profit from every $100 of sales.
$0$100
Baozun
$3.44-0.58% today
+6.2% in 1 year
1-year low $2.101-year high $3.84
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
It has no yearly profit to compare the price with.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Baozun sold, what it kept, and what it did with the cash.
Sales went from CN¥8.40 billion in 2022 to CN¥9.95 billion in 2025, with -CN¥242 million of profit last year.
SalesProfit
Baozun handed back 4% of the cash it generated last year.
Buybacks CN¥10M
Free cash flow 2025CN¥267M
Bought back its own sharesCN¥10M
Paid as dividends–
Cash vs. debtCN¥907M vs. CN¥2.3B
Baozun vs. similar companies
How it compares with the largest companies in its industry.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| Baozun | No profit yet | ||
 Alimentation Couche-Tard | 17.3× · Fair price | ||
 Williams-Sonoma | 28.3× · Fair price | ||
 Coupang | 141.5× · Very expensive | ||
 Ulta Beauty | 24.7× · Fair price |
AI analysis
An AI analyst reads Baozun's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of CNY | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 8,401 | 8,812 | 9,422 | 9,945 | |
| 3,425 | 3,896 | 4,487 | 5,060 | |
| 46 | -171 | -108 | 75 | |
| -327 | 76 | 191 | 66 | |
| -653 | -278 | -185 | -242 | |
| -10.68 | -4.68 | -3.09 | -4.20 | |
| 40.8% | 44.2% | 47.6% | 50.9% | |
| 0.6% | -1.9% | -1.1% | 0.8% | |
| -7.8% | -3.2% | -2.0% | -2.4% |
Balance sheet
| In millions of CNY | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 10,122 | 10,474 | 10,207 | 9,691 |
| Cash | 2,144 | 2,150 | 1,289 | 907 |
| Total debt | 2,413 | 2,754 | 2,523 | 2,272 |
| Total liabilities | 4,446 | 4,623 | 4,426 | 4,200 |
| 4,084 | 4,097 | 3,914 | 3,643 | |
| 61 | 60 | 60 | 60 | |
| -6.4% | -2.0% | -0.7% | -2.1% | |
| -16.0% | -6.8% | -4.7% | -6.6% |
Cash flow
| In millions of CNY | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 383 | 448 | 101 | 420 | |
| 259 | 230 | 208 | 154 | |
| 123 | 218 | -107 | 267 | |
| Dividends paid | 0 | 1 | – | – |
| 447 | 0 | 96 | 10 | |
| 142 | 103 | 76 | 20 |
Valuation
- –
- 1.2×
- –
- 0.3×
- 0.1×
- 5.0×
- 41.1×
- 20.0%
- -18.2%
- 0.0%
Profitability
- 50.9%
- 0.8%
- -2.4%
- 0.3%
- 0.7%
- -4.7%
- -6.5%
- -2.5%
- 0.9%
- 1.2%
Growth
- +5.8%
- –
- +349.2%
- –
- −5.3%
Financial health
- 35.4×
- 0.62
- 23.4%
- 1.2×
- 1.87
- 1.52
- 1.02
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 10%of 976
Bottom 9%of 991
Bottom 41%of 991
Top 6%of 979
What analysts expect
- Average price target
- $5.35
- Range
- $2.20 – $10.00
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| Mar 25, 2026 | 0.39 | – | – |
| Nov 25, 2025 | -0.10 | – | – |
| Aug 28, 2025 | -0.04 | – | – |
| May 21, 2025 | -0.14 | -1.42 | +90.1% |
| Mar 20, 2025 | 0.11 | 0.53 | −79.2% |
| Nov 21, 2024 | -0.16 | – | – |
| Aug 28, 2024 | -0.01 | 0.02 | −140.4% |
| May 28, 2024 | -0.03 | -0.00 | −1,007.0% |
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
1/7Passes 1 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
34No pass
Benjamin Graham
60Pass
Philip Fisher
29No pass
Peter Lynch
35No pass
Joel Greenblatt
0No pass
Charlie Munger
26No pass
Terry Smith
20No pass
Questions about Baozun
Is Baozun a good stock to buy?
A business with weak numbers that is not profitable yet. 1 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Baozun AI analysis
What does Baozun do?
Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. It is in Specialty Retail.
Does Baozun pay a dividend?
No. Baozun does not pay a dividend at the moment; in 2025 it returned $10.2 million to shareholders by buying back its own shares.
Is Baozun stock halal?
Yes. Baozun passes our halal screen: its business is permitted and its debt is 0% of its market value, under the 30% limit. How we check
How has Baozun stock done over the past year?
Up 6.2% over the past twelve months, to $3.44. It traded between $2.10 and $3.84 and is 10.3% below its high.
Who are Baozun's competitors?
The largest listed companies in the same industry are Alimentation Couche-Tard, Williams-Sonoma, Coupang and Ulta Beauty. The peers table on this page compares their profit, growth and price with Baozun's.
Prices: daily closes to Nov 9, 2026. Fundamentals: company reports via invest-like data.