profit from every $100 of sales.
$0$100
Direct Digital Holdings
$0.12+22.82% today
-99.7% in 1 year
1-year low $0.101-year high $62.80
Trading close to its lowest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
It has no yearly profit to compare the price with.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Direct Digital Holdings sold, what it kept, and what it did with the cash.
Sales went from $89.4 million in 2022 to $34.7 million in 2025, with -$18.9 million of profit last year.
SalesProfit
Direct Digital Holdings vs. similar companies
How it compares with the largest companies in its industry.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| Direct Digital Holdings | No profit yet | ||
 AppLovin | 39.1× · Expensive | ||
 Publicis Groupe | 15.9× · Fair price | ||
 Omnicom Group | No profit yet | ||
 Focus Media Information Technology | 26.1× · Fair price |
AI analysis
An AI analyst reads Direct Digital Holdings's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 89 | 157 | 62 | 35 | |
| 29 | 38 | 17 | 10 | |
| 8 | -2 | -13 | -15 | |
| 10 | 0 | -6 | -20 | |
| 0 | -2 | -6 | -19 | |
| 37.40 | 28.60 | -365.20 | -303.16 | |
| 32.8% | 23.9% | 27.9% | 30.0% | |
| 8.9% | -1.4% | -21.2% | -42.5% | |
| 0.2% | -1.4% | -10.0% | -54.6% |
Balance sheet
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 58 | 69 | 26 | 20 |
| Cash | 4 | 5 | 1 | 1 |
| Total debt | 25 | 31 | 36 | 13 |
| Total liabilities | 53 | 74 | 46 | 27 |
| 2 | 1 | -5 | -2 | |
| 0 | 0 | 0 | 0 | |
| 22.7% | -4.8% | -21.1% | -160.7% | |
| 9.0% | -404.1% | 125.0% | 993.0% |
Cash flow
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 2 | 3 | -9 | -9 | |
| 1 | 0 | 0 | 0 | |
| 1 | 2 | -9 | -9 | |
| Dividends paid | 2 | 3 | 0 | – |
| 14 | 0 | – | – | |
| 0 | 1 | 2 | 1 |
Valuation
- –
- –
- –
- -0.4×
- 0.0×
- –
- –
- -9,336.9%
- -19,668.4%
- 0.0%
Profitability
- 30.0%
- -42.5%
- -54.6%
- -59.4%
- -181.7%
- -40.9%
- 479.4%
- -113.4%
- 156.0%
- –
Growth
- −27.0%
- –
- −3.8%
- –
- −47.3%
Financial health
- –
- -3.83
- 90.7%
- -5.0×
- 0.16
- 0.16
- 1.72
How it ranks in Communication Services
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 2%of 437
Bottom 1%of 439
What analysts expect
- Average price target
- $440.00
- Range
- $440.00 – $440.00
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| May 11, 2026 | -7.25 | -7.74 | +6.3% |
| Mar 31, 2026 | -45.28 | -35.20 | −28.6% |
| Nov 6, 2025 | -13.19 | -8.79 | −50.1% |
| Aug 5, 2025 | -12.64 | -26.68 | +52.6% |
| May 6, 2025 | -19.23 | -0.28 | −6,892.7% |
| Mar 27, 2025 | -29.67 | -22.00 | −34.9% |
| Nov 12, 2024 | -39.01 | 6.05 | −744.8% |
| Oct 15, 2024 | -0.16 | 0.13 | −223.1% |
News
New York Fed and Dallas Fed start pilot survey of direct lending marketSeeking Alpha · Nov 9, 2026Elon Musk takes a direct swipe at Broadcom CEO and AI investorsYahoo Finance · Oct 15, 2026Arrive AI rises on receiving premium-priced direct investment from US firmSeeking Alpha · Oct 6, 2026Jacobs wins contract extension for thyssenkrupp direct reduction plant in GermanySeeking Alpha · Sep 24, 2026Inside South Korea’s university programs offering a direct route to Samsung and SK HynixCNBC · Sep 15, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
25No pass
Benjamin Graham
0No pass
Philip Fisher
34No pass
Peter Lynch
0No pass
Joel Greenblatt
0No pass
Charlie Munger
26No pass
Terry Smith
17No pass
Questions about Direct Digital Holdings
Is Direct Digital Holdings a good stock to buy?
A business with weak numbers that is not profitable yet. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Direct Digital Holdings AI analysis
What does Direct Digital Holdings do?
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. It is in Advertising Agencies.
Does Direct Digital Holdings pay a dividend?
No. Direct Digital Holdings does not pay a dividend at the moment.
Is Direct Digital Holdings stock halal?
No. Direct Digital Holdings does not pass our halal screen: its debt is 13,473% of its market value, at or above the 33% limit. How we check
How has Direct Digital Holdings stock done over the past year?
Down 99.7% over the past twelve months, to $0.12. It traded between $0.10 and $62.80 and is 99.8% below its high.
Who are Direct Digital Holdings's competitors?
The largest listed companies in the same industry are AppLovin, Publicis Groupe, Omnicom Group and Focus Media Information Technology. The peers table on this page compares their profit, growth and price with Direct Digital Holdings's.
Prices: daily closes to Nov 12, 2026. Fundamentals: company reports via invest-like data.