Which is better, BKNG or WINA?

On the Buffett-Fit framework, Booking Holdings Inc. (BKNG) currently grades higher than WINA — 76/100 (B grade) vs 80/100 (A). That said, "better" depends on which framework you trust — BKNG wins on Philip Fisher, Peter Lynch, Joel Greenblatt, Charlie Munger, and Terry Smith; WINA wins on Warren Buffett and Benjamin Graham. The full pillar breakdown is on this page.

Should I buy BKNG or WINA?

This page is an educational comparison, not investment advice. Both BKNG and WINA are graded against the same Buffett 5-pillar framework (moat, earnings durability, management quality, financial health, valuation) plus six other documented investor frameworks. Read the side-by-side breakdown to see which one matches the criteria you care about most — and always do your own research before making any investment decision.

Is BKNG better than WINA for value investing?

The two are close on the headline Buffett-Fit score (76/100 vs 80/100), so "better for value investing" depends on which pillar you weight most. The five Buffett pillars + six other frameworks are broken down side-by-side on this page so you can pick the one that fits your style.

What's the difference between BKNG and WINA on Warren Buffett's framework?

Both stocks are evaluated on the same five pillars: economic moat (durable competitive advantage), earnings durability (consistent profitability), management quality (capital allocation), financial health (conservative balance sheet), and valuation (margin of safety). BKNG currently scores 76/100 (B grade); WINA scores 80/100 (A grade). The "Where each wins" section on this page breaks down which pillar each stock dominates.

Which has the stronger moat, BKNG or WINA?

Moat strength is one of the five pillars in the Buffett-Fit score on this page. BKNG and WINA are each scored on ROIC sustainability, gross-margin durability, and qualitative signals like brand strength, switching costs, network effects, and regulatory barriers. The pillar breakdown on this page shows the moat sub-score side-by-side so you can see which one has the more durable competitive advantage.

Which is more undervalued, BKNG or WINA?

Valuation is one of the five Buffett-Fit pillars on this page. Both stocks are scored on owner-earnings yield, price-to-intrinsic-value vs the underlying compounding rate, and the margin of safety relative to a conservative DCF. The valuation sub-score in the table below tells you which one currently trades at a more attractive price relative to its underlying business quality.

Are BKNG and WINA both Consumer Cyclical stocks?

Yes — both Booking Holdings Inc. (BKNG) and Winmark Corporation (WINA) operate in the Consumer Cyclical sector. That makes this a direct sector-peer comparison, which is the apples-to-apples way to use the Buffett-Fit framework: the score weighs each stock against its sector's specific quality and valuation benchmarks (sector-relative bonus), so the cross-stock comparison isn't distorted by inter-sector base-rate differences.

Is this BKNG vs WINA comparison investment advice?

No. This page is an educational pattern-match against documented public frameworks (Buffett, Graham, Fisher, Lynch, Greenblatt, Munger, Smith), not personalised investment advice. The scores reflect how closely each stock matches each framework's documented criteria — they are not buy/hold/sell recommendations. Always do your own research and consult a licensed financial adviser for personalised advice.

Stock comparison

Booking Holdings

BKNG$124.91BConsumer Discretionary Market cap, Sector

Winmark

WINA$1.3BConsumer Discretionary Market cap, Sector

Overall winner

Booking Holdings

BKNG 5 WINA

Fit scores by strategy

BKNG5wins

2winsWINA

Warren Buffett

76B

B80

Benjamin Graham

59D

B77

Philip Fisher

83B

C66

Peter Lynch

71B

C64

Joel Greenblatt

70B

C69

Charlie Munger

72B

D57

Terry Smith

81B

D58

Side-by-side metrics

Metric	BKNG	WINA
Market cap	Winner: $124.91B	$1.3B
P/E (TTM)	Winner: 19.8x	31.6x
EV/EBIT	Winner: 13.2x	24.5x
ROIC (TTM)

Where each one wins

The metrics with the biggest gap between the two - sorted so the most decisive edges read first.

BKNG leads on

Market cap$124.91Bvs $1.3B+99%
EPS CAGR 5y55.62%vs 1.92%+97%
Revenue CAGR 5y25.19%vs 2.42%+90%
EV/EBIT13.2xvs 24.5x+46%

WINA leads on

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WINA vs GAW.L WINA vs GRGD.TO

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Strongest Moat Highest ROIC Warren Buffett strategy Economic Moat

Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.

Industries

Rankings

Glossary

Tools & Methodology

Booking Holdings

Winmark

Fit scores by strategy

Side-by-side metrics

Where each one wins

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Key terms in this analysis