profit from every SEK 100 of sales.
SEK 0SEK 100
Rusta
SEK 79.85+0.13% today
-5.2% in 1 year
1-year low SEK 72.051-year high SEK 103.80
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2023 to 2026.
0%20% a year
You pay SEK 22.25 for every SEK 1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Rusta sold, what it kept, and what it did with the cash.
Sales went from SEK 10.2 billion in 2023 to SEK 12.6 billion in 2026, with SEK 549 million of profit last year.
SalesProfit
Rusta handed back 19% of the cash it generated last year.
SEK 222M
Free cash flow 2026SEK 1.2B
Bought back its own sharesSEK 0
Paid as dividendsSEK 222M
Cash vs. debtSEK 160M vs. SEK 5.4B
Rusta vs. similar companies
Rusta grows in the middle of these 5 and is priced in the middle for its profits.
| Company | Profit from SEK 100 of sales | Sales growth a year | Price per SEK 1 of profit |
|---|---|---|---|
| Rusta | 22.2× · Fair price | ||
 Aeon | 48.9× · Expensive | ||
 Falabella | 12.7× · Cheap | ||
 Ryohin Keikaku | 50.6× · Expensive | ||
 Marks and Spencer Group | 37.2× · Expensive |
AI analysis
An AI analyst reads Rusta's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of SEK | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| 10,202 | 11,116 | 11,828 | 12,597 | |
| 4,187 | 4,833 | 5,095 | 5,476 | |
| 522 | 738 | 852 | 953 | |
| 1,355 | 1,706 | 1,835 | 1,973 | |
| 261 | 408 | 476 | 549 | |
| 1.72 | 2.70 | 3.10 | 3.60 | |
| 41.0% | 43.5% | 43.1% | 43.5% | |
| 5.1% | 6.6% | 7.2% | 7.6% | |
| 2.6% | 3.7% | 4.0% | 4.4% |
Balance sheet
| In millions of SEK | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| Total assets | 8,855 | 9,097 | 9,353 | 9,614 |
| Cash | 182 | 171 | 99 | 160 |
| Total debt | 5,932 | 5,721 | 5,689 | 5,433 |
| Total liabilities | 7,580 | 7,503 | 7,610 | 7,447 |
| 1,275 | 1,594 | 1,743 | 2,167 | |
| 152 | 152 | 153 | 153 | |
| 5.7% | 8.3% | 9.3% | 10.1% | |
| 20.5% | 25.6% | 27.3% | 25.3% |
Cash flow
| In millions of SEK | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| 1,007 | 1,396 | 1,123 | 1,663 | |
| 173 | 165 | 396 | 480 | |
| 834 | 1,231 | 727 | 1,183 | |
| Dividends paid | 152 | 105 | 174 | 222 |
| 0 | 22 | 24 | 0 | |
| – | – | – | – |
Valuation
- 22.2×
- –
- 0.80
- 5.3×
- 1.0×
- 10.3×
- 8.9×
- 9.7%
- 4.5%
- 1.8%
Profitability
- 43.5%
- 7.6%
- 4.4%
- –
- 10.1%
- 8.3%
- –
- –
- –
- –
Growth
- +7.3%
- +27.9%
- –
- –
- +0.3%
Financial health
- 2.7×
- 2.51
- –
- 3.9×
- 1.21
- –
- –
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 36%of 982
Bottom 47%of 994
Bottom 41%of 853
Bottom 47%of 993
Top 25%of 980
1.8%of the share price, paid each year
On $1,000 invested$18a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
40.4% of its profit
Room to growStretchedMore than it earns: 18.8%
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
2/7Passes 2 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
52No pass
Benjamin Graham
37No pass
Philip Fisher
60Pass
Peter Lynch
69Pass
Joel Greenblatt
29No pass
Charlie Munger
38No pass
Terry Smith
44No pass
Questions about Rusta
Is Rusta a good stock to buy?
A business with weak numbers at a fair price. 2 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Rusta AI analysis
What does Rusta do?
Rusta AB (publ) engages in the retail of products in home decoration, consumables, seasonal products, leisure, and Do It Yourself (DIY) categories in Sweden, Norway, Finland, and Germany. It is in Department Stores, based in Upplands Väsby, Sweden.
Does Rusta pay a dividend?
Yes. At today's price the dividend is 1.8% a year, about 40% of its yearly profit. In 2026 it paid out SEK 222 million in dividends.
Is Rusta stock halal?
No. Rusta does not pass our halal screen: its debt is 45% of its market value, at or above the 33% limit. How we check
How has Rusta stock done over the past year?
Down 5.2% over the past twelve months, to SEK 79.85. It traded between SEK 72.05 and SEK 103.80 and is 23.1% below its high.
Who are Rusta's competitors?
The largest listed companies in the same industry are Aeon, Falabella, Ryohin Keikaku and Marks and Spencer Group. The peers table on this page compares their profit, growth and price with Rusta's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.