profit from every SEK 100 of sales.
SEK 0SEK 100
Viaplay Group
SEK 2.46+5.13% today
+44.7% in 1 year
1-year low SEK 1.501-year high SEK 3.48
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
It has no yearly profit to compare the price with.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Viaplay Group sold, what it kept, and what it did with the cash.
Sales went from SEK 15.7 billion in 2022 to SEK 17.7 billion in 2025, with -SEK 1.27 billion of profit last year.
SalesProfit
Viaplay Group vs. similar companies
How it compares with the largest companies in its industry.
| Company | Profit from SEK 100 of sales | Sales growth a year | Price per SEK 1 of profit |
|---|---|---|---|
| Viaplay Group | No profit yet | ||
 Netflix | 23.2× · Fair price | ||
 Disney | 16.6× · Fair price | ||
 Warner Bros. Discovery | 106.7× · Very expensive | ||
 Live Nation Entertainment | 84.8× · Very expensive |
AI analysis
An AI analyst reads Viaplay Group's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of SEK | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 15,691 | 18,567 | 18,490 | 17,682 | |
| 2,643 | 1,302 | 2,031 | 2,420 | |
| -471 | -1,318 | -297 | -29 | |
| 730 | -9,904 | 804 | -352 | |
| 323 | -9,747 | 106 | -1,268 | |
| 4.13 | -124.61 | 0.03 | -0.28 | |
| 16.8% | 7.0% | 11.0% | 13.7% | |
| -3.0% | -7.1% | -1.6% | -0.2% | |
| 2.1% | -52.5% | 0.6% | -7.2% |
Balance sheet
| In millions of SEK | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 21,863 | 19,717 | 16,854 | 19,000 |
| Cash | 2,775 | 2,542 | 1,040 | 1,132 |
| Total debt | 4,413 | 7,651 | 2,434 | 6,756 |
| Total liabilities | 12,953 | 20,807 | 13,177 | 16,709 |
| 8,910 | -1,090 | 3,677 | 2,291 | |
| 78 | 78 | 4,110 | 4,559 | |
| 2.8% | -123.5% | 7.8% | -5.2% | |
| 3.6% | 894.2% | 2.9% | -55.3% |
Cash flow
| In millions of SEK | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| -3,001 | -3,348 | -1,999 | -2,293 | |
| 186 | 159 | 43 | 49 | |
| -3,187 | -3,507 | -2,042 | -2,342 | |
| Dividends paid | – | – | – | – |
| – | – | 0 | 19 | |
| – | – | – | – |
Valuation
- –
- –
- –
- 5.0×
- 0.6×
- –
- –
- -21.0%
- -11.4%
- –
Profitability
- 13.7%
- -0.2%
- -7.2%
- –
- -5.2%
- -29.5%
- –
- –
- –
- –
Growth
- +4.1%
- –
- –
- –
- +287.7%
Financial health
- –
- 2.95
- –
- -1.0×
- 1.31
- –
- –
How it ranks in Communication Services
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 6%of 436
Bottom 10%of 438
Bottom 45%of 440
Bottom 1%of 440
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
21No pass
Benjamin Graham
7No pass
Philip Fisher
32No pass
Peter Lynch
7No pass
Joel Greenblatt
0No pass
Charlie Munger
27No pass
Terry Smith
28No pass
Questions about Viaplay Group
Is Viaplay Group a good stock to buy?
A business with weak numbers that is not profitable yet. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Viaplay Group AI analysis
What does Viaplay Group do?
Viaplay Group AB (publ) operates as an entertainment provider company in Sweden, rest of Nordics, rest of Europe, and internationally. The company operates Viaplay, an online video streaming service, which offers live sports, series, films, and documentaries. It is in Entertainment, based in Stockholm, Sweden, with 1,277 employees.
Is Viaplay Group stock halal?
No. Viaplay Group does not pass our halal screen: its debt is 61% of its market value, at or above the 33% limit. How we check
How has Viaplay Group stock done over the past year?
Up 44.7% over the past twelve months, to SEK 2.46. It traded between SEK 1.50 and SEK 3.48 and is 29.3% below its high.
Who are Viaplay Group's competitors?
The largest listed companies in the same industry are Netflix, Disney, Warner Bros. Discovery and Live Nation Entertainment. The peers table on this page compares their profit, growth and price with Viaplay Group's.
Prices: daily closes to Nov 6, 2026. Fundamentals: company reports via invest-like data.