profit from every €100 of sales.
€0€100
Sanoma Oyj
€8.79+0.23% today
-3.5% in 1 year
1-year low €8.461-year high €10.78
Trading close to its lowest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay €71.76 for every €1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Sanoma Oyj sold, what it kept, and what it did with the cash.
Sales went from €1.30 billion in 2022 to €1.30 billion in 2025, with €19.9 million of profit last year.
SalesProfit
Sanoma Oyj handed back 42% of the cash it generated last year.
€64M
Free cash flow 2025€160M
Bought back its own shares€4M
Paid as dividends€64M
Cash vs. debt€20M vs. €506M
Sanoma Oyj vs. similar companies
Sanoma Oyj grows in the middle of these 5 and is the most expensive for its profits.
| Company | Profit from €100 of sales | Sales growth a year | Price per €1 of profit |
|---|---|---|---|
| Sanoma Oyj | 71.8× · Very expensive | ||
 New Oriental Education & Technology Group | 22.2× · Fair price | ||
 TAL Education Group | 67.4× · Very expensive | ||
 Graham | 17.7× · Fair price | ||
 Laureate Education | 16.9× · Fair price |
AI analysis
An AI analyst reads Sanoma Oyj's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 1,298 | 1,393 | 1,345 | 1,303 | |
| 840 | 906 | 910 | 911 | |
| 117 | 57 | 104 | 119 | |
| 318 | 270 | 296 | 256 | |
| 76 | 3 | 41 | 20 | |
| 0.47 | 0.03 | 0.25 | 0.12 | |
| 64.7% | 65.0% | 67.7% | 69.9% | |
| 9.0% | 4.1% | 7.8% | 9.1% | |
| 5.9% | 0.2% | 3.0% | 1.5% |
Balance sheet
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 2,104 | 2,037 | 1,879 | 1,729 |
| Cash | 41 | 66 | 21 | 20 |
| Total debt | 857 | 704 | 590 | 506 |
| Total liabilities | 1,402 | 1,237 | 1,107 | 998 |
| 695 | 797 | 771 | 730 | |
| 163 | 163 | 164 | 164 | |
| 5.9% | 2.8% | 4.9% | 3.2% | |
| 11.0% | 0.4% | 5.3% | 2.7% |
Cash flow
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 165 | 148 | 183 | 199 | |
| 53 | 43 | 38 | 39 | |
| 112 | 105 | 145 | 160 | |
| Dividends paid | 88 | 60 | 61 | 64 |
| 0 | – | 2 | 4 | |
| – | – | – | – |
Valuation
- 71.8×
- –
- –
- 2.0×
- 1.1×
- 8.9×
- 7.5×
- 11.2%
- 1.4%
- 4.4%
Profitability
- 69.9%
- 9.1%
- 1.5%
- –
- 3.2%
- 4.2%
- –
- –
- –
- –
Growth
- +0.1%
- −36.3%
- –
- –
- +0.0%
Financial health
- 1.9×
- 0.69
- –
- 2.0×
- 0.42
- –
- –
How it ranks in Consumer Staples
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 10%of 669
Bottom 46%of 672
Bottom 5%of 623
Bottom 20%of 671
Top 17%of 666
4.4%of the share price, paid each year
On $1,000 invested$44a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
319.1% of its profit
Room to growStretchedMore than it earns: 39.8%
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
39No pass
Benjamin Graham
39No pass
Philip Fisher
29No pass
Peter Lynch
18No pass
Joel Greenblatt
4No pass
Charlie Munger
24No pass
Terry Smith
24No pass
Questions about Sanoma Oyj
Is Sanoma Oyj a good stock to buy?
A business with weak numbers, priced as if everything goes right. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Sanoma Oyj AI analysis
What does Sanoma Oyj do?
Sanoma Oyj operates as a media and learning company in Finland, the Netherlands, Poland, Spain, Belgium, Italy, and internationally. It operates in two segments: Sanoma Learning and Sanoma Media Finland. It is in Education & Training Services, based in Helsinki, Finland, with 4,500 employees.
Does Sanoma Oyj pay a dividend?
Yes. At today's price the dividend is 4.4% a year. In 2025 it paid out €63.5 million in dividends.
Is Sanoma Oyj stock halal?
No. Sanoma Oyj does not pass our halal screen: its debt is 35% of its market value, at or above the 33% limit. How we check
How has Sanoma Oyj stock done over the past year?
Down 3.5% over the past twelve months, to €8.79. It traded between €8.46 and €10.78 and is 18.5% below its high.
Who are Sanoma Oyj's competitors?
The largest listed companies in the same industry are New Oriental Education & Technology Group, TAL Education Group, Graham and Laureate Education. The peers table on this page compares their profit, growth and price with Sanoma Oyj's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.