profit from every $100 of sales.

eBay
Trading close to its highest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
You pay $26.29 for every $1 of profit it makes in a year.
of earnings would pay off all its debt.
Money in, money out
What eBay sold, what it kept, and what it did with the cash.
Sales went from $9.80 billion in 2022 to $11.1 billion in 2025, with $2.03 billion of profit last year.
eBay handed back more cash to shareholders than it generated last year.
eBay vs. similar companies
eBay grows the slowest of these 5 and is priced in the middle for its profits.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
eBay | 26.3× · Fair price | ||
MercadoLibre | 41.2× · Expensive | ||
O'Reilly Automotive | 27.9× · Fair price | ||
Alimentation Couche-Tard | 20.6× · Fair price | ||
Sea | 28.8× · Fair price |
AI analysis
An AI analyst reads eBay's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 9,795 | 10,112 | 10,283 | 11,100 | |
| 7,115 | 7,279 | 7,403 | 7,931 | |
| 2,350 | 1,941 | 2,318 | 2,277 | |
| -924 | 4,373 | 2,861 | 2,960 | |
| -1,269 | 2,767 | 1,975 | 2,031 | |
| -2.27 | 5.19 | 3.94 | 4.34 | |
| 72.6% | 72.0% | 72.0% | 71.5% | |
| 24.0% | 19.2% | 22.5% | 20.5% | |
| -13.0% | 27.4% | 19.2% | 18.3% |
Balance sheet
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 20,850 | 21,620 | 19,365 | 17,610 |
| Cash | 2,154 | 1,985 | 2,433 | 1,867 |
| Total debt | 9,420 | 8,228 | 7,863 | 7,180 |
| Total liabilities | 15,697 | 15,224 | 14,207 | 12,995 |
| 5,153 | 6,396 | 5,158 | 4,615 | |
| 558 | 533 | 501 | 468 | |
| -7.4% | 21.4% | 15.4% | 17.1% | |
| -24.6% | 43.3% | 38.3% | 44.0% |
Cash flow
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 2,254 | 2,426 | 2,414 | 1,959 | |
| 449 | 456 | 458 | 525 | |
| 1,805 | 1,970 | 1,956 | 1,434 | |
| Dividends paid | 489 | 528 | 533 | 531 |
| 3,143 | 1,401 | 3,149 | 2,500 | |
| 494 | 575 | 588 | 607 |
Valuation
- 26.3×
- 19.9×
- –
- 11.6×
- 4.8×
- 37.2×
- 19.8×
- 2.7%
- 3.8%
- 1.0%
Profitability
- 71.5%
- 20.5%
- 18.3%
- 24.2%
- 14.7%
- 22.6%
- 44.1%
- 11.4%
- 17.8%
- 14.9%
Growth
- +4.3%
- –
- −15.1%
- +12.6%
- −8.8%
Financial health
- 1.5×
- 1.60
- 39.5%
- 9.2×
- 1.22
- 1.22
- 0.65
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
What analysts expect
- Average price target
- $109.67
- Range
- $94.00 – $132.00
- 23 analysts
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| Apr 29, 2026 | 1.66 | 1.58 | +5.1% |
| Feb 18, 2026 | 1.41 | 1.35 | +4.4% |
| Oct 29, 2025 | 1.36 | 1.33 | +2.3% |
| Jul 30, 2025 | 1.37 | 1.30 | +5.4% |
| Apr 30, 2025 | 1.38 | 1.34 | +3.0% |
| Feb 26, 2025 | 1.25 | 1.20 | +4.2% |
| Oct 30, 2024 | 1.19 | 1.18 | +0.8% |
| Jul 31, 2024 | 1.18 | 1.13 | +4.4% |
Paid per share, each year
$0.56 in 2019 → $1.16 in 2025
How safe it looks
26.1% of its profit
Room to growStretchedMore than it earns: 37.0%
News
EBay forecasts Q4 GMV $23.7B-$24.1B while cutting workforce by ~9%Seeking Alpha · Oct 29, 2026Is eBay's Next Big Thing Already Here?Yahoo Finance · Oct 22, 2026Snoopy cups at Starbucks and McDonald’s SpongeBob toys are commanding huge markups on eBayMarketWatch · Sep 20, 2026Here Are Thursday’s Top Wall Street Analyst Research Calls: Alphabet, Analog Devices, Crown Castle, ebay, EPR Properties, Etsy, Merck & Co., Shopify, TJX Companies, and MoreYahoo Finance · Aug 20, 2026The Collectibles Market Can Push eBay Stock HigherYahoo Finance · Aug 13, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
2/7Passes 2 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass. Context about the kind of company it is, not a recommendation.
Prices: daily closes to Oct 30, 2026. Fundamentals: company reports via invest-like data. invest-like is an educational tool and not investment advice.



