profit from every $100 of sales.
$0$100
American Rebel Holdings
$0.04+5.13% today
-99.8% in 1 year
1-year low $0.041-year high $26.00
Trading close to its lowest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
It has no yearly profit to compare the price with.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What American Rebel Holdings sold, what it kept, and what it did with the cash.
Sales went from $7.95 million in 2022 to $9.52 million in 2025, with -$34.3 million of profit last year.
SalesProfit
American Rebel Holdings vs. similar companies
How it compares with the largest companies in its industry.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| American Rebel Holdings | No profit yet | ||
 Nike | 19.1× · Fair price | ||
 Adidas | 22.5× · Fair price | ||
 ASICS | 36.2× · Expensive | ||
 Zhejiang China Commodities City Group | 15.9× · Fair price |
AI analysis
An AI analyst reads American Rebel Holdings's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 8 | 16 | 11 | 10 | |
| -1 | 2 | -0 | -0 | |
| -8 | -9 | -12 | -15 | |
| -10 | -9 | -13 | -32 | |
| -10 | -10 | -18 | -34 | |
| -1,441,147.29 | -149,718.48 | -17,604,364.00 | -10,209.78 | |
| -10.2% | 11.2% | -1.0% | -2.1% | |
| -100.6% | -54.8% | -107.0% | -155.0% | |
| -126.9% | -60.8% | -154.2% | -360.5% |
Balance sheet
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 13 | 12 | 10 | 32 |
| Cash | 0 | 1 | 0 | 0 |
| Total debt | 2 | 5 | 11 | 22 |
| Total liabilities | 5 | 7 | 18 | 27 |
| 8 | 4 | -8 | 4 | |
| 0 | 0 | 0 | 0 | |
| -79.8% | -83.9% | -338.7% | -94.2% | |
| -131.7% | -238.9% | 230.7% | -783.4% |
Cash flow
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| -8 | -7 | -7 | -7 | |
| 0 | 0 | 0 | 0 | |
| -8 | -7 | -7 | -8 | |
| Dividends paid | – | – | – | – |
| – | – | – | – | |
| 0 | 1 | 1 | – |
Valuation
- –
- –
- –
- 0.2×
- 0.2×
- –
- –
- -435.2%
- -1,977.6%
- 0.0%
Profitability
- -2.1%
- -155.0%
- -360.5%
- -331.3%
- -96.6%
- -152.9%
- 4,061.5%
- -107.9%
- -252.0%
- 0.8%
Growth
- +6.2%
- –
- −7.6%
- –
- +683.1%
Financial health
- –
- 5.09
- 7.1%
- -12.6×
- 0.22
- 0.11
- 0.30
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 1%of 976
Bottom 1%of 991
Bottom 44%of 991
What analysts expect
- Average price target
- $4.80
- Range
- $4.80 – $4.80
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| May 13, 2026 | -0.71 | – | – |
| Feb 25, 2026 | -17.54 | – | – |
| Aug 12, 2025 | -2,136.00 | – | – |
| May 15, 2025 | -9,380.00 | – | – |
| Feb 7, 2025 | -6,700.00 | – | – |
| Dec 27, 2024 | -3,032.28 | – | – |
| Aug 14, 2024 | -80,108.01 | – | – |
| Jun 14, 2024 | -10,801.08 | – | – |
News
Every Humanoid Robot Needs Rare-Earth Magnets. Here's the American Stock Positioned to Sell Them -- and It's Down 62%.Yahoo Finance · Nov 7, 2026American Healthcare REIT forecasts $2.23-$2.26 2026 NFFO per share as same-store NOI growth target rises to 12%-14%Seeking Alpha · Nov 6, 2026American Express Has Cut Its Share Count by 27% Since 2016. Here's What That Did for the Stock.Yahoo Finance · Nov 6, 2026Pan American Silver declares $0.185 dividendSeeking Alpha · Nov 5, 2026American workers are finding their take-home pay isn’t keeping up with inflation, with their wallets ‘stretched thinner and thinner’MarketWatch · Oct 30, 2026Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
14No pass
Benjamin Graham
36No pass
Philip Fisher
13No pass
Peter Lynch
11No pass
Joel Greenblatt
0No pass
Charlie Munger
5No pass
Terry Smith
8No pass
Questions about American Rebel Holdings
Is American Rebel Holdings a good stock to buy?
A business with weak numbers that is not profitable yet. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the American Rebel Holdings AI analysis
What does American Rebel Holdings do?
American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women. It is in Footwear & Accessories.
Does American Rebel Holdings pay a dividend?
No. American Rebel Holdings does not pay a dividend at the moment.
Is American Rebel Holdings stock halal?
No. American Rebel Holdings does not pass our halal screen: its debt is 1,284% of its market value, at or above the 33% limit. How we check
How has American Rebel Holdings stock done over the past year?
Down 99.8% over the past twelve months, to $0.04. It traded between $0.04 and $26.00 and is 99.8% below its high.
Who are American Rebel Holdings's competitors?
The largest listed companies in the same industry are Nike, Adidas, ASICS and Zhejiang China Commodities City Group. The peers table on this page compares their profit, growth and price with American Rebel Holdings's.
Prices: daily closes to Nov 9, 2026. Fundamentals: company reports via invest-like data.