profit from every $100 of sales.
$0$100
Rocky Brands
$51.99+0.54% today
+71.5% in 1 year
1-year low $28.671-year high $54.60
Trading close to its highest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay $17.58 for every $1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Rocky Brands sold, what it kept, and what it did with the cash.
Sales went from $615 million in 2022 to $482 million in 2025, with $22.3 million of profit last year.
SalesProfit
Rocky Brands handed back 50% of the cash it generated last year.
$5M
Free cash flow 2025$10M
Bought back its own shares$201,000
Paid as dividends$5M
Cash vs. debt$3M vs. $127M
Rocky Brands vs. similar companies
Rocky Brands grows in the middle of these 5 and is priced in the middle for its profits.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| Rocky Brands | 17.6× · Fair price | ||
 Deckers Outdoor | 11.3× · Cheap | ||
 Crocs | No profit yet | ||
 Steven Madden | 68.8× · Very expensive | ||
 Wolverine World Wide | 21.3× · Fair price |
AI analysis
An AI analyst reads Rocky Brands's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 615 | 462 | 454 | 482 | |
| 225 | 179 | 179 | 197 | |
| 44 | 35 | 31 | 37 | |
| 56 | 46 | 41 | 47 | |
| 20 | 10 | 11 | 22 | |
| 2.78 | 1.41 | 1.52 | 2.96 | |
| 36.6% | 38.7% | 39.4% | 40.9% | |
| 7.2% | 7.7% | 6.8% | 7.7% | |
| 3.3% | 2.3% | 2.5% | 4.6% |
Balance sheet
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 582 | 479 | 457 | 477 |
| Cash | 6 | 4 | 4 | 3 |
| Total debt | 265 | 181 | 135 | 127 |
| Total liabilities | 367 | 256 | 225 | 225 |
| 215 | 224 | 232 | 252 | |
| 7 | 7 | 7 | 8 | |
| 7.2% | 6.9% | 6.7% | 7.7% | |
| 9.5% | 4.7% | 4.9% | 8.8% |
Cash flow
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 19 | 74 | 53 | 16 | |
| 7 | 4 | 5 | 7 | |
| 12 | 70 | 48 | 10 | |
| Dividends paid | 5 | 5 | 5 | 5 |
| 0 | – | 0 | 0 | |
| 1 | 1 | 1 | 2 |
Valuation
- 17.6×
- 14.2×
- 8.32
- 1.1×
- 0.8×
- 40.3×
- 11.0×
- 2.5%
- 5.7%
- 1.7%
Profitability
- 40.9%
- 7.7%
- 4.6%
- 10.0%
- 6.8%
- 4.0%
- 7.5%
- 3.9%
- 8.3%
- –
Growth
- −7.8%
- +2.1%
- −79.8%
- +2.1%
- +0.6%
Financial health
- 2.4×
- 0.48
- 25.6%
- 1.7×
- 2.90
- 1.02
- 1.03
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 43%of 976
Bottom 46%of 992
Top 41%of 852
Bottom 5%of 992
Bottom 33%of 979
What analysts expect
- Average price target
- $52.00
- Range
- $42.00 – $62.00
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| Apr 28, 2026 | 0.24 | 0.27 | −11.1% |
| Feb 24, 2026 | 0.94 | 0.49 | +93.8% |
| Oct 28, 2025 | 1.03 | 0.49 | +112.4% |
| Jul 29, 2025 | 0.55 | 0.97 | −43.0% |
| Apr 29, 2025 | 0.73 | 0.52 | +40.4% |
| Feb 25, 2025 | 1.19 | 1.21 | −1.7% |
| Oct 30, 2024 | 0.77 | 0.99 | −22.2% |
| Jul 30, 2024 | 0.17 | 0.10 | +70.0% |
1.7%of the share price, paid each year
On $1,000 invested$17a year at today's yield, before tax
+2.1%2020 to 2025
Raised–not every year
Paid per share, each year
$0.43 in 2015 → $0.62 in 2025
How safe it looks
20.8% of its profit
Room to growStretchedMore than it earns: 47.7%
News
Rocky Mountain Chocolate Factory outlines strategic alternatives after $6.6M Durango sale-leaseback and $2M loanSeeking Alpha · Oct 19, 2026Tesla’s Cybercab had a rocky first month in Austin. Now comes the hard part: expandingCNBC · Oct 3, 20263 Reasons CRISPR Therapeutics Stock Is Still a Buy After a Rocky 2026Yahoo Finance · Sep 20, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
1/7Passes 1 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
34No pass
Benjamin Graham
81Pass
Philip Fisher
38No pass
Peter Lynch
14No pass
Joel Greenblatt
35No pass
Charlie Munger
28No pass
Terry Smith
19No pass
Questions about Rocky Brands
Is Rocky Brands a good stock to buy?
A business with weak numbers at a fair price. 1 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Rocky Brands AI analysis
What does Rocky Brands do?
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally. It is in Apparel - Footwear & Accessories.
Does Rocky Brands pay a dividend?
Yes. At today's price the dividend is 1.7% a year, about 21% of its yearly profit. In 2025 it paid out $4.63 million in dividends.
Is Rocky Brands stock halal?
Questionable. Rocky Brands sits in a grey zone: its debt is 32% of its market value, between 30% and 33%. How we check
How has Rocky Brands stock done over the past year?
Up 71.5% over the past twelve months, to $51.99. It traded between $28.67 and $54.60 and is 4.8% below its high.
Who are Rocky Brands's competitors?
The largest listed companies in the same industry are Deckers Outdoor, Crocs, Steven Madden and Wolverine World Wide. The peers table on this page compares their profit, growth and price with Rocky Brands's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.