profit from every $100 of sales.
$0$100
WPP
$27.79+0.72% today
+49.8% in 1 year
1-year low $15.111-year high $28.40
Trading close to its highest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
It has no yearly profit to compare the price with.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What WPP sold, what it kept, and what it did with the cash.
Sales went from £14.4 billion in 2022 to £13.6 billion in 2025, with -£215 million of profit last year.
SalesProfit
WPP handed back 82% of the cash it generated last year.
£343M
Free cash flow 2025£538M
Bought back its own shares£97M
Paid as dividends£343M
Cash vs. debt£2.7B vs. £6.8B
WPP vs. similar companies
How it compares with the largest companies in its industry.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| WPP | No profit yet | ||
 AppLovin | 40.7× · Expensive | ||
 Publicis Groupe | 16.0× · Fair price | ||
 Omnicom Group | No profit yet | ||
 Focus Media Information Technology | 26.9× · Fair price |
AI analysis
An AI analyst reads WPP's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 14,429 | 14,845 | 14,741 | 13,550 | |
| 2,539 | 2,519 | 2,451 | 2,146 | |
| 1,358 | 531 | 1,325 | 382 | |
| 2,032 | 1,910 | 1,942 | 930 | |
| 683 | 110 | 542 | -215 | |
| 3.06 | 0.51 | 2.47 | – | |
| 17.6% | 17.0% | 16.6% | 15.8% | |
| 9.4% | 3.6% | 9.0% | 2.8% | |
| 4.7% | 0.7% | 3.7% | -1.6% |
Balance sheet
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 28,823 | 26,623 | 25,509 | 24,075 |
| Cash | 2,492 | 2,218 | 2,638 | 2,694 |
| Total debt | 7,181 | 6,875 | 6,348 | 6,832 |
| Total liabilities | 24,662 | 22,790 | 21,775 | 21,303 |
| 3,681 | 3,376 | 3,475 | 2,540 | |
| 223 | 219 | 219 | – | |
| 11.0% | 5.7% | 11.6% | 4.1% | |
| 18.6% | 3.3% | 15.6% | -8.5% |
Cash flow
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 701 | 1,238 | 1,408 | 724 | |
| 224 | 217 | 236 | 186 | |
| 477 | 1,021 | 1,172 | 538 | |
| Dividends paid | 365 | 423 | 425 | 343 |
| 862 | 54 | 82 | 97 | |
| 122 | 140 | 109 | 73 |
Valuation
- –
- 11.2×
- –
- 1.8×
- 0.3×
- 8.4×
- 9.3×
- 11.9%
- -4.7%
- 7.6%
Profitability
- 15.8%
- 2.8%
- -1.6%
- 12.3%
- 4.2%
- 8.3%
- -7.5%
- -0.9%
- 13.2%
- –
Growth
- −2.1%
- –
- −46.0%
- −6.7%
- −1.2%
Financial health
- 4.4×
- 2.69
- 35.3%
- 1.4×
- 0.89
- 0.89
- 0.56
How it ranks in Communication Services
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 33%of 436
Bottom 17%of 438
Bottom 15%of 440
Top 19%of 441
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| Feb 26, 2026 | 2.90 | 2.72 | +6.6% |
| Aug 7, 2025 | 0.28 | 1.14 | −75.8% |
| Feb 27, 2025 | 1.95 | 3.59 | −45.7% |
| Nov 8, 2024 | 1.19 | 1.63 | −27.0% |
| Apr 25, 2024 | -0.01 | 3.79 | −100.2% |
| Jun 30, 2023 | 0.65 | 2.11 | −69.2% |
| Feb 23, 2023 | 2.38 | 3.72 | −36.0% |
| Jun 30, 2022 | 1.38 | 2.03 | −32.0% |
7.6%of the share price, paid each year
On $1,000 invested$76a year at today's yield, before tax
−6.7%2020 to 2025
Raised–not every year
Paid per share, each year
$3.22 in 2015 → $2.16 in 2025
How safe it looks
-159.5% of its profit
Room to growStretchedMore than it earns: 63.8%
News
Nvidia Fallout Puts WPP Stock And Crisis Advisory Firms In FocusYahoo Finance · Nov 14, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
25No pass
Benjamin Graham
21No pass
Philip Fisher
24No pass
Peter Lynch
7No pass
Joel Greenblatt
19No pass
Charlie Munger
12No pass
Terry Smith
7No pass
Questions about WPP
Is WPP a good stock to buy?
A business with weak numbers that is not profitable yet. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the WPP AI analysis
What does WPP do?
WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. It is in Advertising Agencies, based in London, United Kingdom, with 98,655 employees.
Does WPP pay a dividend?
Yes. At today's price the dividend is 7.6% a year. In 2025 it paid out $343 million in dividends.
Is WPP stock halal?
No. WPP does not pass our halal screen: its debt is 151% of its market value, at or above the 33% limit. How we check
How has WPP stock done over the past year?
Up 49.8% over the past twelve months, to $27.79. It traded between $15.11 and $28.40 and is 2.1% below its high.
Who are WPP's competitors?
The largest listed companies in the same industry are AppLovin, Publicis Groupe, Omnicom Group and Focus Media Information Technology. The peers table on this page compares their profit, growth and price with WPP's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.