profit from every CHF 100 of sales.
CHF 0CHF 100
The Swatch Group
CHF 188.90+2.61% today
+12.4% in 1 year
1-year low CHF 161.351-year high CHF 219.20
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay CHF 3,274.02 for every CHF 1 of profit it makes in a year.
CheapExpensive
It holds more cash than debt.
No debt5 years
Money in, money out
What The Swatch Group sold, what it kept, and what it did with the cash.
Sales went from CHF 7.50 billion in 2022 to CHF 6.28 billion in 2025, with CHF 3.00 million of profit last year.
SalesProfit
The Swatch Group handed back more cash to shareholders than it generated last year.
CHF 234M
Free cash flow 2025CHF 56M
Bought back its own sharesCHF 0
Paid as dividendsCHF 234M
Cash vs. debtCHF 1.0B vs. CHF 37M
The Swatch Group vs. similar companies
The Swatch Group grows in the middle of these 5 and is the most expensive for its profits.
| Company | Profit from CHF 100 of sales | Sales growth a year | Price per CHF 1 of profit |
|---|---|---|---|
| The Swatch Group | 3,274.0× · Very expensive | ||
 LVMH | 18.1× · Fair price | ||
 Christian Dior | 17.2× · Fair price | ||
 Tapestry | 17.4× · Fair price | ||
 Kering SA | 322.8× · Very expensive |
AI analysis
An AI analyst reads The Swatch Group's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of CHF | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 7,499 | 7,888 | 6,735 | 6,280 | |
| 5,870 | 6,331 | 5,250 | 4,850 | |
| 1,158 | 1,191 | 306 | 135 | |
| 1,506 | 1,546 | 762 | 585 | |
| 807 | 869 | 193 | 3 | |
| 15.56 | 16.75 | 3.74 | 0.05 | |
| 78.3% | 80.3% | 78.0% | 77.2% | |
| 15.4% | 15.1% | 4.5% | 2.1% | |
| 10.8% | 11.0% | 2.9% | 0.0% |
Balance sheet
| In millions of CHF | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 13,893 | 14,229 | 13,992 | 13,376 |
| Cash | 2,176 | 1,683 | 1,103 | 1,010 |
| Total debt | 8 | 75 | 13 | 37 |
| Total liabilities | 1,842 | 1,971 | 1,775 | 1,722 |
| 11,985 | 12,197 | 12,112 | 11,561 | |
| 52 | 52 | 52 | 60 | |
| 7.8% | 8.0% | 2.4% | 1.2% | |
| 6.7% | 7.1% | 1.6% | 0.0% |
Cash flow
| In millions of CHF | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 724 | 615 | 333 | 507 | |
| 387 | 785 | 549 | 451 | |
| 337 | -170 | -216 | 56 | |
| Dividends paid | 285 | 311 | 335 | 234 |
| 2 | 0 | 50 | 0 | |
| 9 | 8 | 7 | 5 |
Valuation
- 3,274.0×
- –
- –
- 0.9×
- 1.6×
- 175.4×
- 15.1×
- 0.6%
- 0.0%
- 2.4%
Profitability
- 77.2%
- 2.1%
- 0.0%
- –
- 1.2%
- 4.9%
- –
- –
- –
- –
Growth
- −5.7%
- −85.2%
- –
- –
- +5.0%
Financial health
- -1.7×
- 0.00
- –
- 40.5×
- 9.76
- –
- –
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 11%of 976
Bottom 12%of 991
Bottom 7%of 992
Bottom 18%of 979
2.4%of the share price, paid each year
On $1,000 invested$24a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
7,800.0% of its profit
Room to growStretchedMore than it earns: 417.9%
News
Audemars Piguet says its Royal Pop collaboration with Swatch is breaking sales records, despite luxury watch slump and tariffsCNBC · Sep 26, 2026The newest story we have is from Sep 26, 2026.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
1/7Passes 1 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
47No pass
Benjamin Graham
90Pass
Philip Fisher
29No pass
Peter Lynch
20No pass
Joel Greenblatt
2No pass
Charlie Munger
36No pass
Terry Smith
36No pass
Questions about The Swatch Group
Is The Swatch Group a good stock to buy?
A business with weak numbers, priced as if everything goes right. 1 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the The Swatch Group AI analysis
What does The Swatch Group do?
The Swatch Group AG designs, manufactures, and sells finished watches, jewelry, and watch movements and components in Switzerland, rest of Europe, Greater China, Asia, America, Oceania, and Africa. The company operates through Watches & Jewelry and Electronic Systems segments. It is in Luxury Goods, based in Biel/Bienne, Switzerland, with 31,796 employees.
Does The Swatch Group pay a dividend?
Yes. At today's price the dividend is 2.4% a year. In 2025 it paid out CHF 234 million in dividends.
Is The Swatch Group stock halal?
Yes. The Swatch Group passes our halal screen: its business is permitted and its debt is 0.4% of its market value, under the 30% limit. How we check
How has The Swatch Group stock done over the past year?
Up 12.4% over the past twelve months, to CHF 188.90. It traded between CHF 161.35 and CHF 219.20 and is 13.8% below its high.
Who are The Swatch Group's competitors?
The largest listed companies in the same industry are LVMH, Christian Dior, Tapestry and Kering SA. The peers table on this page compares their profit, growth and price with The Swatch Group's.
Prices: daily closes to Nov 10, 2026. Fundamentals: company reports via invest-like data.