profit from every £100 of sales.
£0£100
Diageo
£18.76-1.03% today
+7.2% in 1 year
1-year low £13.631-year high £18.96
Trading close to its highest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay £23.57 for every £1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Diageo sold, what it kept, and what it did with the cash.
Sales went from $20.5 billion in 2022 to $20.2 billion in 2025, with $2.35 billion of profit last year.
SalesProfit
Diageo handed back 86% of the cash it generated last year.
$2.3B
Free cash flow 2025$2.7B
Bought back its own shares$0
Paid as dividends$2.3B
Cash vs. debt$2.2B vs. $24.4B
Diageo vs. similar companies
Diageo grows in the middle of these 5 and is priced in the middle for its profits.
| Company | Profit from £100 of sales | Sales growth a year | Price per £1 of profit |
|---|---|---|---|
| Diageo | 23.6× · Fair price | ||
 Kweichow Moutai | 21.3× · Fair price | ||
 Wuliangye Yibin Co.,Ltd. | 31.4× · Expensive | ||
 Constellation Brands | 14.5× · Cheap | ||
 Shanxi Xinghuacun Fen Wine Factory Co.,Ltd. | 12.4× · Cheap |
AI analysis
An AI analyst reads Diageo's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 20,516 | 20,555 | 20,269 | 20,245 | |
| 12,593 | 12,266 | 12,198 | 12,173 | |
| 5,897 | 5,547 | 6,001 | 4,335 | |
| 8,089 | 7,890 | 7,087 | 6,359 | |
| 4,280 | 4,445 | 3,870 | 2,354 | |
| 1.69 | 2.07 | 1.73 | 1.06 | |
| 61.4% | 59.7% | 60.2% | 60.1% | |
| 28.7% | 27.0% | 29.6% | 21.4% | |
| 20.9% | 21.6% | 19.1% | 11.6% |
Balance sheet
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 44,183 | 44,883 | 45,474 | 49,322 |
| Cash | 2,765 | 1,813 | 1,130 | 2,200 |
| Total debt | 19,385 | 21,355 | 22,105 | 24,401 |
| Total liabilities | 32,672 | 33,174 | 33,404 | 36,144 |
| 9,435 | 9,856 | 10,032 | 11,090 | |
| 2,325 | 2,271 | 2,239 | 2,228 | |
| 18.3% | 15.8% | 15.4% | 9.8% | |
| 45.4% | 45.1% | 38.6% | 21.2% |
Cash flow
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 5,213 | 3,636 | 4,105 | 4,297 | |
| 1,457 | 1,417 | 1,510 | 1,612 | |
| 3,756 | 2,219 | 2,595 | 2,685 | |
| Dividends paid | 2,300 | 2,065 | 2,242 | 2,298 |
| 2,985 | 1,673 | 987 | 0 | |
| – | – | – | – |
Valuation
- 23.6×
- –
- –
- 5.2×
- 2.7×
- 20.7×
- 12.2×
- 4.8%
- 4.2%
- 4.1%
Profitability
- 60.1%
- 21.4%
- 11.6%
- –
- 8.3%
- 12.3%
- –
- –
- –
- –
Growth
- −0.4%
- −14.6%
- –
- –
- −0.6%
Financial health
- 3.4×
- 2.04
- –
- 3.4×
- 1.60
- –
- –
How it ranks in Consumer Staples
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 40%of 670
Top 15%of 674
Bottom 35%of 624
Bottom 17%of 673
Top 50%of 668
4.1%of the share price, paid each year
On $1,000 invested$41a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
97.6% of its profit
Room to growStretchedMore than it earns: 85.6%
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
53No pass
Benjamin Graham
45No pass
Philip Fisher
53No pass
Peter Lynch
19No pass
Joel Greenblatt
34No pass
Charlie Munger
54No pass
Terry Smith
55No pass
Questions about Diageo
Is Diageo a good stock to buy?
A business with weak numbers at a fair price. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Diageo AI analysis
What does Diageo do?
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It is in Beverages - Wineries & Distilleries, based in London, United Kingdom, with 29,632 employees.
Does Diageo pay a dividend?
Yes. At today's price the dividend is 4.1% a year, about 98% of its yearly profit. In 2025 it paid out £2.30 billion in dividends.
Is Diageo stock halal?
No. Diageo does not pass our halal screen: its main business, alcohol, is not permitted. How we check
How has Diageo stock done over the past year?
Up 7.2% over the past twelve months, to £18.76. It traded between £13.63 and £18.96, close to its high.
Who are Diageo's competitors?
The largest listed companies in the same industry are Kweichow Moutai, Wuliangye Yibin Co.,Ltd., Constellation Brands and Shanxi Xinghuacun Fen Wine Factory Co.,Ltd.. The peers table on this page compares their profit, growth and price with Diageo's.
Prices: daily closes to Nov 11, 2026. Fundamentals: company reports via invest-like data.