profit from every $100 of sales.
$0$100
Snap
$5.26+0.77% today
-38.7% in 1 year
1-year low $3.931-year high $8.79
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2020 to 2025.
0%20% a year
It has no yearly profit to compare the price with.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Snap sold, what it kept, and what it did with the cash.
Sales went from $4.60 billion in 2022 to $5.93 billion in 2025, with -$460 million of profit last year.
SalesProfit
Snap handed back more cash to shareholders than it generated last year.
Buybacks $751M
Free cash flow 2025$437M
Bought back its own shares$751M
Paid as dividends–
Cash vs. debt$1.0B vs. $4.1B
Snap vs. similar companies
How it compares with the largest companies in its industry.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| Snap | No profit yet | ||
 Alphabet | 27.5× · Fair price | ||
 Meta | 27.1× · Fair price | ||
 Tencent Holdings | 13.1× · Cheap | ||
 Recruit | 59.6× · Expensive |
AI analysis
An AI analyst reads Snap's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| 2,507 | 4,117 | 4,602 | 4,606 | 5,361 | 5,931 | |
| 1,324 | 2,367 | 2,787 | 2,492 | 2,887 | 3,262 | |
| -862 | -702 | -1,395 | -1,398 | -787 | -532 | |
| -742 | -338 | -1,177 | -1,104 | -493 | -166 | |
| -945 | -488 | -1,430 | -1,322 | -698 | -460 | |
| -0.65 | -0.31 | -0.89 | -0.82 | -0.42 | -0.27 | |
| 52.8% | 57.5% | 60.6% | 54.1% | 53.9% | 55.0% | |
| -34.4% | -17.1% | -30.3% | -30.4% | -14.7% | -9.0% | |
| -37.7% | -11.9% | -31.1% | -28.7% | -13.0% | -7.8% |
Balance sheet
| In millions of USD | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Total assets | 5,024 | 7,536 | 8,030 | 7,968 | 7,936 | 7,678 |
| Cash | 546 | 1,994 | 1,423 | 1,780 | 1,047 | 1,030 |
| Total debt | – | 2,579 | 4,175 | 4,345 | 4,244 | 4,143 |
| Total liabilities | 2,694 | 3,746 | 5,449 | 5,554 | 5,486 | 5,396 |
| 2,330 | 3,790 | 2,581 | 2,414 | 2,451 | 2,281 | |
| 1,456 | 1,559 | 1,608 | 1,613 | 1,659 | 1,695 | |
| -28.1% | -5.7% | -16.1% | -14.9% | -7.7% | -4.0% | |
| -40.6% | -12.9% | -55.4% | -54.8% | -28.5% | -20.2% |
Cash flow
| In millions of USD | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| -168 | 293 | 185 | 247 | 413 | 656 | |
| 58 | 70 | 129 | 212 | 195 | 219 | |
| -225 | 223 | 55 | 35 | 219 | 437 | |
| Dividends paid | – | – | – | – | – | – |
| 0 | 0 | 1,001 | 189 | 311 | 751 | |
| 770 | 1,092 | 1,388 | 1,324 | 1,041 | 1,017 |
Valuation
- –
- –
- –
- 4.5×
- 1.5×
- 20.8×
- –
- 4.8%
- -5.1%
- 0.0%
Profitability
- 55.0%
- -9.0%
- -7.8%
- -2.1%
- -6.5%
- -13.1%
- -18.9%
- -5.5%
- -6.6%
- 29.9%
Growth
- +18.8%
- –
- +99.9%
- –
- +2.3%
Financial health
- –
- 2.02
- 56.0%
- -4.0×
- 3.53
- 3.53
- 0.81
How it ranks in Communication Services
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 5%of 436
Bottom 5%of 438
Top 15%of 440
Bottom 43%of 440
What analysts expect
- Average price target
- $7.89
- Range
- $5.25 – $15.00
- 16 analysts
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| May 6, 2026 | -0.05 | -0.06 | +16.7% |
| Feb 4, 2026 | 0.03 | -0.03 | +197.0% |
| Nov 5, 2025 | 0.06 | -0.12 | +149.2% |
| Aug 5, 2025 | -0.13 | -0.16 | +18.8% |
| Apr 29, 2025 | 0.04 | -0.13 | +130.0% |
| Feb 4, 2025 | 0.16 | 0.14 | +14.3% |
| Oct 29, 2024 | 0.08 | -0.14 | +159.2% |
| Aug 1, 2024 | 0.02 | -0.16 | +112.8% |
News
S&P 500, Nasdaq Surge Ahead After Democratic Sweep, Dow Jumps To One-Year High On Lower Oil — AAPL, SNAP, INTC, CRWV, QCOM In FocusYahoo Finance · Nov 4, 2026Update: Nasdaq, S&P 500 Snap 3-Day Rise on Alphabet Sell-Off, Inflation AnxietyYahoo Finance · Oct 29, 2026Was There Any Sign Snap Stock Would Run?Yahoo Finance · Oct 22, 2026Snap (SNAP): 3 Reasons We Love This StockYahoo Finance · Oct 15, 2026A massive trade just happened in surging shares of SnapCNBC · Oct 12, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
26No pass
Benjamin Graham
27No pass
Philip Fisher
39No pass
Peter Lynch
42No pass
Joel Greenblatt
0No pass
Charlie Munger
21No pass
Terry Smith
29No pass
Questions about Snap
Is Snap a good stock to buy?
A business with weak numbers that is not profitable yet. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Snap AI analysis
What does Snap do?
Snap Inc. operates as a camera company in North America, Europe, and internationally. It is in Internet Content & Information, based in Santa Monica, CA, United States, with 5,381 employees.
Does Snap pay a dividend?
No. Snap does not pay a dividend at the moment; in 2025 it returned $751 million to shareholders by buying back its own shares.
Is Snap stock halal?
No. Snap does not pass our halal screen: its debt is 46% of its market value, at or above the 33% limit. How we check
How has Snap stock done over the past year?
Down 38.7% over the past twelve months, to $5.26. It traded between $3.93 and $8.79 and is 40.2% below its high.
Who are Snap's competitors?
The largest listed companies in the same industry are Alphabet, Meta, Tencent Holdings and Recruit. The peers table on this page compares their profit, growth and price with Snap's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.