profit from every £100 of sales.
£0£100
Imperial Brands
£28.99-2.49% today
-3.6% in 1 year
1-year low £24.241-year high £33.41
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay £10.46 for every £1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Imperial Brands sold, what it kept, and what it did with the cash.
Sales went from £32.6 billion in 2022 to £32.2 billion in 2025, with £2.07 billion of profit last year.
SalesProfit
Imperial Brands handed back 88% of the cash it generated last year.
Buybacks £1.2B£1.6B
Free cash flow 2025£3.2B
Bought back its own shares£1.2B
Paid as dividends£1.6B
Cash vs. debt£1.4B vs. £10.0B
Imperial Brands vs. similar companies
Imperial Brands grows in the middle of these 5 and is the cheapest for its profits.
| Company | Profit from £100 of sales | Sales growth a year | Price per £1 of profit |
|---|---|---|---|
| Imperial Brands | 10.5× · Cheap | ||
 Philip Morris International | 26.5× · Fair price | ||
 British American Tobacco p.l.c. | 12.4× · Cheap | ||
 Altria Group | 18.2× · Fair price | ||
 Japan Tobacco | 18.3× · Fair price |
AI analysis
An AI analyst reads Imperial Brands's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 32,551 | 32,475 | 32,411 | 32,171 | |
| 6,038 | 6,680 | 6,779 | 7,002 | |
| 3,354 | 3,402 | 3,553 | 3,489 | |
| 4,928 | 4,245 | 4,137 | 4,365 | |
| 1,570 | 2,328 | 2,613 | 2,071 | |
| 1.65 | 2.51 | 2.99 | 2.49 | |
| 18.5% | 20.6% | 20.9% | 21.8% | |
| 10.3% | 10.5% | 11.0% | 10.8% | |
| 4.8% | 7.2% | 8.1% | 6.4% |
Balance sheet
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 30,958 | 29,491 | 27,826 | 28,715 |
| Cash | 1,850 | 1,345 | 1,078 | 1,439 |
| Total debt | 10,255 | 9,730 | 9,083 | 9,996 |
| Total liabilities | 23,485 | 22,849 | 21,797 | 23,283 |
| 6,860 | 6,021 | 5,442 | 4,824 | |
| 953 | 928 | 874 | 831 | |
| 18.7% | 17.2% | 18.0% | 18.1% | |
| 22.9% | 38.7% | 48.0% | 42.9% |
Cash flow
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 3,186 | 3,129 | 3,307 | 3,627 | |
| 13 | 183 | 413 | 461 | |
| 3,173 | 2,946 | 2,894 | 3,166 | |
| Dividends paid | 1,320 | 1,312 | 1,299 | 1,558 |
| 0 | 1,006 | 1,020 | 1,235 | |
| 29 | 31 | 46 | 35 |
Valuation
- 10.5×
- –
- 0.71
- 4.3×
- 0.7×
- 6.8×
- 6.9×
- 14.6%
- 9.6%
- 7.2%
Profitability
- 21.8%
- 10.8%
- 6.4%
- –
- 18.1%
- 18.0%
- –
- –
- –
- –
Growth
- −0.4%
- +14.8%
- –
- –
- −4.5%
Financial health
- 2.0×
- 2.07
- –
- 7.9×
- 0.74
- –
- –
How it ranks in Consumer Staples
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 17%of 670
Top 47%of 674
Top 18%of 624
Bottom 18%of 673
Top 11%of 668
7.2%of the share price, paid each year
On $1,000 invested$72a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
75.2% of its profit
Room to growStretchedMore than it earns: 49.2%
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
2/7Passes 2 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
66Pass
Benjamin Graham
50No pass
Philip Fisher
58No pass
Peter Lynch
57No pass
Joel Greenblatt
61Pass
Charlie Munger
56No pass
Terry Smith
53No pass
Questions about Imperial Brands
Is Imperial Brands a good stock to buy?
A business with weak numbers, and the price looks low. 2 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Imperial Brands AI analysis
What does Imperial Brands do?
Imperial Brands PLC, together with its subsidiaries, manufactures, imports, markets, and sells tobacco and tobacco-related products in Europe, the Americas, Africa, the Asia, Australasia, and internationally. It is in Tobacco, based in Bristol, United Kingdom, with 25,100 employees.
Does Imperial Brands pay a dividend?
Yes. At today's price the dividend is 7.2% a year, about 75% of its yearly profit. In 2025 it paid out £1.56 billion in dividends.
Is Imperial Brands stock halal?
No. Imperial Brands does not pass our halal screen: its main business, tobacco, is not permitted. How we check
How has Imperial Brands stock done over the past year?
Down 3.6% over the past twelve months, to £28.99. It traded between £24.24 and £33.41 and is 13.2% below its high.
Who are Imperial Brands's competitors?
The largest listed companies in the same industry are Philip Morris International, British American Tobacco p.l.c., Altria Group and Japan Tobacco. The peers table on this page compares their profit, growth and price with Imperial Brands's.
Prices: daily closes to Nov 9, 2026. Fundamentals: company reports via invest-like data.