- −7.2%
- +7.7%
- −28.7%
- –
- +0.8%
Financial health
- -2.1×
- 0.03
- 2.0%
- 157.7×
- 2.72
- 2.10
- 1.30
How it ranks in Technology
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 14%of 974
Top 33%of 975
Top 36%of 729
Bottom 8%of 982
Top 9%of 985
What analysts expect
- Average price target
- $4.00
- Range
- $4.00 – $4.00
- 1 analysts
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| May 5, 2026 | 0.10 | 0.05 | +100.0% |
| Mar 3, 2026 | 0.04 | 0.04 | +0.0% |
| Nov 4, 2025 | 0.10 | 0.05 | +100.0% |
| Aug 5, 2025 | 0.11 | 0.06 | +83.3% |
| May 6, 2025 | 0.11 | 0.08 | +37.5% |
| Mar 4, 2025 | 0.06 | 0.04 | +50.0% |
| Nov 5, 2024 | 0.05 | 0.05 | +0.0% |
| Aug 6, 2024 | 0.09 | 0.05 | +80.0% |
21.1%of the share price, paid each year
On $1,000 invested$211a year at today's yield, before tax
–per share
Raised1 yearin a row, in our data
Paid per share, each year
$1.35 in 2023 → $0.95 in 2025
How safe it looks
263.5% of its profit
Room to growStretchedMore than it earns: 115.0%
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
3/7Passes 3 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
71Pass
Benjamin Graham
64Pass
Philip Fisher
58No pass
Peter Lynch
24No pass
Joel Greenblatt
41No pass
Charlie Munger
62Pass
Terry Smith
57No pass
Questions about Cricut
Is Cricut a good stock to buy?
A solid business at a fair price. 3 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Cricut AI analysis
What does Cricut do?
Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials. It is in Computer Hardware.
Does Cricut pay a dividend?
Yes. At today's price the dividend is 21.1% a year, about 263% of its yearly profit. In 2025 it paid out $202 million in dividends.
Is Cricut stock halal?
Yes. Cricut passes our halal screen: its business is permitted and its debt is 0.6% of its market value, under the 30% limit. How we check
How has Cricut stock done over the past year?
Up 85.0% over the past twelve months, to $8.88. It traded between $3.74 and $9.25 and is 4.0% below its high.
Who are Cricut's competitors?
The largest listed companies in the same industry are Arista Networks, Dell Technologies, Sandisk and Seagate Technology Holdings. The peers table on this page compares their profit, growth and price with Cricut's.
Prices: daily closes to Nov 11, 2026. Fundamentals: company reports via invest-like data.