profit from every €100 of sales.
€0€100
Puuilo Oyj
€18.76-0.21% today
+48.9% in 1 year
1-year low €11.491-year high €18.88
Trading close to its highest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2023 to 2026.
0%20% a year
You pay €28.18 for every €1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Puuilo Oyj sold, what it kept, and what it did with the cash.
Sales went from €296 million in 2023 to €442 million in 2026, with €56.0 million of profit last year.
SalesProfit
Puuilo Oyj handed back 85% of the cash it generated last year.
€59M
Free cash flow 2026€69M
Bought back its own shares–
Paid as dividends€59M
Cash vs. debt€33M vs. €163M
Puuilo Oyj vs. similar companies
Puuilo Oyj grows in the middle of these 5 and is priced in the middle for its profits.
| Company | Profit from €100 of sales | Sales growth a year | Price per €1 of profit |
|---|---|---|---|
| Puuilo Oyj | 28.2× · Fair price | ||
 Aeon | 48.5× · Expensive | ||
 Falabella | 12.4× · Cheap | ||
 Ryohin Keikaku | 49.8× · Expensive | ||
 Marks and Spencer Group | 36.8× · Expensive |
AI analysis
An AI analyst reads Puuilo Oyj's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of EUR | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| 296 | 338 | 383 | 442 | |
| 107 | 124 | 145 | 169 | |
| 47 | 52 | 65 | 75 | |
| 60 | 69 | 84 | 97 | |
| 35 | 39 | 48 | 56 | |
| 0.41 | 0.46 | 0.57 | 0.66 | |
| 36.1% | 36.6% | 37.7% | 38.2% | |
| 15.8% | 15.5% | 16.9% | 16.9% | |
| 11.8% | 11.4% | 12.5% | 12.7% |
Balance sheet
| In millions of EUR | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| Total assets | 231 | 249 | 281 | 317 |
| Cash | 29 | 22 | 18 | 33 |
| Total debt | 123 | 123 | 133 | 163 |
| Total liabilities | 155 | 164 | 179 | 218 |
| 76 | 85 | 102 | 99 | |
| 85 | 84 | 85 | 85 | |
| 18.7% | 20.6% | 22.2% | 22.9% | |
| 46.1% | 45.5% | 47.1% | 56.6% |
Cash flow
| In millions of EUR | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| 50 | 58 | 49 | 75 | |
| 3 | 5 | 7 | 6 | |
| 48 | 53 | 42 | 69 | |
| Dividends paid | 25 | 29 | 32 | 59 |
| 2 | 2 | 0 | – | |
| – | – | – | – |
Valuation
- 28.2×
- –
- 1.64
- 13.6×
- 3.6×
- 22.8×
- 17.6×
- 4.4%
- 3.5%
- 3.7%
Profitability
- 38.2%
- 16.9%
- 12.7%
- –
- 22.9%
- 21.1%
- –
- –
- –
- –
Growth
- +14.3%
- +17.2%
- –
- –
- +0.0%
Financial health
- 1.3×
- 1.65
- –
- 14.4×
- 2.50
- –
- –
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 8%of 977
Top 18%of 992
Bottom 33%of 856
Top 27%of 993
Bottom 47%of 980
3.7%of the share price, paid each year
On $1,000 invested$37a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
105.4% of its profit
Room to growStretchedMore than it earns: 85.4%
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
5/7Passes 5 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
69Pass
Benjamin Graham
48No pass
Philip Fisher
71Pass
Peter Lynch
60Pass
Joel Greenblatt
36No pass
Charlie Munger
69Pass
Terry Smith
73Pass
Questions about Puuilo Oyj
Is Puuilo Oyj a good stock to buy?
A solid business at a fair price. 5 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Puuilo Oyj AI analysis
What does Puuilo Oyj do?
Puuilo Oyj operates a discount retail chain in Finland. It is in Department Stores, based in Vantaa, Finland, with 950 employees.
Does Puuilo Oyj pay a dividend?
Yes. At today's price the dividend is 3.7% a year, about 105% of its yearly profit. In 2026 it paid out €59.0 million in dividends.
Is Puuilo Oyj stock halal?
Yes. Puuilo Oyj passes our halal screen: its business is permitted and its debt is 10% of its market value, under the 30% limit. How we check
How has Puuilo Oyj stock done over the past year?
Up 48.9% over the past twelve months, to €18.76. It traded between €11.49 and €18.88, close to its high.
Who are Puuilo Oyj's competitors?
The largest listed companies in the same industry are Aeon, Falabella, Ryohin Keikaku and Marks and Spencer Group. The peers table on this page compares their profit, growth and price with Puuilo Oyj's.
Prices: daily closes to Nov 12, 2026. Fundamentals: company reports via invest-like data.