profit from every $100 of sales.
$0$100
MediaAlpha
$14.97+4.18% today
+12.6% in 1 year
1-year low $7.171-year high $15.15
Trading close to its highest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay $34.59 for every $1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What MediaAlpha sold, what it kept, and what it did with the cash.
Sales went from $459 million in 2022 to $1.11 billion in 2025, with $25.6 million of profit last year.
SalesProfit
MediaAlpha handed back 74% of the cash it generated last year.
Buybacks $47M
Free cash flow 2025$65M
Bought back its own shares$47M
Paid as dividends$1M
Cash vs. debt$47M vs. $153M
MediaAlpha vs. similar companies
MediaAlpha grows the fastest of these 5 and is priced in the middle for its profits.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| MediaAlpha | 34.6× · Expensive | ||
 Alphabet | 27.3× · Fair price | ||
 Meta | 26.6× · Fair price | ||
 Tencent Holdings | 13.9× · Cheap | ||
 Recruit | 60.2× · Very expensive |
AI analysis
An AI analyst reads MediaAlpha's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 459 | 388 | 865 | 1,114 | |
| 70 | 67 | 144 | 168 | |
| -35 | -40 | 43 | 36 | |
| 46 | -34 | 45 | -97 | |
| -58 | -40 | 17 | 26 | |
| -1.37 | -0.89 | 0.31 | 0.39 | |
| 15.3% | 17.2% | 16.6% | 15.0% | |
| -7.7% | -10.3% | 4.9% | 3.2% | |
| -12.6% | -10.4% | 1.9% | 2.3% |
Balance sheet
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 170 | 154 | 262 | 384 |
| Cash | 15 | 17 | 43 | 47 |
| Total debt | 183 | 174 | 162 | 153 |
| Total liabilities | 256 | 248 | 309 | 413 |
| -16 | -10 | 2 | 4 | |
| 42 | 46 | 53 | 67 | |
| 18.8% | -20.1% | 18.1% | -50.0% | |
| 360.6% | 392.7% | 699.3% | 615.9% |
Cash flow
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 28 | 20 | 46 | 66 | |
| 0 | 0 | 1 | 0 | |
| 28 | 20 | 45 | 65 | |
| Dividends paid | 2 | 3 | 1 | 1 |
| 5 | 0 | 0 | 47 | |
| 58 | 53 | 34 | 30 |
Valuation
- 34.6×
- 14.0×
- –
- 240.0×
- 0.8×
- 13.6×
- –
- 7.4%
- 2.9%
- 0.0%
Profitability
- 15.0%
- 3.2%
- 2.3%
- -3.5%
- -18.8%
- -7.0%
- -568.8%
- 10.6%
- 39.5%
- 1.9%
Growth
- +34.4%
- –
- +43.1%
- –
- +18.6%
Financial health
- –
- 3.74
- 1.9%
- 9.4×
- 1.46
- 1.46
- 3.15
How it ranks in Communication Services
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 3%of 435
Bottom 18%of 437
Bottom 27%of 346
Top 5%of 439
Top 40%of 439
What analysts expect
- Average price target
- $11.25
- Range
- $11.00 – $11.50
- 2 analysts
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| Apr 29, 2026 | 0.21 | 0.25 | −16.0% |
| Feb 23, 2026 | 0.50 | 0.25 | +100.0% |
| Oct 29, 2025 | 0.26 | 0.21 | +23.8% |
| Aug 6, 2025 | 0.17 | 0.16 | +6.3% |
| Apr 30, 2025 | 0.15 | 0.17 | −11.8% |
| Feb 24, 2025 | 0.08 | 0.24 | −66.7% |
| Oct 30, 2024 | 0.17 | 0.13 | +30.8% |
| Jul 31, 2024 | 0.07 | 0.01 | +976.9% |
News
MediaAlpha forecasts Q4 2026 revenue of $355M-$375M while reiterating $90M-$100M full-year free cash flowSeeking Alpha · Oct 29, 2026MediaAlpha GAAP EPS of $0.46 beats by $0.15, revenue of $375.9M beats by $25.81MSeeking Alpha · Oct 28, 2026FAA poised to approve Boeing 737 MAX 10 as soon as next week - ReutersSeeking Alpha · Oct 16, 2026How Red Bull's F1 team is using AI to make split-second decisions for Max VerstappenCNBC · Oct 13, 2026Apple to replace iPhone 18 Pro Max facing AT&T glitchSeeking Alpha · Oct 3, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
37No pass
Benjamin Graham
15No pass
Philip Fisher
36No pass
Peter Lynch
51No pass
Joel Greenblatt
6No pass
Charlie Munger
17No pass
Terry Smith
34No pass
Questions about MediaAlpha
Is MediaAlpha a good stock to buy?
A business with weak numbers, but the price is high. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the MediaAlpha AI analysis
What does MediaAlpha do?
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. It is in Internet Content & Information.
Does MediaAlpha pay a dividend?
Yes. In 2025 it paid out $1.25 million in dividends.
Is MediaAlpha stock halal?
Yes. MediaAlpha passes our halal screen: its business is permitted and its debt is 17% of its market value, under the 30% limit. How we check
How has MediaAlpha stock done over the past year?
Up 12.6% over the past twelve months, to $14.97. It traded between $7.17 and $15.15, close to its high.
Who are MediaAlpha's competitors?
The largest listed companies in the same industry are Alphabet, Meta, Tencent Holdings and Recruit. The peers table on this page compares their profit, growth and price with MediaAlpha's.
Prices: daily closes to Nov 11, 2026. Fundamentals: company reports via invest-like data.