profit from every DKK 100 of sales.
DKK 0DKK 100
Matas
DKK 82.50-0.60% today
-32.5% in 1 year
1-year low DKK 81.301-year high DKK 125.60
Trading close to its lowest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2023 to 2026.
0%20% a year
You pay DKK 12.48 for every DKK 1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Matas sold, what it kept, and what it did with the cash.
Sales went from DKK 4.49 billion in 2023 to DKK 8.78 billion in 2026, with DKK 243 million of profit last year.
SalesProfit
Matas handed back 39% of the cash it generated last year.
Buybacks DKK 140MDKK 76M
Free cash flow 2026DKK 547M
Bought back its own sharesDKK 140M
Paid as dividendsDKK 76M
Cash vs. debtDKK 60M vs. DKK 4.1B
Matas vs. similar companies
Matas grows the fastest of these 5 and is the cheapest for its profits.
| Company | Profit from DKK 100 of sales | Sales growth a year | Price per DKK 1 of profit |
|---|---|---|---|
| Matas | 12.5× · Cheap | ||
 Alimentation Couche-Tard | 16.9× · Fair price | ||
 Williams-Sonoma | 28.3× · Fair price | ||
 Coupang | 140.7× · Very expensive | ||
 Ulta Beauty | 24.6× · Fair price |
AI analysis
An AI analyst reads Matas's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of DKK | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| 4,489 | 6,701 | 8,379 | 8,776 | |
| 2,076 | 3,078 | 3,870 | 3,937 | |
| 434 | 481 | 592 | 570 | |
| 792 | 906 | 1,178 | 1,176 | |
| 281 | 169 | 282 | 243 | |
| 7.37 | 4.43 | 7.37 | – | |
| 46.2% | 45.9% | 46.2% | 44.9% | |
| 9.7% | 7.2% | 7.1% | 6.5% | |
| 6.3% | 2.5% | 3.4% | 2.8% |
Balance sheet
| In millions of DKK | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| Total assets | 6,280 | 8,668 | 9,574 | 9,831 |
| Cash | 37 | 131 | 76 | 60 |
| Total debt | 1,679 | 3,272 | 3,902 | 4,101 |
| Total liabilities | 2,917 | 5,206 | 5,858 | 6,082 |
| 3,362 | 3,461 | 3,715 | 3,750 | |
| 38 | 38 | 38 | – | |
| 6.5% | 4.5% | 5.7% | 5.2% | |
| 8.4% | 4.9% | 7.6% | 6.5% |
Cash flow
| In millions of DKK | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| 678 | 645 | 715 | 951 | |
| 254 | 406 | 702 | 404 | |
| 424 | 239 | 13 | 547 | |
| Dividends paid | 76 | 76 | 76 | 76 |
| 0 | 21 | 27 | 140 | |
| – | – | – | – |
Valuation
- 12.5×
- –
- –
- 0.9×
- 0.3×
- 5.5×
- 6.0×
- 18.0%
- 8.0%
- 2.5%
Profitability
- 44.9%
- 6.5%
- 2.8%
- –
- 5.1%
- 5.4%
- –
- –
- –
- –
Growth
- +25.0%
- –
- –
- –
- −0.1%
Financial health
- 3.4×
- 1.09
- –
- 3.2×
- 1.21
- –
- –
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 31%of 976
Bottom 38%of 991
Top 25%of 857
Top 12%of 992
Top 8%of 979
2.5%of the share price, paid each year
On $1,000 invested$25a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
31.3% of its profit
Room to growStretchedMore than it earns: 13.9%
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
2/7Passes 2 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
54No pass
Benjamin Graham
74Pass
Philip Fisher
55No pass
Peter Lynch
70Pass
Joel Greenblatt
37No pass
Charlie Munger
31No pass
Terry Smith
40No pass
Questions about Matas
Is Matas a good stock to buy?
A business with weak numbers, and the price looks low. 2 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Matas AI analysis
What does Matas do?
Matas A/S operates a chain of retail stores that offer beauty, personal care, health and wellbeing, and household products in Denmark, Sweden, Norway, and internationally. Its products include cosmetics, fragrances, and skin and hair care products. It is in Specialty Retail, based in Allerød, Denmark, with 4,592 employees.
Does Matas pay a dividend?
Yes. At today's price the dividend is 2.5% a year, about 31% of its yearly profit. In 2026 it paid out DKK 76.0 million in dividends.
Is Matas stock halal?
No. Matas does not pass our halal screen: its debt is 135% of its market value, at or above the 33% limit. How we check
How has Matas stock done over the past year?
Down 32.5% over the past twelve months, to DKK 82.50. It traded between DKK 81.30 and DKK 125.60 and is 34.3% below its high.
Who are Matas's competitors?
The largest listed companies in the same industry are Alimentation Couche-Tard, Williams-Sonoma, Coupang and Ulta Beauty. The peers table on this page compares their profit, growth and price with Matas's.
Prices: daily closes to Nov 10, 2026. Fundamentals: company reports via invest-like data.