profit from every $100 of sales.
$0$100
Williams-Sonoma
$254.05+1.47% today
+36.2% in 1 year
1-year low $168.641-year high $270.08
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2021 to 2026.
0%20% a year
You pay $27.49 for every $1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Williams-Sonoma sold, what it kept, and what it did with the cash.
Sales went from $8.67 billion in 2023 to $7.81 billion in 2026, with $1.09 billion of profit last year.
SalesProfit
Williams-Sonoma handed back more cash to shareholders than it generated last year.
Buybacks $854M$316M
Free cash flow 2026$1.1B
Bought back its own shares$854M
Paid as dividends$316M
Cash vs. debt$1.0B vs. $1.5B
Williams-Sonoma vs. similar companies
Williams-Sonoma grows in the middle of these 5 and is priced in the middle for its profits.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| Williams-Sonoma | 27.5× · Fair price | ||
 Alimentation Couche-Tard | 17.0× · Fair price | ||
 Ulta Beauty | 24.5× · Fair price | ||
 Coupang | 130.9× · Very expensive | ||
 Casey's General Stores | 36.8× · Expensive |
AI analysis
An AI analyst reads Williams-Sonoma's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| 6,783 | 8,246 | 8,674 | 7,751 | 7,712 | 7,807 | |
| 2,636 | 3,632 | 3,678 | 3,304 | 3,582 | 3,603 | |
| 911 | 1,453 | 1,498 | 1,244 | 1,430 | 1,416 | |
| 1,099 | 1,649 | 1,713 | 1,477 | 1,660 | 1,647 | |
| 681 | 1,126 | 1,128 | 950 | 1,125 | 1,088 | |
| 4.31 | 7.38 | 8.16 | 7.28 | 8.79 | 8.84 | |
| 38.9% | 44.0% | 42.4% | 42.6% | 46.5% | 46.2% | |
| 13.4% | 17.6% | 17.3% | 16.1% | 18.5% | 18.1% | |
| 10.0% | 13.7% | 13.0% | 12.3% | 14.6% | 13.9% |
Balance sheet
| In millions of USD | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| Total assets | 4,661 | 4,626 | 4,663 | 5,274 | 5,302 | 5,412 |
| Cash | 1,200 | 850 | 367 | 1,262 | 1,213 | 1,020 |
| Total debt | – | – | 1,444 | 1,391 | 1,347 | 1,457 |
| Total liabilities | 3,010 | 2,961 | 2,962 | 3,146 | 3,159 | 3,329 |
| 1,651 | 1,664 | 1,701 | 2,128 | 2,142 | 2,083 | |
| 158 | 153 | 138 | 131 | 128 | 123 | |
| 43.6% | 69.0% | 37.6% | 27.9% | 32.4% | 31.6% | |
| 41.2% | 67.7% | 66.3% | 44.6% | 52.5% | 52.3% |
Cash flow
| In millions of USD | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|
| 1,275 | 1,371 | 1,053 | 1,680 | 1,360 | 1,315 | |
| 170 | 227 | 354 | 188 | 222 | 259 | |
| 1,105 | 1,145 | 699 | 1,492 | 1,139 | 1,055 | |
| Dividends paid | 158 | 188 | 217 | 232 | 280 | 316 |
| 150 | 899 | 880 | 313 | 807 | 854 | |
| 73 | 95 | 90 | 85 | 99 | 107 |
Valuation
- 27.5×
- 27.4×
- 1.78
- 9.6×
- 3.8×
- 28.3×
- 18.4×
- 3.5%
- 3.6%
- 1.6%
Profitability
- 46.2%
- 18.1%
- 13.9%
- 19.8%
- 28.8%
- 32.8%
- 51.5%
- 20.1%
- 40.9%
- –
Growth
- +2.9%
- +15.5%
- −7.3%
- +21.0%
- −4.9%
Financial health
- 0.3×
- 0.70
- 26.9%
- –
- 1.39
- 0.64
- 1.44
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 3%of 982
Top 16%of 996
Bottom 32%of 860
Bottom 28%of 996
Bottom 41%of 982
What analysts expect
- Average price target
- $200.25
- Range
- $175.00 – $220.00
- 3 analysts
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| Mar 18, 2026 | 3.04 | 2.90 | +4.8% |
| Nov 19, 2025 | 1.96 | 1.88 | +4.3% |
| Aug 27, 2025 | 2.00 | 1.81 | +10.5% |
| May 22, 2025 | 1.85 | 1.76 | +5.1% |
| Mar 19, 2025 | 3.28 | 2.94 | +11.6% |
| Nov 20, 2024 | 1.96 | 1.76 | +11.4% |
| Aug 22, 2024 | 1.74 | 1.60 | +8.7% |
| May 22, 2024 | 2.04 | 2.74 | −25.5% |
1.6%of the share price, paid each year
On $1,000 invested$16a year at today's yield, before tax
+21.0%2020 to 2025
Raised10 yearsin a row, in our data
Paid per share, each year
$0.69 in 2015 → $2.55 in 2025
How safe it looks
29.1% of its profit
Room to growStretchedMore than it earns: 30.0%
News
Is Williams-Sonoma Stock's Winning Streak Skill Or Luck?Yahoo Finance · Oct 22, 2026Williams-Sonoma's stock has soared in a sluggish housing market. Here's how it won over Wall StreetCNBC · Sep 20, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
4/7Passes 4 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
70Pass
Benjamin Graham
51No pass
Philip Fisher
78Pass
Peter Lynch
58No pass
Joel Greenblatt
48No pass
Charlie Munger
86Pass
Terry Smith
80Pass
Questions about Williams-Sonoma
Is Williams-Sonoma a good stock to buy?
A solid business at a fair price. 4 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Williams-Sonoma AI analysis
What does Williams-Sonoma do?
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It is in Specialty Retail, based in San Francisco, CA, United States, with 19,800 employees.
Does Williams-Sonoma pay a dividend?
Yes. At today's price the dividend is 1.6% a year, about 29% of its yearly profit. In 2026 it paid out $316 million in dividends.
Is Williams-Sonoma stock halal?
Yes. Williams-Sonoma passes our halal screen: its business is permitted and its debt is 5% of its market value, under the 30% limit. How we check
How has Williams-Sonoma stock done over the past year?
Up 36.2% over the past twelve months, to $254.05. It traded between $168.64 and $270.08 and is 5.9% below its high.
Who are Williams-Sonoma's competitors?
The largest listed companies in the same industry are Alimentation Couche-Tard, Ulta Beauty, Coupang and Casey's General Stores. The peers table on this page compares their profit, growth and price with Williams-Sonoma's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.