profit from every $100 of sales.
$0$100
Taboola.com
$2.15+7.50% today
-48.4% in 1 year
1-year low $2.001-year high $5.58
Trading close to its lowest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay $13.54 for every $1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Taboola.com sold, what it kept, and what it did with the cash.
Sales went from $1.40 billion in 2022 to $1.91 billion in 2025, with $42.3 million of profit last year.
SalesProfit
Taboola.com handed back more cash to shareholders than it generated last year.
Buybacks $256M
Free cash flow 2025$163M
Bought back its own shares$256M
Paid as dividends–
Cash vs. debt$121M vs. $194M
Taboola.com vs. similar companies
Taboola.com grows in the middle of these 5 and is the cheapest for its profits.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| Taboola.com | 13.5× · Cheap | ||
 Alphabet | 26.8× · Fair price | ||
 Meta | 27.1× · Fair price | ||
 Tencent Holdings | 14.3× · Cheap | ||
 Recruit | 60.1× · Very expensive |
AI analysis
An AI analyst reads Taboola.com's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 1,401 | 1,440 | 1,766 | 1,912 | |
| 464 | 426 | 534 | 570 | |
| -14 | -64 | 26 | 44 | |
| 78 | 33 | 127 | 128 | |
| -12 | -82 | -4 | 42 | |
| -0.05 | -0.24 | -0.01 | 0.13 | |
| 33.1% | 29.6% | 30.2% | 29.8% | |
| -1.0% | -4.4% | 1.5% | 2.3% | |
| -0.9% | -5.7% | -0.2% | 2.2% |
Balance sheet
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 1,530 | 1,708 | 1,719 | 1,610 |
| Cash | 166 | 176 | 227 | 121 |
| Total debt | 299 | 215 | 181 | 194 |
| Total liabilities | 695 | 651 | 667 | 703 |
| 835 | 1,057 | 1,052 | 907 | |
| 254 | 346 | 343 | 319 | |
| -1.0% | -4.0% | 1.7% | 3.2% | |
| -1.4% | -7.8% | -0.4% | 4.7% |
Cash flow
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 53 | 84 | 184 | 208 | |
| 35 | 32 | 35 | 45 | |
| 19 | 52 | 149 | 163 | |
| Dividends paid | – | – | – | – |
| 0 | 56 | 74 | 256 | |
| 75 | 64 | 67 | 64 |
Valuation
- 13.5×
- 8.5×
- –
- 1.5×
- 0.3×
- 3.5×
- 5.1×
- 28.6%
- 7.4%
- 0.0%
Profitability
- 29.8%
- 2.3%
- 2.2%
- 7.7%
- 3.8%
- -1.2%
- 11.9%
- 7.1%
- 4.0%
- 7.8%
Growth
- +10.9%
- –
- +9.6%
- –
- +6.1%
Financial health
- 0.0×
- 0.16
- 9.7%
- 9.3×
- 1.13
- 1.13
- 1.25
How it ranks in Communication Services
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 30%of 438
Bottom 16%of 441
Top 30%of 347
Top 29%of 441
Top 3%of 443
What analysts expect
- Average price target
- $5.55
- Range
- $2.25 – $9.00
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| May 6, 2026 | -0.01 | -0.01 | +0.0% |
| Feb 25, 2026 | 0.17 | 0.11 | +56.5% |
| Nov 5, 2025 | 0.11 | 0.10 | +10.0% |
| Aug 6, 2025 | 0.10 | 0.09 | +11.1% |
| May 7, 2025 | 0.07 | 0.01 | +600.0% |
| Feb 26, 2025 | 0.10 | 0.11 | −9.1% |
| Nov 7, 2024 | -0.02 | -0.02 | −23.1% |
| Aug 7, 2024 | -0.01 | -0.06 | +83.3% |
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
49No pass
Benjamin Graham
57No pass
Philip Fisher
36No pass
Peter Lynch
54No pass
Joel Greenblatt
34No pass
Charlie Munger
28No pass
Terry Smith
31No pass
Questions about Taboola.com
Is Taboola.com a good stock to buy?
A business with weak numbers, and the price looks low. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Taboola.com AI analysis
What does Taboola.com do?
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United Kingdom, the United States, Germany, France, and internationally. It is in Internet Content & Information.
Does Taboola.com pay a dividend?
No. Taboola.com does not pay a dividend at the moment; in 2025 it returned $256 million to shareholders by buying back its own shares.
Is Taboola.com stock halal?
No. Taboola.com does not pass our halal screen: its debt is 34% of its market value, at or above the 33% limit. How we check
How has Taboola.com stock done over the past year?
Down 48.4% over the past twelve months, to $2.15. It traded between $2.00 and $5.58 and is 61.5% below its high.
Who are Taboola.com's competitors?
The largest listed companies in the same industry are Alphabet, Meta, Tencent Holdings and Recruit. The peers table on this page compares their profit, growth and price with Taboola.com's.
Prices: daily closes to Nov 9, 2026. Fundamentals: company reports via invest-like data.