profit from every $100 of sales.
$0$100
RLX Technology
$1.54+0.65% today
-33.6% in 1 year
1-year low $1.531-year high $2.57
Trading close to its lowest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay $13.62 for every $1 of profit it makes in a year.
CheapExpensive
It holds more cash than debt.
No debt5 years
Money in, money out
What RLX Technology sold, what it kept, and what it did with the cash.
Sales went from CN¥5.28 billion in 2022 to CN¥3.62 billion in 2025, with CN¥922 million of profit last year.
SalesProfit
RLX Technology handed back 28% of the cash it generated last year.
Buybacks CN¥184MCN¥91M
Free cash flow 2025CN¥986M
Bought back its own sharesCN¥184M
Paid as dividendsCN¥91M
Cash vs. debtCN¥5.4B vs. CN¥192M
RLX Technology vs. similar companies
RLX Technology grows the slowest of these 5 and is priced in the middle for its profits.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| RLX Technology | 13.6× · Cheap | ||
 Philip Morris International | 27.0× · Fair price | ||
 British American Tobacco p.l.c. | 12.7× · Cheap | ||
 Altria Group | 18.5× · Fair price | ||
 Japan Tobacco | 19.4× · Fair price |
AI analysis
An AI analyst reads RLX Technology's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of CNY | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 5,280 | 1,244 | 2,445 | 3,617 | |
| 2,305 | 388 | 727 | 1,184 | |
| 1,063 | -497 | -107 | 329 | |
| 1,228 | -400 | -31 | 420 | |
| 1,441 | 534 | 552 | 922 | |
| 1.09 | 0.40 | 0.43 | 0.70 | |
| 43.7% | 31.2% | 29.7% | 32.7% | |
| 20.1% | -39.9% | -4.4% | 9.1% | |
| 27.3% | 43.0% | 22.6% | 25.5% |
Balance sheet
| In millions of CNY | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 16,379 | 16,315 | 16,871 | 17,930 |
| Cash | 1,269 | 2,390 | 5,593 | 5,367 |
| Total debt | 86 | 54 | 58 | 192 |
| Total liabilities | 838 | 717 | 881 | 2,198 |
| 15,569 | 15,609 | 15,988 | 15,634 | |
| 1,328 | 1,340 | 1,289 | 1,224 | |
| 5.4% | -2.5% | -0.5% | 1.6% | |
| 9.3% | 3.4% | 3.5% | 5.9% |
Cash flow
| In millions of CNY | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 487 | 199 | 854 | 1,105 | |
| 45 | 32 | 12 | 119 | |
| 442 | 166 | 842 | 986 | |
| Dividends paid | 0 | 92 | 89 | 91 |
| 500 | 997 | 589 | 184 | |
| 166 | 363 | 370 | 186 |
Valuation
- 13.6×
- 1.5×
- –
- 1.2×
- 3.5×
- 12.7×
- 17.6×
- 7.9%
- 7.3%
- 4.6%
Profitability
- 32.7%
- 9.1%
- 25.5%
- 9.4%
- 1.8%
- 7.3%
- 5.7%
- 5.1%
- 2.0%
- 3.6%
Growth
- −11.8%
- −13.7%
- +17.1%
- –
- −3.3%
Financial health
- -15.9×
- 0.01
- 1.0%
- –
- 5.70
- 5.55
- 0.20
How it ranks in Consumer Staples
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 7%of 670
Bottom 46%of 674
Top 30%of 624
Bottom 2%of 673
Top 31%of 668
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| Mar 13, 2026 | 0.03 | 0.03 | −9.7% |
| Nov 14, 2025 | 0.02 | 0.03 | −38.9% |
| Aug 22, 2025 | 0.02 | 0.03 | −24.7% |
| May 16, 2025 | 0.02 | 0.17 | −88.2% |
| Mar 14, 2025 | 0.01 | 0.20 | −95.0% |
| Nov 15, 2024 | 0.02 | 0.03 | −33.3% |
| Aug 16, 2024 | 0.01 | 0.18 | −94.4% |
| May 17, 2024 | -0.01 | 0.16 | −106.3% |
4.6%of the share price, paid each year
On $1,000 invested$46a year at today's yield, before tax
–per share
Raised1 yearin a row, in our data
Paid per share, each year
$0.01 in 2023 → $0.01 in 2025
How safe it looks
9.9% of its profit
Room to growStretchedMore than it earns: 9.3%
News
Information technology stocks retain bullish Quant ratings despite steep YTD lossesSeeking Alpha · Nov 11, 2026Why Micron Technology Stock Gained On MondayYahoo Finance · Nov 9, 2026Why Marvell Technology Stock Fell Hard in OctoberYahoo Finance · Nov 9, 2026Ispire Technology Inc. Q1 2027 Earnings Call SummaryYahoo Finance · Nov 9, 2026RLX Technology (RLX): Overseas Expansion Must Deliver Beyond a Revenue Pull-ForwardYahoo Finance · Nov 6, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
1/7Passes 1 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
57No pass
Benjamin Graham
89Pass
Philip Fisher
50No pass
Peter Lynch
33No pass
Joel Greenblatt
24No pass
Charlie Munger
56No pass
Terry Smith
50No pass
Questions about RLX Technology
Is RLX Technology a good stock to buy?
A strong, very profitable business, and the price looks low. 1 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the RLX Technology AI analysis
What does RLX Technology do?
RLX Technology Inc., together with its subsidiaries, researchers, develops, manufactures, distributes, and sells e-vapor products in the People's Republic of China. It serves RELX branded partner stores and other retail outlets through distributors. It is in Tobacco, based in Shenzhen, China, with 897 employees.
Does RLX Technology pay a dividend?
Yes. At today's price the dividend is 4.6% a year, about 10% of its yearly profit. In 2025 it paid out $91.5 million in dividends.
Is RLX Technology stock halal?
No. RLX Technology does not pass our halal screen: its main business, tobacco, is not permitted. How we check
How has RLX Technology stock done over the past year?
Down 33.6% over the past twelve months, to $1.54. It traded between $1.53 and $2.57 and is 40.1% below its high.
Who are RLX Technology's competitors?
The largest listed companies in the same industry are Philip Morris International, British American Tobacco p.l.c., Altria Group and Japan Tobacco. The peers table on this page compares their profit, growth and price with RLX Technology's.
Prices: daily closes to Nov 11, 2026. Fundamentals: company reports via invest-like data.