profit from every R$100 of sales.
R$0R$100
Magazine Luiza
R$6.52+11.64% today
-18.5% in 1 year
1-year low R$3.881-year high R$13.58
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
You pay R$24.72 for every R$1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Magazine Luiza sold, what it kept, and what it did with the cash.
Sales went from R$37.3 billion in 2022 to R$38.7 billion in 2025, with R$205 million of profit last year.
SalesProfit
Magazine Luiza handed back 2% of the cash it generated last year.
R$225M
Free cash flow 2025R$14.8B
Bought back its own shares–
Paid as dividendsR$225M
Cash vs. debtR$1.6B vs. R$8.5B
Magazine Luiza vs. similar companies
Magazine Luiza grows the slowest of these 5 and is priced in the middle for its profits.
| Company | Profit from R$100 of sales | Sales growth a year | Price per R$1 of profit |
|---|---|---|---|
| Magazine Luiza | 24.7× · Fair price | ||
 Alimentation Couche-Tard | 16.9× · Fair price | ||
 Williams-Sonoma | 28.3× · Fair price | ||
 Coupang | 140.7× · Very expensive | ||
 Ulta Beauty | 24.6× · Fair price |
AI analysis
An AI analyst reads Magazine Luiza's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of BRL | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 37,299 | 36,768 | 38,038 | 38,703 | |
| 10,439 | 10,164 | 11,627 | 11,555 | |
| 815 | -350 | 1,270 | 1,661 | |
| 1,090 | 474 | 2,362 | 2,336 | |
| -499 | -979 | 449 | 205 | |
| -0.67 | -1.30 | 0.58 | 0.26 | |
| 28.0% | 27.6% | 30.6% | 29.9% | |
| 2.2% | -1.0% | 3.3% | 4.3% | |
| -1.3% | -2.7% | 1.2% | 0.5% |
Balance sheet
| In millions of BRL | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 37,766 | 37,455 | 37,312 | 37,911 |
| Cash | 2,420 | 2,593 | 1,827 | 1,576 |
| Total debt | 10,802 | 10,933 | 8,116 | 8,528 |
| Total liabilities | 27,117 | 27,845 | 25,993 | 26,633 |
| 10,649 | 9,611 | 11,319 | 11,278 | |
| 757 | 758 | 773 | 779 | |
| -0.2% | -2.5% | 3.5% | 3.5% | |
| -4.7% | -10.2% | 4.0% | 1.8% |
Cash flow
| In millions of BRL | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 3,064 | 15,903 | 15,835 | 15,719 | |
| 695 | 641 | 730 | 892 | |
| 2,369 | 15,262 | 15,106 | 14,828 | |
| Dividends paid | 100 | – | – | 225 |
| 0 | – | – | – | |
| 117 | 68 | 23 | 20 |
Valuation
- 24.7×
- –
- –
- 0.4×
- 0.1×
- 0.3×
- 5.1×
- 293.2%
- 4.0%
- 4.4%
Profitability
- 29.9%
- 4.3%
- 0.5%
- –
- 3.5%
- 1.1%
- –
- –
- –
- –
Growth
- +1.2%
- –
- –
- –
- +1.0%
Financial health
- 3.0×
- 0.76
- –
- 0.9×
- 1.15
- –
- –
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 20%of 976
Bottom 24%of 991
Bottom 40%of 856
Bottom 22%of 992
4.4%of the share price, paid each year
On $1,000 invested$44a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
110.0% of its profit
Room to growStretchedMore than it earns: 1.5%
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
28No pass
Benjamin Graham
54No pass
Philip Fisher
29No pass
Peter Lynch
30No pass
Joel Greenblatt
35No pass
Charlie Munger
18No pass
Terry Smith
20No pass
Questions about Magazine Luiza
Is Magazine Luiza a good stock to buy?
A business with weak numbers at a fair price. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Magazine Luiza AI analysis
What does Magazine Luiza do?
Magazine Luiza S.A. engages in the retail sale of consumer goods. It operates through Retail, Financial Operations and Other Services segments. The company also provides credit and financing services. It is in Specialty Retail, based in Franca, SP, Brazil, with 35,000 employees.
Does Magazine Luiza pay a dividend?
Yes. At today's price the dividend is 4.4% a year, about 110% of its yearly profit. In 2025 it paid out R$225 million in dividends.
Is Magazine Luiza stock halal?
No. Magazine Luiza does not pass our halal screen: its debt is 169% of its market value, at or above the 33% limit. How we check
How has Magazine Luiza stock done over the past year?
Down 18.5% over the past twelve months, to R$6.52. It traded between R$3.88 and R$13.58 and is 52.0% below its high.
Who are Magazine Luiza's competitors?
The largest listed companies in the same industry are Alimentation Couche-Tard, Williams-Sonoma, Coupang and Ulta Beauty. The peers table on this page compares their profit, growth and price with Magazine Luiza's.
Prices: daily closes to Nov 10, 2026. Fundamentals: company reports via invest-like data.