Buffett Brain · Research note
Score updated 26 Sept 2026
DECK· Consumer Discretionary
Deckers Outdoor
Deckers Outdoor Corporation's robust brand portfolio and top-quintile margins in footwear signal a durable moat with strong pricing power.
Buffett fit
Strong fit
Owner
87
Durability
100
Management
91
Price
81
Score updated 26 Sept 2026
Buffett's checklist
Each number against Buffett's bar, and where it ranks among Consumer Discretionary stocks in our database.
How much profit the business makes on each dollar invested in it. Higher is better.
What is left of each sale after the cost of making the product. A high number often means pricing power.
The cash the business earns for its owners, compared with the price of the whole company.
How fast sales grew each year over the last five years.
How many years of today's profit you pay for at today's price. Lower means cheaper.
How much the company owes compared with what it owns outright. Lower is safer.
The four pillars
How the business measures up on each of Buffett's four tests.
Owning Deckers means controlling a portfolio of strong brands with high margins.
The full reasoning comes with a free account.
Deckers has shown consistent profitability over five years, with no EPS declines, and maintains a high of 28.2% over five years.
The full reasoning comes with a free account.
Management has demonstrated effective , reducing share count by 2.52% annually and achieving a yield of 2.69%.
The full reasoning comes with a free account.
With a of 13.2 and an yield of 7.22%, Deckers is priced attractively.
The full reasoning comes with a free account.
Free account
Read the full Deckers Outdoor analysis free
- The full reasoning behind all four pillars
- The 5-year price target and the return it implies
- What would change the call
- Graham, Lynch and Greenblatt on the same stock
3 full analyses a week · no card needed
For and against
The strongest points on each side, with the numbers behind them.
In its favor
8- 1 of 32.7% is top-quintile in the sector, demonstrating efficient capital use.
- 2 of 57.54% indicates strong brand .
- 3 of 23.82% is well above the sector's top-quintile cutoff.
- 45-year EPS CAGR of 29.38% shows strong earnings growth.
Concerns
5- 1Potential for consumer preference shifts impacting brand strength.
- 2Valuation risk if growth expectations are not met, given the of 13.2.
- 3Dependence on key brands like UGG and Hoka for revenue.
- 4No dividend yield, which may deter income-focused investors.
Price history
$85.49+35.3%· 5-year return
Weekly closing prices. Touch or hover the line for a date.
The business
How the business works
Deckers Outdoor Corporation designs and markets premium footwear and apparel under brands like UGG and Hoka. The company operates 149 retail stores and a strong e-commerce platform, generating $4.99 billion in revenue with a net margin of 19.35%. The business model leverages brand strength to maintain high of 57.54%, indicating strong unit economics with limited capital requirements.
How this analysis has moved
The call has held across 5 reviews.
Sep 27, 2026 → Oct 22, 2026
What other investors would say
The same company, judged by three other documented playbooks.
Keep researching
Similar companies in Consumer Discretionary
Free weekly email
Liked the read on DECK? Get the next ones on Monday.
Every Monday: the stocks most of the seven investors newly agree on. One email, unsubscribe any time.
Research, not investment advice.
See the Buffett analysis of Deckers Outdoor
The score, the checklist and the full reasoning open with a free account. You get 3 full analyses a week, and this stock is the first one. No card needed.
Create a free account3 full analyses a week · no card needed
Already have an account? Sign in