profit from every $100 of sales.
$0$100
GoPro
$0.63-5.49% today
-58.1% in 1 year
1-year low $0.571-year high $1.88
Trading close to its lowest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
It has no yearly profit to compare the price with.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What GoPro sold, what it kept, and what it did with the cash.
Sales went from $1.09 billion in 2022 to $652 million in 2025, with -$93.5 million of profit last year.
SalesProfit
GoPro vs. similar companies
How it compares with the largest companies in its industry.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| GoPro | No profit yet | ||
 Apple | 39.2× · Expensive | ||
 Samsung Electronics | 29.1× · Fair price | ||
 Sony Group | 22.2× · Fair price | ||
 Xiaomi | 15.2× · Fair price |
AI analysis
An AI analyst reads GoPro's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 1,094 | 1,005 | 801 | 652 | |
| 407 | 324 | 271 | 219 | |
| 39 | -75 | -127 | -62 | |
| 49 | -57 | -123 | -76 | |
| 29 | -53 | -432 | -93 | |
| 0.18 | -0.35 | -2.82 | -0.59 | |
| 37.2% | 32.2% | 33.8% | 33.6% | |
| 3.6% | -7.4% | -15.9% | -9.5% | |
| 2.6% | -5.3% | -53.9% | -14.3% |
Balance sheet
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 1,077 | 968 | 544 | 428 |
| Cash | 224 | 223 | 103 | 50 |
| Total debt | 184 | 129 | 122 | 83 |
| Total liabilities | 465 | 412 | 392 | 351 |
| 612 | 556 | 152 | 77 | |
| 178 | 153 | 153 | 159 | |
| 4.0% | -7.3% | -37.4% | -41.0% | |
| 4.7% | -9.6% | -285.0% | -122.1% |
Cash flow
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 6 | -33 | -125 | -21 | |
| 3 | 2 | 4 | 3 | |
| 2 | -34 | -129 | -24 | |
| Dividends paid | – | – | – | – |
| 40 | 40 | 0 | 0 | |
| 39 | 41 | 29 | 20 |
Valuation
- –
- 12.7×
- –
- -96.9×
- 0.2×
- –
- –
- -17.7%
- -68.8%
- 0.0%
Profitability
- 33.6%
- -9.5%
- -14.3%
- -14.7%
- -89.2%
- -35.9%
- -201.7%
- -33.5%
- -388.7%
- 20.4%
Growth
- −15.9%
- –
- +81.4%
- –
- +0.7%
Financial health
- –
- -47.44
- 23.3%
- -26.9×
- 0.58
- 0.38
- 1.62
How it ranks in Technology
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 1%of 975
Bottom 12%of 979
Bottom 3%of 979
Bottom 3%of 981
What analysts expect
- Average price target
- $5.00
- Range
- $5.00 – $5.00
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| May 11, 2026 | -0.35 | -0.03 | −1,066.7% |
| Mar 5, 2026 | -0.02 | 0.04 | −150.0% |
| Nov 6, 2025 | -0.09 | -0.03 | −200.0% |
| Aug 11, 2025 | -0.08 | -0.07 | −14.3% |
| May 12, 2025 | -0.12 | -0.13 | +7.7% |
| Feb 6, 2025 | -0.09 | -0.01 | −800.0% |
| Nov 7, 2024 | -0.04 | -0.02 | −100.0% |
| Aug 6, 2024 | -0.24 | -0.25 | +4.0% |
News
GoPro shares drop as financing issues delay Q3 filingSeeking Alpha · Nov 11, 2026How GoPro went from viral camera sensation to a victim of smartphone ubiquityMarketWatch · Sep 2, 2026GoPro joins AI bonanza with pivot into data centers as shares skyrocket 40%CNBC · Sep 1, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
13No pass
Benjamin Graham
1No pass
Philip Fisher
29No pass
Peter Lynch
0No pass
Joel Greenblatt
0No pass
Charlie Munger
13No pass
Terry Smith
8No pass
Questions about GoPro
Is GoPro a good stock to buy?
A business with weak numbers that is not profitable yet. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the GoPro AI analysis
What does GoPro do?
GoPro, Inc. engages in manufacturing and selling cameras and camera accessories. It provides mountable and wearable cameras and accessories, which it refers to as capture devices. It is in Consumer Electronics.
Does GoPro pay a dividend?
No. GoPro does not pay a dividend at the moment.
Is GoPro stock halal?
No. GoPro does not pass our halal screen: its debt is 61% of its market value, at or above the 33% limit. How we check
How has GoPro stock done over the past year?
Down 58.1% over the past twelve months, to $0.63. It traded between $0.57 and $1.88 and is 66.3% below its high.
Who are GoPro's competitors?
The largest listed companies in the same industry are Apple, Samsung Electronics, Sony Group and Xiaomi. The peers table on this page compares their profit, growth and price with GoPro's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.