Which is better, BEN or V?

On the Buffett-Fit framework, Visa Inc. (V) currently grades higher than BEN — 79/100 (B grade) vs 55/100 (D). That said, "better" depends on which framework you trust — BEN wins on none; V wins on Warren Buffett, Benjamin Graham, Philip Fisher, Peter Lynch, Joel Greenblatt, Charlie Munger, and Terry Smith. The full pillar breakdown is on this page.

Should I buy BEN or V?

This page is an educational comparison, not investment advice. Both BEN and V are graded against the same Buffett 5-pillar framework (moat, earnings durability, management quality, financial health, valuation) plus six other documented investor frameworks. Read the side-by-side breakdown to see which one matches the criteria you care about most — and always do your own research before making any investment decision.

Is BEN better than V for value investing?

On the Buffett-style value-investing framework, V currently grades higher — 79/100 vs 55/100, a 24-point gap. The gap is driven by which pillars each stock passes; the table on this page shows moat, durability, management, financial health, and valuation side-by-side.

What's the difference between BEN and V on Warren Buffett's framework?

Both stocks are evaluated on the same five pillars: economic moat (durable competitive advantage), earnings durability (consistent profitability), management quality (capital allocation), financial health (conservative balance sheet), and valuation (margin of safety). BEN currently scores 55/100 (D grade); V scores 79/100 (B grade). The "Where each wins" section on this page breaks down which pillar each stock dominates.

Which has the stronger moat, BEN or V?

Moat strength is one of the five pillars in the Buffett-Fit score on this page. BEN and V are each scored on ROIC sustainability, gross-margin durability, and qualitative signals like brand strength, switching costs, network effects, and regulatory barriers. The pillar breakdown on this page shows the moat sub-score side-by-side so you can see which one has the more durable competitive advantage.

Which is more undervalued, BEN or V?

Valuation is one of the five Buffett-Fit pillars on this page. Both stocks are scored on owner-earnings yield, price-to-intrinsic-value vs the underlying compounding rate, and the margin of safety relative to a conservative DCF. The valuation sub-score in the table below tells you which one currently trades at a more attractive price relative to its underlying business quality.

Are BEN and V both Financial Services stocks?

Yes — both Franklin Resources, Inc. (BEN) and Visa Inc. (V) operate in the Financial Services sector. That makes this a direct sector-peer comparison, which is the apples-to-apples way to use the Buffett-Fit framework: the score weighs each stock against its sector's specific quality and valuation benchmarks (sector-relative bonus), so the cross-stock comparison isn't distorted by inter-sector base-rate differences.

Is this BEN vs V comparison investment advice?

No. This page is an educational pattern-match against documented public frameworks (Buffett, Graham, Fisher, Lynch, Greenblatt, Munger, Smith), not personalised investment advice. The scores reflect how closely each stock matches each framework's documented criteria — they are not buy/hold/sell recommendations. Always do your own research and consult a licensed financial adviser for personalised advice.

Stock comparison

Franklin Resources

Visa

Scored across Buffett, Graham, Lynch and Greenblatt - plus a side-by-side metric table covering valuation, quality, growth and balance sheet.

BEN

Franklin Resources

Market cap

$16.12B

Sector

Financials

Visa

Market cap

$630.41B

Sector

Financials

Overall winner

Visa V

Wins on the combined sum of fit scores across all four strategies. Per-strategy breakdown below.

Fit scores by strategy

Strategy	BEN	V	Winner
Warren Buffett	55D	79B	V
Benjamin Graham	56C	74B	V
Philip Fisher	33F	78B	V
Peter Lynch	16F	64C	V
Joel Greenblatt	47D	74B	V
Charlie Munger	44D	85A	V
Terry Smith	42D	90A	V

Side-by-side metrics

Metric	BEN	V
Market cap	$16.12B	$630.41B
P/E (TTM)	20.2x	28.4x
EV/EBIT	46.8x	26.8x
ROIC (TTM)	1.86%	32.73%
Gross margin	73.8%	81.29%
Net margin	8.99%	51.68%
Revenue CAGR 5y	1.01%	13.5%
EPS CAGR 5y	-28.99%	16.07%
Debt / Equity	1.3x	0.7x
Dividend yield	4.1%	0.79%

Where each one wins

The metrics with the biggest gap between the two - sorted so the most decisive edges read first.

BEN leads on

Dividend yield4.1%vs 0.79%+81%
P/E (TTM)20.2xvs 28.4x+29%

V leads on

EPS CAGR 5y16.07%vs -28.99%+155%
Market cap$630.41Bvs $16.12B+97%
ROIC (TTM)32.73%vs 1.86%+94%
Revenue CAGR 5y13.5%vs 1.01%+93%

Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.

Franklin Resources

Visa

Fit scores by strategy

Side-by-side metrics

Where each one wins

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Key terms in this analysis