profit from every $100 of sales.
$0$100
Purple Innovation
$1.36-17.33% today
-92.4% in 1 year
1-year low $1.361-year high $21.25
Trading close to its lowest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
It has no yearly profit to compare the price with.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Purple Innovation sold, what it kept, and what it did with the cash.
Sales went from $573 million in 2022 to $469 million in 2025, with -$51.4 million of profit last year.
SalesProfit
Purple Innovation vs. similar companies
How it compares with the largest companies in its industry.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| Purple Innovation | No profit yet | ||
 Midea Group | 15.7× · Fair price | ||
 Gree Electric Appliances, Inc. of Zhuhai | 7.7× · Cheap | ||
 SharkNinja | 45.5× · Expensive | ||
 Guangdong Songfa Ceramics Co.,Ltd. | 65.8× · Very expensive |
AI analysis
An AI analyst reads Purple Innovation's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 573 | 511 | 488 | 469 | |
| 208 | 172 | 181 | 189 | |
| 119 | -107 | -72 | -32 | |
| 141 | -94 | -45 | 2 | |
| -92 | -121 | -98 | -51 | |
| -1.10 | -1.17 | -0.91 | -0.48 | |
| 36.3% | 33.7% | 37.1% | 40.2% | |
| 20.8% | -20.9% | -14.8% | -6.8% | |
| -16.1% | -23.7% | -20.1% | -11.0% |
Balance sheet
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 433 | 391 | 308 | 296 |
| Cash | 40 | 27 | 29 | 24 |
| Total debt | 153 | 153 | 158 | 204 |
| Total liabilities | 258 | 275 | 288 | 326 |
| 174 | 115 | 20 | -30 | |
| 82 | 104 | 107 | 108 | |
| 29.9% | -35.1% | -35.7% | -10.2% | |
| -53.1% | -104.6% | -484.7% | 173.2% |
Cash flow
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| -29 | -55 | -18 | -34 | |
| 38 | 15 | 8 | 9 | |
| -67 | -70 | -25 | -43 | |
| Dividends paid | 0 | 0 | – | – |
| 0 | 0 | 0 | 0 | |
| 3 | 5 | 3 | 2 |
Valuation
- –
- –
- –
- -0.9×
- 0.0×
- –
- 121.8×
- -716.3%
- -865.0%
- 0.0%
Profitability
- 40.2%
- -6.8%
- -11.0%
- -1.5%
- -23.2%
- -31.3%
- 189.8%
- -23.1%
- -25.4%
- 2.1%
Growth
- −6.5%
- –
- −67.0%
- –
- +13.2%
Financial health
- 117.9×
- -3.51
- 77.6%
- -1.4×
- 1.24
- 0.62
- 1.69
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 1%of 982
Bottom 4%of 994
Bottom 6%of 993
What analysts expect
- Average price target
- $2.87
- Range
- $1.10 – $6.00
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| Apr 28, 2026 | -0.13 | -0.13 | +0.0% |
| Mar 31, 2026 | -0.02 | -0.04 | +50.0% |
| Nov 4, 2025 | -0.08 | -0.09 | +11.1% |
| Jul 29, 2025 | -0.11 | -0.12 | +8.3% |
| May 6, 2025 | -0.11 | -0.14 | +21.4% |
| Mar 13, 2025 | -0.07 | -0.14 | +50.0% |
| Nov 4, 2024 | -0.08 | -0.10 | +20.0% |
| Aug 5, 2024 | -0.13 | -0.11 | −18.2% |
News
Purple expects $15M-$20M 2026 adjusted EBITDA amid wholesale reset and plans for 60 showroomsSeeking Alpha · Nov 5, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
29No pass
Benjamin Graham
15No pass
Philip Fisher
31No pass
Peter Lynch
0No pass
Joel Greenblatt
0No pass
Charlie Munger
22No pass
Terry Smith
20No pass
Questions about Purple Innovation
Is Purple Innovation a good stock to buy?
A business with weak numbers that is not profitable yet. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Purple Innovation AI analysis
What does Purple Innovation do?
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It is in Furnishings, Fixtures & Appliances.
Does Purple Innovation pay a dividend?
No. Purple Innovation does not pay a dividend at the moment.
Is Purple Innovation stock halal?
No. Purple Innovation does not pass our halal screen: its debt is 3,437% of its market value, at or above the 33% limit. How we check
How has Purple Innovation stock done over the past year?
Down 92.4% over the past twelve months, to $1.36. It traded between $1.36 and $21.25 and is 93.6% below its high.
Who are Purple Innovation's competitors?
The largest listed companies in the same industry are Midea Group, Gree Electric Appliances, Inc. of Zhuhai, SharkNinja and Guangdong Songfa Ceramics Co.,Ltd.. The peers table on this page compares their profit, growth and price with Purple Innovation's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.