profit from every £100 of sales.
£0£100
AO World
£0.92-0.54% today
-2.7% in 1 year
1-year low £0.841-year high £1.13
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay £48.30 for every £1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What AO World sold, what it kept, and what it did with the cash.
Sales went from £1.37 billion in 2022 to £1.14 billion in 2025, with £10.5 million of profit last year.
SalesProfit
AO World vs. similar companies
AO World grows the slowest of these 5 and is priced in the middle for its profits.
| Company | Profit from £100 of sales | Sales growth a year | Price per £1 of profit |
|---|---|---|---|
| AO World | 48.3× · Expensive | ||
 Alimentation Couche-Tard | 17.3× · Fair price | ||
 Williams-Sonoma | 28.3× · Fair price | ||
 Coupang | 141.5× · Very expensive | ||
 Ulta Beauty | 24.7× · Fair price |
AI analysis
An AI analyst reads AO World's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 1,368 | 1,139 | 1,039 | 1,138 | |
| 263 | 238 | 243 | 276 | |
| -8 | 13 | 36 | 44 | |
| 23 | 43 | 63 | 51 | |
| -30 | -3 | 25 | 11 | |
| -0.06 | -0.00 | 0.04 | 0.02 | |
| 19.3% | 20.9% | 23.4% | 24.3% | |
| -0.5% | 1.1% | 3.4% | 3.9% | |
| -2.2% | -0.2% | 2.4% | 0.9% |
Balance sheet
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 549 | 460 | 442 | 427 |
| Cash | 20 | 19 | 40 | 27 |
| Total debt | 154 | 95 | 71 | 63 |
| Total liabilities | 477 | 355 | 304 | 282 |
| 73 | 106 | 138 | 145 | |
| 486 | 564 | 598 | 593 | |
| -1.9% | 5.3% | 14.0% | 8.7% | |
| -41.4% | -2.5% | 17.9% | 7.3% |
Cash flow
| In millions of GBP | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| -52 | 24 | 62 | 58 | |
| 10 | 2 | 8 | 9 | |
| -62 | 22 | 53 | 49 | |
| Dividends paid | – | – | – | – |
| – | – | – | – | |
| 6 | 5 | 7 | 7 |
Valuation
- 48.3×
- –
- –
- 3.5×
- 0.4×
- 10.3×
- 10.6×
- 9.7%
- 2.1%
- –
Profitability
- 24.3%
- 3.9%
- 0.9%
- –
- 8.7%
- 6.5%
- –
- –
- –
- –
Growth
- −6.0%
- –
- –
- –
- +6.9%
Financial health
- 0.7×
- 0.44
- –
- 6.7×
- 0.96
- –
- –
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 45%of 976
Bottom 22%of 991
Bottom 15%of 850
Bottom 6%of 991
Top 22%of 979
News
In March 2000, Cisco Briefly Became The World’s Most Valuable Company As Its Stock Closed At $80.06. Buyers That Day Waited More Than 25 Years For It To Close Higher. Here’s What AI Investors Need To KnowYahoo Finance · Nov 8, 2026What iShares MSCI World ETF (URTH) Bought: Apple Leads on WednesdayYahoo Finance · Nov 6, 2026Apple Shouldn’t Be The Most Valuable Company In The WorldYahoo Finance · Nov 2, 2026Retired World Series champ Matt Holliday lists $11.6 million Arizona estate he bought months agoMarketWatch · Nov 2, 2026Google taught the world how to search. Now it faces a revolution it can’t afford to lose.MarketWatch · Oct 31, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
28No pass
Benjamin Graham
16No pass
Philip Fisher
20No pass
Peter Lynch
31No pass
Joel Greenblatt
18No pass
Charlie Munger
13No pass
Terry Smith
16No pass
Questions about AO World
Is AO World a good stock to buy?
A business with weak numbers, but the price is high. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the AO World AI analysis
What does AO World do?
AO World plc, together with its subsidiaries, engages in the online retailing of domestic appliances and ancillary services in the United Kingdom and Germany. It is in Specialty Retail, based in Bolton, United Kingdom, with 3,000 employees.
Is AO World stock halal?
Yes. AO World passes our halal screen: its business is permitted and its debt is 12% of its market value, under the 30% limit. How we check
How has AO World stock done over the past year?
Down 2.7% over the past twelve months, to £0.92. It traded between £0.84 and £1.13 and is 18.7% below its high.
Who are AO World's competitors?
The largest listed companies in the same industry are Alimentation Couche-Tard, Williams-Sonoma, Coupang and Ulta Beauty. The peers table on this page compares their profit, growth and price with AO World's.
Prices: daily closes to Nov 9, 2026. Fundamentals: company reports via invest-like data.