profit from every £100 of sales.
£0£100
Watches of Switzerland Group
£7.65-2.61% today
+94.7% in 1 year
1-year low £3.931-year high £8.02
Trading close to its highest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay £32.88 for every £1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Watches of Switzerland Group sold, what it kept, and what it did with the cash.
Sales went from £1.24 billion in 2022 to £1.65 billion in 2025, with £53.8 million of profit last year.
SalesProfit
Watches of Switzerland Group handed back 10% of the cash it generated last year.
Buybacks £11M
Free cash flow 2025£108M
Bought back its own shares£11M
Paid as dividends–
Cash vs. debt£80M vs. £647M
Watches of Switzerland Group vs. similar companies
Watches of Switzerland Group grows the fastest of these 5 and is priced in the middle for its profits.
| Company | Profit from £100 of sales | Sales growth a year | Price per £1 of profit |
|---|---|---|---|
| Watches of Switzerland Group | 32.9× · Expensive | ||
 LVMH | 18.2× · Fair price | ||
 Christian Dior | 17.3× · Fair price | ||
 Tapestry | 17.0× · Fair price | ||
 Kering SA | 314.5× · Very expensive |
AI analysis
An AI analyst reads Watches of Switzerland Group's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 1,238 | 1,543 | 1,538 | 1,652 | |
| 181 | 219 | 190 | 211 | |
| 144 | 179 | 152 | 168 | |
| 212 | 264 | 220 | 214 | |
| 101 | 122 | 59 | 54 | |
| 0.42 | 0.51 | 0.25 | 0.23 | |
| 14.6% | 14.2% | 12.3% | 12.8% | |
| 11.6% | 11.6% | 9.9% | 10.1% | |
| 8.2% | 7.9% | 3.8% | 3.3% |
Balance sheet
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 1,030 | 1,235 | 1,327 | 1,476 |
| Cash | 92 | 122 | 99 | 80 |
| Total debt | 459 | 530 | 574 | 647 |
| Total liabilities | 669 | 766 | 804 | 936 |
| 361 | 469 | 523 | 540 | |
| 241 | 239 | 238 | 237 | |
| 12.9% | 13.4% | 8.3% | 7.1% | |
| 28.0% | 26.0% | 11.3% | 10.0% |
Cash flow
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 170 | 212 | 191 | 184 | |
| 44 | 78 | 84 | 75 | |
| 126 | 134 | 107 | 108 | |
| Dividends paid | – | – | – | – |
| 0 | 21 | 7 | 11 | |
| 3 | 4 | 2 | 2 |
Valuation
- 32.9×
- –
- –
- 3.0×
- 1.1×
- 16.3×
- 10.9×
- 6.1%
- 3.0%
- –
Profitability
- 12.8%
- 10.1%
- 3.3%
- –
- 7.1%
- 10.4%
- –
- –
- –
- –
Growth
- +10.1%
- −18.5%
- –
- –
- −0.5%
Financial health
- 2.7×
- 1.20
- –
- 3.0×
- 1.95
- –
- –
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 45%of 976
Top 40%of 992
Bottom 28%of 852
Top 40%of 992
Top 40%of 979
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
41No pass
Benjamin Graham
40No pass
Philip Fisher
33No pass
Peter Lynch
24No pass
Joel Greenblatt
21No pass
Charlie Munger
29No pass
Terry Smith
36No pass
Questions about Watches of Switzerland Group
Is Watches of Switzerland Group a good stock to buy?
A business with weak numbers, but the price is high. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Watches of Switzerland Group AI analysis
What does Watches of Switzerland Group do?
Watches of Switzerland Group PLC operates as a retailer of luxury watches and jewelry in the United Kingdom, Europe, and the United States. It is in Luxury Goods, based in Leicester, United Kingdom, with 3,000 employees.
Is Watches of Switzerland Group stock halal?
No. Watches of Switzerland Group does not pass our halal screen: its debt is 37% of its market value, at or above the 33% limit. How we check
How has Watches of Switzerland Group stock done over the past year?
Up 94.7% over the past twelve months, to £7.65. It traded between £3.93 and £8.02 and is 4.6% below its high.
Who are Watches of Switzerland Group's competitors?
The largest listed companies in the same industry are LVMH, Christian Dior, Tapestry and Kering SA. The peers table on this page compares their profit, growth and price with Watches of Switzerland Group's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.