Stock comparison
Diageo
Altria Group
Scored across Buffett, Graham, Lynch and Greenblatt - plus a side-by-side metric table covering valuation, quality, growth and balance sheet.
DEO
Diageo
Market cap
$47.85B
Sector
Consumer Staples
MO
Altria Group
Market cap
$123.4B
Sector
Consumer Staples
Overall winner
Altria Group MO
Wins on the combined sum of fit scores across all four strategies. Per-strategy breakdown below.
Fit scores by strategy
| Strategy | DEO | MO | Winner |
|---|---|---|---|
| Warren Buffett | 64C | 69B | MO |
| Benjamin Graham | 76B | 49D | DEO |
| Philip Fisher | 52C | 74D | MO |
| Peter Lynch | 41D | 54C | MO |
| Joel Greenblatt | 36D | 51C | MO |
| Charlie Munger | 64C | 84A | MO |
| Terry Smith | 63D | 88C | MO |
Side-by-side metrics
| Metric | DEO | MO |
|---|---|---|
| Market cap | $47.85B | $123.4B |
| P/E (TTM) | 18.6x | 15.2x |
| EV/EBIT | 15.5x | 9.5x |
| ROIC (TTM) | 9.41% | 33.54% |
| Gross margin | 59.68% | 67.84% |
| Net margin | 12.18% | 36.91% |
| Revenue CAGR 5y | 12.29% | -1.17% |
| EPS CAGR 5y | -1.8% | 32.34% |
| Debt / Equity | 2.1x | - |
| Dividend yield | 4.11% | 5.75% |
Where each one wins
The metrics with the biggest gap between the two - sorted so the most decisive edges read first.
DEO leads on
- Revenue CAGR 5y12.29%vs -1.17%+110%
MO leads on
- Debt / Equity-vs 2.1x+127%
- EPS CAGR 5y32.34%vs -1.8%+106%
- ROIC (TTM)33.54%vs 9.41%+72%
- Net margin36.91%vs 12.18%+67%
Related on invest-like
Key terms in this analysis
Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.