Which is better, ULTA or WH?

On the Buffett-Fit framework, Ulta Beauty, Inc. (ULTA) currently grades higher than WH — 68/100 (B grade) vs 59/100 (C). That said, "better" depends on which framework you trust — ULTA wins on Warren Buffett, Peter Lynch, Joel Greenblatt, Charlie Munger, and Terry Smith; WH wins on Benjamin Graham and Philip Fisher. The full pillar breakdown is on this page.

Should I buy ULTA or WH?

This page is an educational comparison, not investment advice. Both ULTA and WH are graded against the same Buffett 5-pillar framework (moat, earnings durability, management quality, financial health, valuation) plus six other documented investor frameworks. Read the side-by-side breakdown to see which one matches the criteria you care about most — and always do your own research before making any investment decision.

Is ULTA better than WH for value investing?

On the Buffett-style value-investing framework, ULTA currently grades higher — 68/100 vs 59/100, a 9-point gap. The gap is driven by which pillars each stock passes; the table on this page shows moat, durability, management, financial health, and valuation side-by-side.

What's the difference between ULTA and WH on Warren Buffett's framework?

Both stocks are evaluated on the same five pillars: economic moat (durable competitive advantage), earnings durability (consistent profitability), management quality (capital allocation), financial health (conservative balance sheet), and valuation (margin of safety). ULTA currently scores 68/100 (B grade); WH scores 59/100 (C grade). The "Where each wins" section on this page breaks down which pillar each stock dominates.

Which has the stronger moat, ULTA or WH?

Moat strength is one of the five pillars in the Buffett-Fit score on this page. ULTA and WH are each scored on ROIC sustainability, gross-margin durability, and qualitative signals like brand strength, switching costs, network effects, and regulatory barriers. The pillar breakdown on this page shows the moat sub-score side-by-side so you can see which one has the more durable competitive advantage.

Which is more undervalued, ULTA or WH?

Valuation is one of the five Buffett-Fit pillars on this page. Both stocks are scored on owner-earnings yield, price-to-intrinsic-value vs the underlying compounding rate, and the margin of safety relative to a conservative DCF. The valuation sub-score in the table below tells you which one currently trades at a more attractive price relative to its underlying business quality.

Are ULTA and WH both Consumer Cyclical stocks?

Yes — both Ulta Beauty, Inc. (ULTA) and Wyndham Hotels & Resorts, Inc. (WH) operate in the Consumer Cyclical sector. That makes this a direct sector-peer comparison, which is the apples-to-apples way to use the Buffett-Fit framework: the score weighs each stock against its sector's specific quality and valuation benchmarks (sector-relative bonus), so the cross-stock comparison isn't distorted by inter-sector base-rate differences.

Is this ULTA vs WH comparison investment advice?

No. This page is an educational pattern-match against documented public frameworks (Buffett, Graham, Fisher, Lynch, Greenblatt, Munger, Smith), not personalised investment advice. The scores reflect how closely each stock matches each framework's documented criteria — they are not buy/hold/sell recommendations. Always do your own research and consult a licensed financial adviser for personalised advice.

Stock comparison

Ulta Beauty

ULTA$22.53BConsumer Discretionary Market cap, Sector

Wyndham Hotels & Resorts

WH$5.92BConsumer Discretionary Market cap, Sector

Overall winner

Ulta Beauty

ULTA 52 WH

Wins on the combined sum of fit scores across all four strategies. Per-strategy breakdown below.

Scored across Buffett, Graham, Lynch and Greenblatt - plus a side-by-side metric table covering valuation, quality, growth and balance sheet.

Fit scores by strategy

ULTA5wins

2winsWH

Warren Buffett

68C

D59

Benjamin Graham

68C

B81

Philip Fisher

47D

D51

Peter Lynch

53D

F33

Joel Greenblatt

47D

F44

Charlie Munger

61C

C60

Terry Smith

60C

D57

Side-by-side metrics

Metric	ULTA	WH
Market cap	Winner: $22.53B	$5.92B
P/E (TTM)	Winner: 19.2x	32.1x
EV/EBIT	Winner: 15.1x	24.3x
ROIC (TTM)	Winner: 22.75%	8.54%
Gross margin	39.1%	55.69% Winner
Net margin	9.31%	13.4% Winner
Revenue CAGR 5y	Winner: 9.47%	-2.25%
EPS CAGR 5y	Winner: 9.2%	-1.17%
Debt / Equity	Winner: 0.8x	8.5x
Dividend yield	0.0%	2.02% Winner

Where each one wins

The metrics with the biggest gap between the two - sorted so the most decisive edges read first.

ULTA leads on

Revenue CAGR 5y9.47%vs -2.25%+124%
EPS CAGR 5y9.2%vs -1.17%+113%
Debt / Equity0.8xvs 8.5x+91%
Market cap$22.53Bvs $5.92B+74%

WH leads on

Dividend yield2.02%vs 0.0%+100%
Net margin13.4%vs 9.31%+31%
Gross margin55.69%vs 39.1%+30%

More like ULTA

ULTA vs GAW.L ULTA vs GRGD.TO ULTA vs WINA ULTA vs 2059.TW

More like WH

WH vs GAW.L WH vs GRGD.TO WH vs WINA WH vs 2059.TW

Read the full Buffett-Brain analysis for ULTA Read the full Buffett-Brain analysis for WH

Related on invest-like

Strongest Moat Highest ROIC Warren Buffett strategy Economic Moat

Key terms in this analysis

ROIC Free Cash Flow (FCF)Economic Moat P/E Ratio Margin of Safety Quality Score

Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.

Stock comparison

Ulta Beauty

ULTA$22.53BConsumer Discretionary Market cap, Sector

Wyndham Hotels & Resorts

WH$5.92BConsumer Discretionary Market cap, Sector

Overall winner

Ulta Beauty

ULTA 52 WH

Wins on the combined sum of fit scores across all four strategies. Per-strategy breakdown below.

Scored across Buffett, Graham, Lynch and Greenblatt - plus a side-by-side metric table covering valuation, quality, growth and balance sheet.

Fit scores by strategy

ULTA5wins

2winsWH

Warren Buffett

68C

D59

Benjamin Graham

68C

B81

Philip Fisher

47D

D51

Peter Lynch

53D

F33

Joel Greenblatt

47D

F44

Charlie Munger

61C

C60

Terry Smith

60C

D57

Side-by-side metrics

Metric	ULTA	WH
Market cap	Winner: $22.53B	$5.92B
P/E (TTM)	Winner: 19.2x	32.1x
EV/EBIT	Winner: 15.1x	24.3x
ROIC (TTM)	Winner: 22.75%	8.54%
Gross margin	39.1%	55.69% Winner
Net margin	9.31%	13.4% Winner
Revenue CAGR 5y	Winner: 9.47%	-2.25%
EPS CAGR 5y	Winner: 9.2%	-1.17%
Debt / Equity	Winner: 0.8x	8.5x
Dividend yield	0.0%	2.02% Winner

Where each one wins

The metrics with the biggest gap between the two - sorted so the most decisive edges read first.

ULTA leads on

Revenue CAGR 5y9.47%vs -2.25%+124%
EPS CAGR 5y9.2%vs -1.17%+113%
Debt / Equity0.8xvs 8.5x+91%
Market cap$22.53Bvs $5.92B+74%

WH leads on

Dividend yield2.02%vs 0.0%+100%
Net margin13.4%vs 9.31%+31%
Gross margin55.69%vs 39.1%+30%

More like ULTA

ULTA vs GAW.L ULTA vs GRGD.TO ULTA vs WINA ULTA vs 2059.TW

More like WH

WH vs GAW.L WH vs GRGD.TO WH vs WINA WH vs 2059.TW

Read the full Buffett-Brain analysis for ULTA Read the full Buffett-Brain analysis for WH

Related on invest-like

Strongest Moat Highest ROIC Warren Buffett strategy Economic Moat

Key terms in this analysis

ROIC Free Cash Flow (FCF)Economic Moat P/E Ratio Margin of Safety Quality Score

Educational tool. Fit scores are deterministic projections from public financials onto each investor's published criteria - not personal recommendations or advice.