profit from every $100 of sales.
$0$100
The Honest
$5.02+4.48% today
+93.6% in 1 year
1-year low $2.101-year high $5.95
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
It has no yearly profit to compare the price with.
CheapExpensive
It holds more cash than debt.
No debt5 years
Money in, money out
What The Honest sold, what it kept, and what it did with the cash.
Sales went from $314 million in 2022 to $371 million in 2025, with -$15.7 million of profit last year.
SalesProfit
The Honest vs. similar companies
How it compares with the largest companies in its industry.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| The Honest | No profit yet | ||
 Alimentation Couche-Tard | 17.0× · Fair price | ||
 Williams-Sonoma | 27.5× · Fair price | ||
 Ulta Beauty | 24.5× · Fair price | ||
 Coupang | 130.9× · Very expensive |
AI analysis
An AI analyst reads The Honest's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 314 | 344 | 378 | 371 | |
| 92 | 101 | 145 | 124 | |
| -50 | -37 | -6 | -14 | |
| -41 | -28 | 3 | -5 | |
| -49 | -39 | -6 | -16 | |
| -0.53 | -0.42 | -0.06 | -0.14 | |
| 29.4% | 29.2% | 38.2% | 33.3% | |
| -15.9% | -10.7% | -1.7% | -3.9% | |
| -15.6% | -11.4% | -1.6% | -4.2% |
Balance sheet
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 241 | 202 | 247 | 225 |
| Cash | 10 | 33 | 75 | 90 |
| Total debt | 38 | 30 | 22 | 14 |
| Total liabilities | 94 | 78 | 73 | 56 |
| 146 | 123 | 174 | 170 | |
| 92 | 95 | 100 | 111 | |
| -21.4% | -19.0% | -2.6% | -6.2% | |
| -33.5% | -31.9% | -3.5% | -9.2% |
Cash flow
| In millions of USD | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| -76 | 19 | 2 | 15 | |
| 2 | 2 | 1 | 2 | |
| -78 | 18 | 1 | 14 | |
| Dividends paid | 0 | 0 | – | – |
| – | – | – | – | |
| 15 | 16 | 16 | 11 |
Valuation
- –
- 47.4×
- –
- 2.2×
- 1.5×
- 40.2×
- –
- 2.5%
- -2.9%
- 0.0%
Profitability
- 33.3%
- -3.9%
- -4.2%
- -2.9%
- -10.1%
- -16.5%
- -10.6%
- -8.8%
- -10.1%
- 2.1%
Growth
- +5.8%
- –
- +1,246.3%
- –
- +11.8%
Financial health
- -15.9×
- 0.02
- 1.4%
- -26.3×
- 4.51
- 3.08
- 1.64
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 2%of 982
Bottom 5%of 994
Bottom 40%of 993
Bottom 34%of 980
What analysts expect
- Average price target
- $3.00
- Range
- $3.00 – $3.00
- 1 analysts
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| May 6, 2026 | 0.01 | 0.01 | +0.0% |
| Feb 25, 2026 | 0.00 | 0.02 | −81.1% |
| Nov 5, 2025 | 0.01 | -0.01 | +200.0% |
| Aug 6, 2025 | 0.03 | 0.05 | −40.0% |
| May 7, 2025 | 0.03 | 0.02 | +50.0% |
| Feb 26, 2025 | -0.01 | -0.02 | +50.0% |
| Nov 12, 2024 | 0.00 | 0.00 | +100.0% |
| Aug 8, 2024 | -0.04 | -0.05 | +20.0% |
News
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Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
25No pass
Benjamin Graham
50No pass
Philip Fisher
22No pass
Peter Lynch
39No pass
Joel Greenblatt
0No pass
Charlie Munger
25No pass
Terry Smith
21No pass
Questions about The Honest
Is The Honest a good stock to buy?
A business with weak numbers that is not profitable yet. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the The Honest AI analysis
What does The Honest do?
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company also offers baby clothing and nursery bedding products. It is in Specialty Retail.
Does The Honest pay a dividend?
No. The Honest does not pay a dividend at the moment.
Is The Honest stock halal?
Yes. The Honest passes our halal screen: its business is permitted and its debt is 3% of its market value, under the 30% limit. How we check
How has The Honest stock done over the past year?
Up 93.6% over the past twelve months, to $5.02. It traded between $2.10 and $5.95 and is 15.7% below its high.
Who are The Honest's competitors?
The largest listed companies in the same industry are Alimentation Couche-Tard, Williams-Sonoma, Ulta Beauty and Coupang. The peers table on this page compares their profit, growth and price with The Honest's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.