profit from every $100 of sales.
$0$100
MOGU
$1.68-1.18% today
-41.7% in 1 year
1-year low $1.591-year high $2.94
Trading close to its lowest price of the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
It has no yearly profit to compare the price with.
CheapExpensive
It holds more cash than debt.
No debt5 years
Money in, money out
What MOGU sold, what it kept, and what it did with the cash.
Sales went from CN¥337 million in 2022 to CN¥141 million in 2025, with -CN¥62.6 million of profit last year.
SalesProfit
MOGU vs. similar companies
How it compares with the largest companies in its industry.
| Company | Profit from $100 of sales | Sales growth a year | Price per $1 of profit |
|---|---|---|---|
| MOGU | No profit yet | ||
 Alimentation Couche-Tard | 16.9× · Fair price | ||
 Williams-Sonoma | 28.3× · Fair price | ||
 Coupang | 140.7× · Very expensive | ||
 Ulta Beauty | 24.6× · Fair price |
AI analysis
An AI analyst reads MOGU's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of CNY | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 337 | 232 | 160 | 141 | |
| 178 | 118 | 69 | 56 | |
| -452 | -103 | -78 | -86 | |
| -323 | -115 | -51 | -44 | |
| -640 | -178 | -59 | -63 | |
| -75.00 | -21.00 | -6.00 | -6.00 | |
| 52.7% | 50.9% | 43.1% | 40.0% | |
| -133.9% | -44.3% | -48.9% | -60.7% | |
| -189.6% | -76.7% | -37.0% | -44.3% |
Balance sheet
| In millions of CNY | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 1,167 | 1,011 | 938 | 858 |
| Cash | 439 | 416 | 359 | 82 |
| Total debt | 10 | 3 | 3 | 1 |
| Total liabilities | 335 | 340 | 324 | 321 |
| 790 | 637 | 588 | 509 | |
| 8 | 9 | 9 | 9 | |
| -64.8% | -23.3% | -8.8% | -8.9% | |
| -81.0% | -27.9% | -10.1% | -12.3% |
Cash flow
| In millions of CNY | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| -114 | -10 | -40 | -68 | |
| 55 | 19 | 94 | 10 | |
| -170 | -29 | -135 | -78 | |
| Dividends paid | – | – | – | – |
| 10 | 1 | 0 | 1 | |
| 12 | 14 | 5 | 1 |
Valuation
- –
- –
- –
- 0.2×
- 0.6×
- –
- –
- -85.2%
- -68.3%
- 0.0%
Profitability
- 40.0%
- -60.7%
- -44.3%
- -45.2%
- -10.7%
- -30.5%
- -7.3%
- -4.4%
- -10.7%
- 22.2%
Growth
- −25.2%
- –
- +42.1%
- –
- −2.1%
Financial health
- -1.9×
- 0.00
- 0.1%
- –
- 1.54
- 1.54
- 0.09
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 2%of 976
Bottom 1%of 991
Bottom 1%of 992
Bottom 1%of 979
Recent earnings
Our results feed has not updated since May 21, 2026. Results reported after that are not in this table yet.
| Date | EPS | Expected | Surprise |
|---|---|---|---|
| Mar 31, 2025 | -0.30 | – | – |
| Dec 31, 2024 | -0.30 | – | – |
| Dec 15, 2024 | -0.20 | – | – |
| Jul 9, 2024 | -0.19 | – | – |
| Jul 5, 2024 | -0.19 | – | – |
| Mar 1, 2024 | -0.19 | – | – |
| Dec 15, 2023 | -0.28 | – | – |
| Jun 30, 2023 | -0.28 | – | – |
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
1/7Passes 1 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
30No pass
Benjamin Graham
62Pass
Philip Fisher
44No pass
Peter Lynch
29No pass
Joel Greenblatt
0No pass
Charlie Munger
41No pass
Terry Smith
39No pass
Questions about MOGU
Is MOGU a good stock to buy?
A business with weak numbers that is not profitable yet. 1 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the MOGU AI analysis
What does MOGU do?
MOGU Inc., through its subsidiaries, operates an online fashion and lifestyle platform in the People's Republic of China. It is in Specialty Retail.
Does MOGU pay a dividend?
No. MOGU does not pay a dividend at the moment; in 2025 it returned $822,000 to shareholders by buying back its own shares.
Is MOGU stock halal?
No. MOGU does not pass our halal screen: its cash and confirmed interest-bearing investments are 90% of its market value, at or above the 33% limit. How we check
How has MOGU stock done over the past year?
Down 41.7% over the past twelve months, to $1.68. It traded between $1.59 and $2.94 and is 42.9% below its high.
Who are MOGU's competitors?
The largest listed companies in the same industry are Alimentation Couche-Tard, Williams-Sonoma, Coupang and Ulta Beauty. The peers table on this page compares their profit, growth and price with MOGU's.
Prices: daily closes to Nov 10, 2026. Fundamentals: company reports via invest-like data.