profit from every $100 of sales.
$0$100
comScore
$3.00-0.99% today
-54.5% in 1 year
1-year low $3.001-year high $8.99
Trading close to its lowest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
It has no yearly profit to compare the price with.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What comScore sold, what it kept, and what it did with the cash.
Sales went from $376 million in 2022 to $357 million in 2025, with -$10.0 million of profit last year.
SalesProfit
comScore vs. similar companies
How it compares with the largest companies in its industry.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| comScore | No profit yet | ||
 Alphabet | 27.5× · Fair price | ||
 Meta | 27.1× · Fair price | ||
 Tencent Holdings | 13.1× · Cheap | ||
 Recruit | 59.6× · Expensive |
AI analysis
An AI analyst reads comScore's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 376 | 371 | 356 | 357 | |
| 171 | 166 | 147 | 145 | |
| -23 | 12 | 6 | 5 | |
| -18 | -49 | -29 | 29 | |
| -67 | -79 | -60 | -10 | |
| -17.80 | -19.88 | -15.53 | 4.25 | |
| 45.5% | 44.6% | 41.4% | 40.5% | |
| -6.0% | 3.3% | 1.7% | 1.3% | |
| -17.7% | -21.4% | -16.9% | -2.8% |
Balance sheet
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 581 | 491 | 430 | 408 |
| Cash | 20 | 23 | 30 | 24 |
| Total debt | 53 | 47 | 64 | 54 |
| Total liabilities | 436 | 435 | 439 | 296 |
| 144 | 56 | -8 | 111 | |
| 5 | 5 | 5 | 5 | |
| -25.6% | -58.5% | -81.2% | -0.7% | |
| -46.2% | -141.5% | 729.1% | -9.0% |
Cash flow
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 35 | 29 | 18 | 23 | |
| 18 | 24 | 24 | 23 | |
| 17 | 5 | -6 | -1 | |
| Dividends paid | 16 | 0 | 0 | – |
| – | – | – | – | |
| 8 | 5 | 3 | 3 |
Valuation
- –
- 0.7×
- –
- 0.5×
- 0.1×
- –
- 2.7×
- -1.4%
- -21.9%
- 0.0%
Profitability
- 40.5%
- 1.3%
- -2.8%
- 7.5%
- 0.7%
- -48.0%
- -8.8%
- -3.1%
- 0.8%
- 8.3%
Growth
- −1.7%
- –
- +26.0%
- –
- +6.8%
Financial health
- 0.9×
- 0.25
- 12.3%
- 0.6×
- 0.69
- 0.69
- 0.89
How it ranks in Communication Services
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 14%of 436
Bottom 12%of 438
Bottom 17%of 440
Bottom 10%of 440
What analysts expect
- Average price target
- $12.50
- Range
- $8.00 – $17.00
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| May 14, 2026 | -0.26 | 0.29 | −189.7% |
| Mar 17, 2026 | 6.48 | 1.94 | +234.0% |
| Nov 4, 2025 | -0.63 | 1.94 | −132.5% |
| Aug 5, 2025 | -1.37 | 0.63 | −317.5% |
| May 6, 2025 | -0.91 | 0.79 | −215.2% |
| Mar 4, 2025 | -0.27 | 1.72 | −115.7% |
| Nov 12, 2024 | -12.79 | -0.94 | −1,260.6% |
| Aug 6, 2024 | -1.19 | -0.18 | −561.1% |
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
20No pass
Benjamin Graham
53No pass
Philip Fisher
24No pass
Peter Lynch
29No pass
Joel Greenblatt
0No pass
Charlie Munger
27No pass
Terry Smith
20No pass
Questions about comScore
Is comScore a good stock to buy?
A business with weak numbers that is not profitable yet. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the comScore AI analysis
What does comScore do?
comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. It is in Internet Content & Information.
Does comScore pay a dividend?
No. comScore does not pay a dividend at the moment.
Is comScore stock halal?
No. comScore does not pass our halal screen: its debt is 119% of its market value, at or above the 33% limit. How we check
How has comScore stock done over the past year?
Down 54.5% over the past twelve months, to $3.00. It traded between $3.00 and $8.99 and is 66.6% below its high.
Who are comScore's competitors?
The largest listed companies in the same industry are Alphabet, Meta, Tencent Holdings and Recruit. The peers table on this page compares their profit, growth and price with comScore's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.