profit from every €100 of sales.
€0€100
Puma
€26.03-0.57% today
+20.8% since Dec 21, 25
1-year low €18.501-year high €30.00
Trading in the middle of its range for the past year.
The essentials
Four questions every investor asks, answered in one line each.
more sales each year, on average, 2022 to 2025.
0%20% a year
It has no yearly profit to compare the price with.
CheapExpensive
of earnings would pay off all its debt.
No debt5 years
Money in, money out
What Puma sold, what it kept, and what it did with the cash.
Sales went from €8.47 billion in 2022 to €7.30 billion in 2025, with -€646 million of profit last year.
SalesProfit
Puma vs. similar companies
How it compares with the largest companies in its industry.
| Company | Profit from €100 of sales | Sales growth a year | Price per €1 of profit |
|---|---|---|---|
| Puma | No profit yet | ||
 Nike | 18.2× · Fair price | ||
 Adidas | 22.4× · Fair price | ||
 ASICS | 29.8× · Fair price | ||
 Zhejiang China Commodities City Group | 15.9× · Fair price |
AI analysis
An AI analyst reads Puma's last five years, its segments, earnings, insiders and peers, and writes the bull case, the bear case and what the price expects.
Run the AI analysisFull statementsIncome, balance sheet and cash flow, year by year
Income statement
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 8,465 | 8,602 | 8,398 | 7,296 | |
| 3,903 | 3,987 | 3,998 | 3,280 | |
| 641 | 622 | 549 | -357 | |
| 1,034 | 937 | 904 | 65 | |
| 354 | 305 | 282 | -646 | |
| 2.36 | 2.03 | 1.89 | -4.38 | |
| 46.1% | 46.3% | 47.6% | 44.9% | |
| 7.6% | 7.2% | 6.5% | -4.9% | |
| 4.2% | 3.5% | 3.4% | -8.8% |
Balance sheet
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Total assets | 6,773 | 6,640 | 7,141 | 6,455 |
| Cash | 463 | 553 | 368 | 290 |
| Total debt | 1,558 | 1,804 | 1,719 | 2,582 |
| Total liabilities | 4,234 | 4,058 | 4,312 | 4,694 |
| 2,472 | 2,553 | 2,828 | 1,761 | |
| 150 | 150 | 149 | 148 | |
| 11.7% | 9.3% | 8.0% | -6.6% | |
| 14.3% | 11.9% | 10.0% | -36.7% |
Cash flow
| In millions of EUR | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| 418 | 654 | 695 | -319 | |
| 264 | 300 | 263 | 206 | |
| 155 | 353 | 432 | -526 | |
| Dividends paid | 108 | 123 | 123 | 90 |
| – | 0 | 50 | 60 | |
| – | – | – | – |
Valuation
- –
- –
- –
- 2.4×
- 0.5×
- –
- 94.2×
- -13.7%
- -16.8%
- 2.3%
Profitability
- 44.9%
- -4.9%
- -8.8%
- –
- -6.6%
- 5.6%
- –
- –
- –
- –
Growth
- −4.8%
- –
- –
- –
- −0.5%
Financial health
- 35.3×
- 1.47
- –
- -3.6×
- 1.18
- –
- –
How it ranks in Consumer Discretionary
Each dot is where the company stands among every company over $300M in the sector. Further right is better.
Bottom 3%of 982
Bottom 4%of 994
Bottom 8%of 993
Bottom 4%of 980
2.3%of the share price, paid each year
On $1,000 invested$23a year at today's yield, before tax
–per share
Raised–not every year
How safe it looks
News
No recent news on file.
Insider trades
Our insider feed has not updated since May 26, 2026. Trades filed after that are not listed yet.
No insider trades on file.
The seven classic investing rulebooks
0/7Passes 0 of 7. Each bar is how well the company fits that investor's published rules, from 0 to 100; 60 or more counts as a pass.
Warren Buffett
19No pass
Benjamin Graham
23No pass
Philip Fisher
37No pass
Peter Lynch
15No pass
Joel Greenblatt
0No pass
Charlie Munger
23No pass
Terry Smith
21No pass
Questions about Puma
Is Puma a good stock to buy?
A business with weak numbers that is not profitable yet. 0 of the 7 famous investors' published rulebooks we apply pass it. Whether it suits you depends on your goals and the price you pay; invest-like never tells anyone to buy or sell. The AI analysis lays out the case for and against. Read the Puma AI analysis
What does Puma do?
PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally. It is in Footwear & Accessories, based in Herzogenaurach, Germany, with 20,000 employees.
Does Puma pay a dividend?
Yes. At today's price the dividend is 2.3% a year. In 2025 it paid out €89.8 million in dividends.
Is Puma stock halal?
No. Puma does not pass our halal screen: its debt is 67% of its market value, at or above the 33% limit. How we check
Who are Puma's competitors?
The largest listed companies in the same industry are Nike, Adidas, ASICS and Zhejiang China Commodities City Group. The peers table on this page compares their profit, growth and price with Puma's.
Prices: daily closes to Nov 13, 2026. Fundamentals: company reports via invest-like data.