profit from every $100 of sales.
$0$100
MINISO Group
$11.08+1.47% today
-49.0% in 1 year
1-year low $8.601-year high $21.87
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2021 to 2024.
0%20% a year
You pay $8.24 for every $1 of profit it makes in a year.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What MINISO Group sold, what it kept, and what it did with the cash.
Sales went from CN¥9.07 billion in 2021 to CN¥17.0 billion in 2024, with CN¥2.62 billion of profit last year.
SalesProfit
MINISO Group handed back more cash to shareholders than it generated last year.
CN¥1.2B
Free cash flow 2024CN¥1.4B
Bought back its own sharesCN¥313M
Paid as dividendsCN¥1.2B
Cash vs. debtCN¥6.3B vs. CN¥3.1B
MINISO Group vs. similar companies
MINISO Group grows in the middle of these 5 and is the cheapest for its profits.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| MINISO Group | 8.2× · Cheap | ||
 Alimentation Couche-Tard | 16.9× · Fair price | ||
 Williams-Sonoma | 28.3× · Fair price | ||
 Coupang | 140.7× · Very expensive | ||
 Ulta Beauty | 24.6× · Fair price |
AI analysis
An AI analyst reads MINISO Group's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of CNY | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| 9,072 | 10,086 | 11,473 | 16,994 | |
| 2,431 | 3,070 | 4,443 | 7,637 | |
| 456 | 820 | 2,124 | 3,221 | |
| -923 | 1,020 | 2,425 | 4,294 | |
| -1,415 | 638 | 1,769 | 2,618 | |
| -4.62 | 2.08 | 5.64 | 8.40 | |
| 26.8% | 30.4% | 38.7% | 44.9% | |
| 5.0% | 8.1% | 18.5% | 19.0% | |
| -15.6% | 6.3% | 15.4% | 15.4% |
Balance sheet
| In millions of CNY | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Total assets | 10,705 | 11,282 | 13,448 | 18,120 |
| Cash | 6,772 | 5,348 | 6,489 | 6,328 |
| Total debt | 825 | 658 | 893 | 3,110 |
| Total liabilities | 4,053 | 4,254 | 4,529 | 7,765 |
| 6,659 | 7,032 | 8,901 | 10,315 | |
| 306 | 304 | 314 | 312 | |
| -12.5% | 9.7% | 19.1% | 20.2% | |
| -21.2% | 9.1% | 19.9% | 25.4% |
Cash flow
| In millions of CNY | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| 916 | 1,406 | 1,666 | 2,168 | |
| 180 | 1,234 | 174 | 763 | |
| 736 | 172 | 1,492 | 1,406 | |
| Dividends paid | 0 | 306 | 371 | 1,244 |
| 0 | 86 | 36 | 313 | |
| 281 | 83 | 63 | 85 |
Valuation
- 8.2×
- 1.2×
- –
- 1.9×
- 1.3×
- 15.3×
- 4.3×
- 6.5%
- 12.1%
- 5.8%
Profitability
- 44.9%
- 19.0%
- 15.4%
- 15.8%
- 8.9%
- 14.8%
- 11.3%
- 4.2%
- 15.5%
- –
Growth
- +23.3%
- –
- −15.6%
- –
- +0.4%
Financial health
- 1.1×
- 1.02
- 39.8%
- 5.4×
- 1.66
- 1.23
- 0.75
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Top 44%of 976
Top 15%of 991
Top 10%of 857
Top 14%of 992
Top 38%of 979
What analysts expect
- Average price target
- $22.35
- Range
- $21.70 – $23.00
These targets were collected on May 20, 2026 and our analyst feed has not updated since, so we no longer compare them with today's price.
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| Mar 31, 2026 | -0.07 | 0.27 | −125.3% |
| Nov 20, 2025 | 0.35 | 0.36 | −3.9% |
| Aug 21, 2025 | 0.22 | 0.33 | −33.2% |
| May 23, 2025 | 0.19 | 0.28 | −33.2% |
| Mar 21, 2025 | 0.36 | 0.36 | −0.0% |
| Nov 29, 2024 | 0.30 | 0.04 | +603.2% |
| Aug 30, 2024 | 0.26 | 0.04 | +561.6% |
| May 14, 2024 | 0.26 | 0.05 | +470.2% |
5.8%of the share price, paid each year
On $1,000 invested$58a year at today's yield, before tax
–per share
Raised4 yearsin a row, in our data
Paid per share, each year
$0.16 in 2021 → $0.62 in 2025
How safe it looks
47.5% of its profit
Room to growStretchedMore than it earns: 88.5%
News
Why MINISO Group Holding Limited Unsponsored ADR (MNSO) Dipped More Than Broader Market TodayYahoo Finance · Aug 17, 2026The newest story we have is from Aug 17, 2026.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
6/7Passes 6 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
66Pass
Benjamin Graham
77Pass
Philip Fisher
74Pass
Peter Lynch
86Pass
Joel Greenblatt
63Pass
Charlie Munger
59No pass
Terry Smith
62Pass
Questions about MINISO Group
Is MINISO Group a good stock to buy?
A solid business, and the price looks low. 6 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the MINISO Group AI analysis
What does MINISO Group do?
MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of design-led lifestyle and pop toy products in Mainland China, the rest of Asia, North and Latin America, Europe, and internationally. It is in Specialty Retail, based in Guangzhou, China, with 8,329 employees.
Does MINISO Group pay a dividend?
Yes. At today's price the dividend is 5.8% a year, about 48% of its yearly profit. In 2024 it paid out $1.24 billion in dividends.
Is MINISO Group stock halal?
Yes. MINISO Group passes our halal screen: its business is permitted and its debt is 14% of its market value, under the 30% limit. How we check
How has MINISO Group stock done over the past year?
Down 49.0% over the past twelve months, to $11.08. It traded between $8.60 and $21.87 and is 49.3% below its high.
Who are MINISO Group's competitors?
The largest listed companies in the same industry are Alimentation Couche-Tard, Williams-Sonoma, Coupang and Ulta Beauty. The peers table on this page compares their profit, growth and price with MINISO Group's.
Prices: daily closes to Nov 10, 2026. Fundamentals: company reports via invest-like data.