profit from every SEK 100 of sales.
SEK 0SEK 100
Storytel
SEK 126.50-0.86% today
+65.9% in 1 year
1-year low SEK 74.501-year high SEK 127.60
Trading close to its highest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay SEK 19.85 for every SEK 1 of profit it makes in a year.
CheapExpensive
It holds more cash than debt.
No debt5 years
Money in, money out
What Storytel sold, what it kept, and what it did with the cash.
Sales went from SEK 3.20 billion in 2022 to SEK 4.02 billion in 2025, with SEK 483 million of profit last year.
SalesProfit
Storytel handed back 26% of the cash it generated last year.
SEK 98M
Free cash flow 2025SEK 379M
Bought back its own shares–
Paid as dividendsSEK 98M
Cash vs. debtSEK 686M vs. SEK 679M
Storytel vs. similar companies
Storytel grows in the middle of these 5 and is priced in the middle for its profits.
| Company | Profit from SEK 100 of sales | Sales growth a year | Price per SEK 1 of profit |
|---|---|---|---|
| Storytel | 19.8× · Fair price | ||
 Informa | 1,062.2× · Very expensive | ||
 The New York Times | 33.5× · Expensive | ||
 Pearson | 23.0× · Fair price | ||
 Jiangsu Phoenix Publishing & Media | 13.3× · Cheap |
AI analysis
An AI analyst reads Storytel's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of SEK | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 3,200 | 3,489 | 3,798 | 4,023 | |
| 1,213 | 1,247 | 1,700 | 1,833 | |
| -414 | -757 | 251 | 407 | |
| -71 | -200 | 572 | 713 | |
| -394 | -819 | 197 | 483 | |
| -5.68 | -10.63 | 2.54 | 6.22 | |
| 37.9% | 35.7% | 44.8% | 45.6% | |
| -12.9% | -21.7% | 6.6% | 10.1% | |
| -12.3% | -23.5% | 5.2% | 12.0% |
Balance sheet
| In millions of SEK | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 4,327 | 3,141 | 3,389 | 3,570 |
| Cash | 776 | 436 | 623 | 686 |
| Total debt | 1,216 | 841 | 722 | 679 |
| Total liabilities | 2,196 | 1,867 | 1,838 | 1,671 |
| 2,062 | 1,208 | 1,477 | 1,791 | |
| 69 | 77 | 77 | 78 | |
| -8.6% | -28.7% | 10.3% | 12.5% | |
| -19.1% | -67.8% | 13.3% | 27.0% |
Cash flow
| In millions of SEK | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| -100 | 248 | 547 | 573 | |
| 257 | 188 | 228 | 194 | |
| -357 | 60 | 320 | 379 | |
| Dividends paid | – | – | 8 | 98 |
| – | 1 | – | – | |
| – | – | – | – |
Valuation
- 19.8×
- –
- –
- 4.5×
- 2.4×
- 25.3×
- 13.4×
- 3.9%
- 5.0%
- 1.0%
Profitability
- 45.6%
- 10.1%
- 12.0%
- –
- 12.5%
- -3.6%
- –
- –
- –
- –
Growth
- +7.9%
- –
- –
- –
- +3.8%
Financial health
- -0.0×
- 0.38
- –
- 12.2×
- 0.89
- –
- –
How it ranks in Communication Services
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 25%of 438
Bottom 41%of 441
Top 48%of 347
Top 37%of 441
Bottom 37%of 443
1.0%of the share price, paid each year
On $1,000 invested$10a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
20.4% of its profit
Room to growStretchedMore than it earns: 26.0%
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
40No pass
Benjamin Graham
33No pass
Philip Fisher
44No pass
Peter Lynch
58No pass
Joel Greenblatt
22No pass
Charlie Munger
38No pass
Terry Smith
34No pass
Questions about Storytel
Is Storytel a good stock to buy?
A solid business at a fair price. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Storytel AI analysis
What does Storytel do?
Storytel AB (publ) engages in the audiobook and publishing market in Sweden, Denmark, the United States, Finland, the Netherlands, Poland, Iceland, and internationally. The company operates in two segments, Streaming and Publishing. It is in Publishing, based in Stockholm, Sweden, with 520 employees.
Does Storytel pay a dividend?
Yes. At today's price the dividend is 1.0% a year, about 20% of its yearly profit. In 2025 it paid out SEK 98.3 million in dividends.
Is Storytel stock halal?
Yes. Storytel passes our halal screen: its business is permitted and its debt is 7% of its market value, under the 30% limit. How we check
How has Storytel stock done over the past year?
Up 65.9% over the past twelve months, to SEK 126.50. It traded between SEK 74.50 and SEK 127.60, close to its high.
Who are Storytel's competitors?
The largest listed companies in the same industry are Informa, The New York Times, Pearson and Jiangsu Phoenix Publishing & Media. The peers table on this page compares their profit, growth and price with Storytel's.
Prices: daily closes to Nov 9, 2026. Fundamentals: company reports via invest-like data.