profit from every DKK 100 of sales.
DKK 0DKK 100
Pandora
DKK 938.00-2.29% today
+34.2% in 1 year
1-year low DKK 434.601-year high DKK 960.00
Trading close to its highest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay DKK 13.39 for every DKK 1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Pandora sold, what it kept, and what it did with the cash.
Sales went from DKK 26.5 billion in 2022 to DKK 32.5 billion in 2025, with DKK 5.24 billion of profit last year.
SalesProfit
Pandora handed back more cash to shareholders than it generated last year.
Buybacks DKK 4.4BDKK 1.6B
Free cash flow 2025DKK 5.5B
Bought back its own sharesDKK 4.4B
Paid as dividendsDKK 1.6B
Cash vs. debtDKK 1.3B vs. DKK 15.0B
Pandora vs. similar companies
Pandora grows the fastest of these 5 and is the cheapest for its profits.
| Company | Profit from DKK 100 of sales | Sales growth a year | Price per DKK 1 of profit |
|---|---|---|---|
| Pandora | 13.4× · Cheap | ||
 LVMH | 18.3× · Fair price | ||
 Christian Dior | 17.3× · Fair price | ||
 Tapestry | 17.1× · Fair price | ||
 Kering SA | 322.4× · Very expensive |
AI analysis
An AI analyst reads Pandora's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of DKK | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 26,463 | 28,136 | 31,680 | 32,549 | |
| 20,190 | 22,125 | 25,289 | 25,747 | |
| 6,743 | 7,039 | 7,974 | 7,783 | |
| 8,768 | 8,957 | 10,080 | 10,345 | |
| 5,029 | 4,740 | 5,227 | 5,241 | |
| 53.70 | 55.10 | 64.60 | 67.90 | |
| 76.3% | 78.6% | 79.8% | 79.1% | |
| 25.5% | 25.0% | 25.2% | 23.9% | |
| 19.0% | 16.8% | 16.5% | 16.1% |
Balance sheet
| In millions of DKK | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 22,013 | 23,798 | 27,758 | 29,603 |
| Cash | 794 | 1,397 | 2,394 | 1,305 |
| Total debt | 7,588 | 11,167 | 13,401 | 15,024 |
| Total liabilities | 14,845 | 18,443 | 22,250 | 24,321 |
| 7,168 | 5,355 | 5,508 | 5,282 | |
| 94 | 86 | 81 | 77 | |
| 36.4% | 32.9% | 32.3% | 30.2% | |
| 70.2% | 88.5% | 94.9% | 99.2% |
Cash flow
| In millions of DKK | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 4,434 | 7,384 | 8,721 | 7,361 | |
| 1,191 | 1,488 | 1,679 | 1,911 | |
| 3,243 | 5,896 | 7,042 | 5,450 | |
| Dividends paid | 1,514 | 1,412 | 1,471 | 1,567 |
| 3,527 | 5,022 | 4,013 | 4,384 | |
| 87 | 105 | 166 | 103 |
Valuation
- 13.4×
- –
- 1.65
- 13.4×
- 2.2×
- 12.9×
- 8.1×
- 7.8%
- 7.5%
- 2.2%
Profitability
- 79.1%
- 23.9%
- 16.1%
- –
- 29.8%
- 32.5%
- –
- –
- –
- –
Growth
- +7.1%
- +8.1%
- –
- –
- −6.3%
Financial health
- 1.3×
- 2.84
- –
- 9.2×
- 0.91
- –
- –
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 3%of 977
Top 8%of 992
Top 28%of 856
Bottom 47%of 993
Top 31%of 980
2.2%of the share price, paid each year
On $1,000 invested$22a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
29.9% of its profit
Room to growStretchedMore than it earns: 28.8%
News
Jewelry giant Pandora is getting in on lab-grown diamonds and hoping a new Vietnam plant helps growth in AsiaCNBC · Oct 2, 2026As Trump and Xi meet, Chinese automakers could be a Pandora's box for U.S. auto industryCNBC · Sep 23, 2026AI is a Pandora’s box that some CEOs seem wary of opening — at least with investorsMarketWatch · Sep 21, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
5/7Passes 5 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
85Pass
Benjamin Graham
52No pass
Philip Fisher
87Pass
Peter Lynch
50No pass
Joel Greenblatt
73Pass
Charlie Munger
92Pass
Terry Smith
89Pass
Questions about Pandora
Is Pandora a good stock to buy?
A solid business, and the price looks low. 5 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Pandora AI analysis
What does Pandora do?
Pandora A/S engages in the design, crafting, and marketing of jewelry worldwide. The company operates in two segments, Core and Fuel With More. It offers charm and carrier products; and lab grown diamonds. It is in Luxury Goods, based in Copenhagen, Denmark, with 39,000 employees.
Does Pandora pay a dividend?
Yes. At today's price the dividend is 2.2% a year, about 30% of its yearly profit. In 2025 it paid out DKK 1.57 billion in dividends.
Is Pandora stock halal?
Yes. Pandora passes our halal screen: its business is permitted and its debt is 21% of its market value, under the 30% limit. How we check
How has Pandora stock done over the past year?
Up 34.2% over the past twelve months, to DKK 938.00. It traded between DKK 434.60 and DKK 960.00 and is 2.3% below its high.
Who are Pandora's competitors?
The largest listed companies in the same industry are LVMH, Christian Dior, Tapestry and Kering SA. The peers table on this page compares their profit, growth and price with Pandora's.
Prices: daily closes to Nov 12, 2026. Fundamentals: company reports via invest-like data.