profit from every $100 of sales.
$0$100
Deluxe
$26.69+0.57% today
+28.8% in 1 year
1-year low $18.631-year high $31.90
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay $14.92 for every $1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Deluxe sold, what it kept, and what it did with the cash.
Sales went from $2.24 billion in 2022 to $2.13 billion in 2025, with $82.1 million of profit last year.
SalesProfit
Deluxe handed back 31% of the cash it generated last year.
$55M
Free cash flow 2025$175M
Bought back its own shares–
Paid as dividends$55M
Cash vs. debt$37M vs. $1.5B
Deluxe vs. similar companies
Deluxe grows the slowest of these 5 and is the cheapest for its profits.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| Deluxe | 14.9× · Cheap | ||
 AppLovin | 39.1× · Expensive | ||
 Publicis Groupe | 15.9× · Fair price | ||
 Omnicom Group | No profit yet | ||
 Focus Media Information Technology | 26.1× · Fair price |
AI analysis
An AI analyst reads Deluxe's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 2,238 | 2,192 | 2,122 | 2,133 | |
| 1,206 | 1,163 | 1,127 | 1,131 | |
| 213 | 207 | 217 | 257 | |
| 351 | 335 | 365 | 379 | |
| 65 | 26 | 53 | 82 | |
| 1.50 | 0.59 | 1.18 | 1.87 | |
| 53.9% | 53.0% | 53.1% | 53.0% | |
| 9.5% | 9.4% | 10.2% | 12.1% | |
| 2.9% | 1.2% | 2.5% | 3.8% |
Balance sheet
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 3,077 | 3,081 | 2,831 | 2,864 |
| Cash | 40 | 72 | 34 | 37 |
| Total debt | 1,706 | 1,665 | 1,565 | 1,481 |
| Total liabilities | 2,472 | 2,476 | 2,210 | 2,183 |
| 604 | 604 | 621 | 680 | |
| 43 | 44 | 45 | 46 | |
| 6.1% | 5.8% | 7.2% | 8.8% | |
| 10.8% | 4.3% | 8.5% | 12.1% |
Cash flow
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 192 | 198 | 194 | 271 | |
| 105 | 101 | 94 | 95 | |
| 87 | 98 | 100 | 175 | |
| Dividends paid | 53 | 53 | 54 | 55 |
| 0 | – | – | – | |
| 24 | 21 | 20 | 25 |
Valuation
- 14.9×
- 6.6×
- 1.96
- 1.7×
- 0.6×
- 7.0×
- 7.0×
- 14.3%
- 6.7%
- 4.7%
Profitability
- 53.0%
- 12.1%
- 3.8%
- 18.7%
- 8.3%
- 2.6%
- 16.0%
- 4.2%
- 11.7%
- –
Growth
- −1.6%
- +7.6%
- +75.5%
- +0.0%
- +1.8%
Financial health
- 3.5×
- 2.06
- 56.2%
- 4.1×
- 1.15
- 1.15
- 0.84
How it ranks in Communication Services
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 44%of 435
Bottom 48%of 437
Top 36%of 346
Bottom 17%of 439
Top 15%of 439
What analysts expect
- Average price target
- $27.00
- Range
- $27.00 – $27.00
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| May 6, 2026 | 1.05 | 0.91 | +15.4% |
| Jan 28, 2026 | 0.96 | 0.82 | +17.1% |
| Nov 5, 2025 | 1.09 | 0.92 | +18.5% |
| Aug 6, 2025 | 0.88 | 0.71 | +23.9% |
| Apr 30, 2025 | 0.75 | 0.72 | +4.2% |
| Feb 5, 2025 | 0.84 | 0.80 | +5.0% |
| Nov 6, 2024 | 0.84 | 0.72 | +16.7% |
| Jul 31, 2024 | 0.86 | 0.65 | +32.3% |
4.7%of the share price, paid each year
On $1,000 invested$47a year at today's yield, before tax
+0.0%2020 to 2025
Raised–not every year
Paid per share, each year
$1.20 in 2015 → $1.20 in 2025
How safe it looks
67.2% of its profit
Room to growStretchedMore than it earns: 31.5%
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
49No pass
Benjamin Graham
59No pass
Philip Fisher
48No pass
Peter Lynch
29No pass
Joel Greenblatt
42No pass
Charlie Munger
32No pass
Terry Smith
36No pass
Questions about Deluxe
Is Deluxe a good stock to buy?
A business with weak numbers, and the price looks low. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Deluxe AI analysis
What does Deluxe do?
Deluxe Corporation provides technology-enabled solutions to enterprises, small businesses, and financial institutions in the United States, Canada, Australia, South America, and Europe. It is in Advertising Agencies.
Does Deluxe pay a dividend?
Yes. At today's price the dividend is 4.7% a year, about 67% of its yearly profit. In 2025 it paid out $55.2 million in dividends.
Is Deluxe stock halal?
No. Deluxe does not pass our halal screen: its debt is 121% of its market value, at or above the 33% limit. How we check
How has Deluxe stock done over the past year?
Up 28.8% over the past twelve months, to $26.69. It traded between $18.63 and $31.90 and is 16.3% below its high.
Who are Deluxe's competitors?
The largest listed companies in the same industry are AppLovin, Publicis Groupe, Omnicom Group and Focus Media Information Technology. The peers table on this page compares their profit, growth and price with Deluxe's.
Prices: daily closes to Nov 12, 2026. Fundamentals: company reports via invest-like data.