profit from every £100 of sales.
£0£100
JD Sports Fashion
£0.95-0.02% today
-5.9% in 1 year
1-year low £0.651-year high £1.01
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2023 to 2026.
0%20% a year
You pay £10.16 for every £1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What JD Sports Fashion sold, what it kept, and what it did with the cash.
Sales went from £10.1 billion in 2023 to £12.7 billion in 2026, with £436 million of profit last year.
SalesProfit
JD Sports Fashion handed back 26% of the cash it generated last year.
Buybacks £201M£52M
Free cash flow 2026£956M
Bought back its own shares£201M
Paid as dividends£52M
Cash vs. debt£854M vs. £3.7B
JD Sports Fashion vs. similar companies
JD Sports Fashion grows the slowest of these 5 and is the cheapest for its profits.
| Company | Profit from £100 of sales | Sales growth a year | Price per £1 of profit |
|---|---|---|---|
| JD Sports Fashion | 10.2× · Cheap | ||
 Fast Retailing | 58.2× · Expensive | ||
 The TJX Companies | 27.0× · Fair price | ||
 Ross Stores | 34.5× · Expensive | ||
 Trent | 98.1× · Very expensive |
AI analysis
An AI analyst reads JD Sports Fashion's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of GBP | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| 10,125 | 10,542 | 11,458 | 12,662 | |
| 4,878 | 5,048 | 5,372 | 5,951 | |
| 1,055 | 972 | 978 | 966 | |
| 1,197 | 1,575 | 1,653 | 1,788 | |
| 188 | 539 | 490 | 436 | |
| 0.03 | 0.10 | 0.10 | 0.09 | |
| 48.2% | 47.9% | 46.9% | 47.0% | |
| 10.4% | 9.2% | 8.5% | 7.6% | |
| 1.9% | 5.1% | 4.3% | 3.4% |
Balance sheet
| In millions of GBP | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| Total assets | 8,111 | 8,048 | 9,959 | 9,791 |
| Cash | 1,508 | 1,153 | 731 | 854 |
| Total debt | 2,497 | 2,614 | 3,738 | 3,680 |
| Total liabilities | 5,480 | 5,179 | 6,587 | 6,351 |
| 2,117 | 2,457 | 2,922 | 2,990 | |
| 5,159 | 5,158 | 5,160 | 5,112 | |
| 9.2% | 13.5% | 9.8% | 9.2% | |
| 8.9% | 21.9% | 16.8% | 14.6% |
Cash flow
| In millions of GBP | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| 1,082 | 1,140 | 1,228 | 1,357 | |
| 347 | 530 | 515 | 401 | |
| 735 | 610 | 713 | 956 | |
| Dividends paid | 25 | 50 | 48 | 52 |
| – | – | 0 | 201 | |
| 0 | 3 | 1 | 5 |
Valuation
- 10.2×
- –
- 0.22
- 1.5×
- 0.3×
- 4.6×
- 4.1×
- 21.6%
- 9.8%
- 1.2%
Profitability
- 47.0%
- 7.6%
- 3.4%
- –
- 9.2%
- 10.4%
- –
- –
- –
- –
Growth
- +7.7%
- +45.7%
- –
- –
- −0.3%
Financial health
- 1.6×
- 1.23
- –
- 4.3×
- 1.51
- –
- –
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 41%of 982
Bottom 47%of 994
Top 20%of 853
Top 50%of 993
Top 6%of 980
1.2%of the share price, paid each year
On $1,000 invested$12a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
11.9% of its profit
Room to growStretchedMore than it earns: 5.4%
News
Nebraska voters reject online sports betting initiativesSeeking Alpha · Nov 4, 2026TNT Sports head Luis Silberwasser to depart Skydance as CBS Sports chief David Berson takes over combined global sports groupCNBC · Oct 5, 2026Sports betting is increasingly the norm for Gen Z. Here’s why some financial and mental health experts are worriedCNBC Markets · Oct 4, 2026Senate advances college sports bill aimed at regulating NIL dealsCNBC · Sep 29, 2026These Gen Z-ers are choosing ETFs over sports bets. How younger investors told us they’re building wealth.MarketWatch · Sep 28, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
4/7Passes 4 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
65Pass
Benjamin Graham
72Pass
Philip Fisher
65Pass
Peter Lynch
79Pass
Joel Greenblatt
51No pass
Charlie Munger
42No pass
Terry Smith
47No pass
Questions about JD Sports Fashion
Is JD Sports Fashion a good stock to buy?
A business with weak numbers, and the price looks low. 4 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the JD Sports Fashion AI analysis
What does JD Sports Fashion do?
JD Sports Fashion Plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for women and men in the United Kingdom, Europe, North America, and the Asia Pacific. It is in Apparel Retail, based in Bury, United Kingdom, with 96,084 employees.
Does JD Sports Fashion pay a dividend?
Yes. At today's price the dividend is 1.2% a year, about 12% of its yearly profit. In 2026 it paid out £52.0 million in dividends.
Is JD Sports Fashion stock halal?
No. JD Sports Fashion does not pass our halal screen: its debt is 83% of its market value, at or above the 33% limit. How we check
How has JD Sports Fashion stock done over the past year?
Down 5.9% over the past twelve months, to £0.95. It traded between £0.65 and £1.01 and is 5.9% below its high.
Who are JD Sports Fashion's competitors?
The largest listed companies in the same industry are Fast Retailing, The TJX Companies, Ross Stores and Trent. The peers table on this page compares their profit, growth and price with JD Sports Fashion's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.