profit from every £100 of sales.
£0£100
Saga
£8.98-0.22% today
+237.0% in 1 year
1-year low £2.491-year high £9.10
Trading close to its highest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2023 to 2026.
0%20% a year
You pay £362.67 for every £1 of profit it makes in a year.
CheapExpensive
Not measured for banks and insurers: deposits and policy reserves count as debt, so the usual debt test says nothing about them.
Money in, money out
What Saga sold, what it kept, and what it did with the cash.
Sales went from £664 million in 2023 to £660 million in 2026, with £3.60 million of profit last year.
SalesProfit
Saga vs. similar companies
Saga grows the slowest of these 5 and is the most expensive for its profits.
| Company | Profit from £100 of sales | Sales growth a year | Price per £1 of profit |
|---|---|---|---|
| Saga | 362.7× · Very expensive | ||
 Allianz | 16.6× · Fair price | ||
 Zurich Insurance Group | 17.2× · Fair price | ||
 AXA SA | 10.1× · Cheap | ||
 Assicurazioni Generali | 16.0× · Fair price |
AI analysis
An AI analyst reads Saga's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of GBP | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| 664 | 565 | 588 | 660 | |
| 415 | 263 | 280 | 319 | |
| 21 | 42 | 64 | 101 | |
| 81 | 71 | 94 | 107 | |
| -273 | -113 | -165 | 4 | |
| -1.86 | -0.81 | -1.17 | 0.02 | |
| 62.6% | 46.5% | 47.5% | 48.3% | |
| 3.1% | 7.4% | 10.9% | 15.2% | |
| -41.1% | -20.0% | -28.0% | 0.5% |
Balance sheet
| In millions of GBP | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| Total assets | 1,949 | 1,883 | 1,588 | 1,276 |
| Cash | 177 | 189 | 129 | 257 |
| Total debt | 892 | 824 | 690 | – |
| Total liabilities | 1,584 | 1,659 | 1,531 | 1,206 |
| 365 | 224 | 58 | 70 | |
| 140 | 140 | 141 | 147 | |
| -13.8% | -5.8% | -11.3% | 73.1% | |
| -74.7% | -50.6% | -285.8% | 5.2% |
Cash flow
| In millions of GBP | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| -14 | 84 | 113 | 117 | |
| 21 | 27 | 20 | 16 | |
| -35 | 57 | 93 | 101 | |
| Dividends paid | – | – | – | – |
| – | – | – | – | |
| 4 | 3 | 4 | 4 |
This is a bank or insurer, so cash-flow and debt ratios are left out: borrowing and lending is the business itself. Price to book and return on equity are the measures that matter here.
Valuation
- 362.7×
- –
- –
- 11.8×
- 2.0×
- 0.3%
- –
Profitability
- 0.5%
- 73.1%
- 10.5%
- –
- –
Growth
- −0.2%
- –
- –
- +1.8%
How it ranks in Financial Services
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 1%of 688
Bottom 37%of 540
Bottom 1%of 900
Bottom 22%of 908
Top 36%of 941
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
1/7Passes 1 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
41No pass
Benjamin Graham
5No pass
Philip Fisher
42No pass
Peter Lynch
11No pass
Joel Greenblatt
66Pass
Charlie Munger
48No pass
Terry Smith
42No pass
Questions about Saga
Is Saga a good stock to buy?
A business with weak numbers, priced as if everything goes right. 1 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Saga AI analysis
What does Saga do?
Saga plc, together with its subsidiaries, provides package and cruise holidays, general insurance, and personal finance products and services in the United Kingdom. It operates through three segments: Travel, Insurance, and Other Businesses and Central Costs. It is in Insurance - Diversified, based in London, United Kingdom, with 2,936 employees.
Is Saga stock halal?
No. Saga does not pass our halal screen: its main business, conventional insurance, is not permitted. How we check
How has Saga stock done over the past year?
Up 237.0% over the past twelve months, to £8.98. It traded between £2.49 and £9.10, close to its high.
Who are Saga's competitors?
The largest listed companies in the same industry are Allianz, Zurich Insurance Group, AXA SA and Assicurazioni Generali. The peers table on this page compares their profit, growth and price with Saga's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.