profit from every €100 of sales.
€0€100
Adidas
€177.10-0.70% today
+6.0% since Dec 18, 25
1-year low €130.851-year high €187.90
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay €22.34 for every €1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Adidas sold, what it kept, and what it did with the cash.
Sales went from €22.5 billion in 2022 to €24.8 billion in 2025, with €1.34 billion of profit last year.
SalesProfit
Adidas handed back more cash to shareholders than it generated last year.
€357M
Free cash flow 2025€274M
Bought back its own shares€43M
Paid as dividends€357M
Cash vs. debt€1.3B vs. €5.6B
Adidas vs. similar companies
Adidas grows in the middle of these 5 and is priced in the middle for its profits.
| Company | Profit from €100 of sales | Sales growth a year | Price per €1 of profit |
|---|---|---|---|
| Adidas | 22.3× · Fair price | ||
 Nike | 18.3× · Fair price | ||
 ASICS | 36.5× · Expensive | ||
 Zhejiang China Commodities City Group | 15.7× · Fair price | ||
 Huali Industrial Group | 13.2× · Cheap |
AI analysis
An AI analyst reads Adidas's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 22,511 | 21,427 | 23,683 | 24,811 | |
| 10,644 | 10,183 | 12,025 | 12,805 | |
| 729 | 279 | 1,291 | 2,061 | |
| 1,900 | 1,321 | 2,513 | 3,169 | |
| 612 | -75 | 764 | 1,340 | |
| 3.34 | -0.42 | 4.28 | 7.51 | |
| 47.3% | 47.5% | 50.8% | 51.6% | |
| 3.2% | 1.3% | 5.5% | 8.3% | |
| 2.7% | -0.4% | 3.2% | 5.4% |
Balance sheet
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 20,296 | 18,020 | 20,655 | 20,262 |
| Cash | 798 | 1,220 | 2,130 | 1,330 |
| Total debt | 6,459 | 5,563 | 5,587 | 5,556 |
| Total liabilities | 14,945 | 13,095 | 14,787 | 14,137 |
| 4,991 | 4,580 | 5,476 | 5,776 | |
| 183 | 179 | 179 | 179 | |
| 3.2% | 1.6% | 8.5% | 12.7% | |
| 12.3% | -1.6% | 14.0% | 23.2% |
Cash flow
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| -479 | 2,550 | 2,910 | 751 | |
| 695 | 504 | 540 | 477 | |
| -1,174 | 2,046 | 2,370 | 274 | |
| Dividends paid | 610 | 125 | 125 | 357 |
| 2,530 | 29 | 35 | 43 | |
| – | – | – | – |
Valuation
- 22.3×
- –
- 0.72
- 5.1×
- 1.2×
- 109.3×
- 10.8×
- 0.9%
- 4.5%
- 1.2%
Profitability
- 51.6%
- 8.3%
- 5.4%
- –
- 12.7%
- 6.5%
- –
- –
- –
- –
Growth
- +3.3%
- +31.0%
- –
- –
- −0.9%
Financial health
- 1.3×
- 0.96
- –
- 9.0×
- 1.32
- –
- –
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 24%of 978
Top 50%of 992
Bottom 42%of 854
Bottom 29%of 993
Bottom 23%of 979
1.2%of the share price, paid each year
On $1,000 invested$12a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
26.6% of its profit
Room to growStretchedMore than it earns: 130.3%
News
GSK declares $0.4524/ADS or 17p/share dividendSeeking Alpha · Oct 28, 2026Eli Lilly defeats Novo Nordisk attempt to halt weight-loss drug adsSeeking Alpha · Oct 27, 2026HSBC Holdings declares $0.50/ADS third interim dividend, announces up to $1B share buybackSeeking Alpha · Oct 27, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
1/7Passes 1 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
33No pass
Benjamin Graham
31No pass
Philip Fisher
55No pass
Peter Lynch
75Pass
Joel Greenblatt
34No pass
Charlie Munger
34No pass
Terry Smith
26No pass
Questions about Adidas
Is Adidas a good stock to buy?
A business with weak numbers at a fair price. 1 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Adidas AI analysis
What does Adidas do?
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. It is in Footwear & Accessories, based in Herzogenaurach, Germany, with 48,487 employees.
Does Adidas pay a dividend?
Yes. At today's price the dividend is 1.2% a year, about 27% of its yearly profit. In 2025 it paid out €357 million in dividends.
Is Adidas stock halal?
Yes. Adidas passes our halal screen: its business is permitted and its debt is 19% of its market value, under the 30% limit. How we check
Who are Adidas's competitors?
The largest listed companies in the same industry are Nike, ASICS, Zhejiang China Commodities City Group and Huali Industrial Group. The peers table on this page compares their profit, growth and price with Adidas's.
Prices: daily closes to Nov 11, 2026. Fundamentals: company reports via invest-like data.